Darren Taylor Email and Phone Number
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Experienced digital business leader with consistent track record of success and a demonstrated ability to rise to meet new challenges in B2B/C, technology, and service industries within Global 1000 and private equity organizations. Highly effective at developing and leading teams to accomplish objectives, grow revenue, and gain a competitive advantage. Highlights include: • Doubled new customers, grew share of wallet, and simplified field operations as grew digital from $2K to 23% of sales - SVP Digital & Marketing at FleetPride • Started collaborative digital experience and digital marketing engine growing to 12% of sales and 3M self-service events. Exited at 14.6x EBITA - CMO/CDO at Morsco • Led Grainger's ecommerce strategy and execution to #15 on Internet Retailer 500 • Grainger’s 3-year Leadership Program (branch manager and supply chain director) Proven history of increased responsibilities as commercial leader monetizing numerous digital investments:• Salesforce Commerce, CRM, Marketing, Social clouds• Search: Coveo, Solar, Elastic Search and Endeca• Google Marketing and Analytics Platforms• AI (Artificial Intelligence) and GenAI• Master Data Management: Stibo • IBM Websphere, IBM Steering OMS and Insite (EPisever) Commerce• SAP ERP, Hybris Ecommerce, Warehouse Management, and Supply Chain• Epicor Eclipse
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Vp Global Data Strategy And GovernanceWescoChicago, Il, Us -
Advisor, Full Time Executive, Fractional ConsultantPrivate EquityChicago, Il, Us
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Senior AdvisorConsulting Engagements & Fractional Roles - As I Network To Discover Next Career Role Sep 2023 - PresentFractional and Senior Advisor roles including:-Specialty Contractors -Commercial and home services-Mobility and Telematics -Value add distributors-B2B SaaSWhat are your challenges?
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Senior Vice President, Digital And MarketingFleetpride Oct 2020 - Jul 2023Irving, Tx, UsLargest U.S. aftermarket distributor of heavy-duty truck parts and service with 300+ locations. Grew revenue $1.1B to $1.7B in revenue while increasing % EBITA margin. Owned by American Securities (Private Equity). Built and led digital product, marketing, product and customer data, e-customer service, and sales effectiveness teams. Responsible for digital P&L, growing sales & productivity, and end-to-end customer experience. Managed operating, capital, and marketing budgets. Reported to the CEO. • Rapidly grew FleetPride.com from $2K to ecommerce becoming 23% of sales and the companies’ biggest growth driver. Gained support of a skeptical salesforce by increasing their effectiveness and customer sales by 24%.• Transformed marketing from print flyers to an AI-powered growth engine that scaled SEM/SEO investments with 10-1 ROAS. Doubled the number of new customers and grew unaided brand awareness from #3 to #1.• Led implementation of Salesforce (commerce, marketing, CRM, and social clouds), Coveo AI search, Stibo Master Data, Google Marketing platform and Analytics. • Led MDM strategy and execution: expanded enriched product catalog from 150K to 1M and structured mass customer data (prospect, user, location, account, VIN, repair, behavioral).• Started artificial intelligence (AI) practice and member of Coveo (AI) executive advisory board. • Collaboratively led significant enterprise change in culture, responsibilities, and processes including go-to-market, field daily activities & compensation, drop ship, and public pricing. • Created digital solutions for Enterprise Accounts (Spend, Fleet, & Repair Management) and led sales process that gained adoption by 99% of national accounts resulting in 15% increase in revenue and 70% lower cost-to-order.• Created eCash™ loyalty program that increased share of wallet of 5k medium accounts at 5-1 ROI.• Represented digital/IT strategy to potential buyers and on M&A diligence. -
Chief Marketing Officer & Chief Digital OfficerMorsco Jan 2015 - May 2020Dallas, Texas, UsPlumbing and HVAC distributor that operates numerous brands, 170 branches, and luxury retail showrooms. Grew sales from $600M to $1.8B and sold to Reece at 14.6x EBITA. (Owned by Advent Private Equity)Built COE of digital product, marketing, IT development (non-ERP), sales effectiveness, and product data teams. Managed operating, capital, and marketing budgets. Responsible for digital P&L, digital customer experience, ROAS, and growing EBITA. Reported to the CEO and board of directors. • Started up digital channel, streamlined customer-branch workflow, and established a tailored playbook to quickly catch up to our largest competitor in digital capabilities and double-digit adoption. • Led design, development, and commercialization of collaborative digital solutions for contractors and sales reps: eQuotes, Job Management, QuickBooks, and eProcurement. Adopted by 4000 customers with 3M+ digital self-serve events, which increased sales by 8% and improved sales/FTE.• Selected and led design, development (non-ERP), and support of Insite Commerce, Salesforce Marketing Cloud, Elastic Search, Google Marketing and Analytics – a single, multi-tenant platform integrated with many brand ERPs. • Started up a digital marketing engine that grew $72M in incremental revenue by rolling out lead gen programs, structuring B2B/C customer data, and launching new B2B and luxury B2C brands. • Consolidated and enriched product data for 150k+ items into single enterprise catalog.• Flipped from Morsco giving suppliers co-op marketing funds, to receiving co-op to scale our new digital marketing engine. Reduced cost per lead by 31% and demonstrated cross-selling products into new geographies. -
Vp Of Ecommerce Commercial And Digital MarketingSonepar Mar 2011 - Jan 2015Paris, Paris, Fr$20B global electrical and HVAC distributor operates many regional companies.VICE PRESIDENT OF ECOMMERCE & DIGITAL MARKETINGBuilt COE of digital product, digital marketing, product data, and field effectiveness teams responsible for digital growth and the profitability of digital marketing programs serving a dozen brands. Member of Global eBusiness Steering Committee.• Turned around ecommerce by partnering with field leadership to redesign customer experience, collaborative workflow, and establishing a digital playbook tailored for each opco. Grew ecommerce sales from 1% to 10% of sales and increased field productivity.• Built a B2B and B2C2B digital marketing engine which generated $22M in gross margin and increased supplier funding. Co-led pilot to replicate in our European subsidiaries. • Presented business plan to global board, who approved significant investments that generated tens of millions in gross margin and grew digital to over $800M of U.S. sales. -
Director Of Ecommerce Strategy And IntegrationW.W. Grainger Jun 2007 - Mar 2011Lake Forest, Illinois, Us$8B broad line industrial distributor serving many customer segments. Graduated from Grainger’s 3-year Leadership Development Program.Responsible for reinvigorating digital growth by leading the corporate ecommerce strategic planning process, managing enterprise execution, re-platforming, and creating a corporate innovation process. Commercial leader responsible for growing the $350M eProcurement business. Built team of Sr. Program Managers.• Led Grainger ecommerce strategy and execution to #15 on Internet Retailer Top 500 by gaining alignment on 3-year strategic plan, leading cross-functional execution, and piloting game-changing innovations. • Doubled ecommerce sales, generated hundreds of millions in margin and changed trajectory of the stock price. • Created and led innovation pipeline: first SEM pilot - resulted in scaling to $20M ad spend with public pricing; Grainger’s first mobile app - gained contractor and industry recognition; and new channel pilot which started Amazon and Zoro.com models. • Conceived and led GTM of ‘Grainger Procurement Solutions’, a SaaS tool which quickly served 8,000 customers including Macy’s and Walmart generating $180 million in annual sales and 11% increase average account sales. Partnered with customer support center to centralize work. (Grainger.com/gps). • Led the development of the Custom Product Center, a supplier-funded extension of Grainger.com that generated $9 million in gross margin over a three-year period. (Grainger.com/customproducts)• Exceeded $3M digital sales target for acquisition synergies by leading integration of ten acquired distributors. -
Director, Supply Chain Strategy, Quality And Business IntelligenceW.W. Grainger Jun 2006 - Jun 2007Lake Forest, Illinois, Us• Managed team of 18 to optimize supply chain utilizing Six Sigma, Lean and business intelligent disciplines. • Improved product availability by 180 bps as project leader of Inventory Management Intelligence, one of the company’s top six strategic initiatives requiring $1.7M in capital investment.• Facilitate executive team to develop the formal supply chain strategic plan resulting in significant investments to accelerate wide assortment, add DC network capacity, and cultural shift to Lean.
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Director, Supply Chain SystemsW.W. Grainger Jan 2004 - Jun 2006Lake Forest, Illinois, Us• Led cross-functional team and five direct reports as part of large SAP implementation.• Evaluated, designed, and delivered functionality within warehouse management and inventory planning modules. Supported business change management and benefit realization.
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Leadership Development Program (Ldp)W.W. Grainger Feb 2001 - Jan 2004Lake Forest, Illinois, UsHired into Grainger’s 3-year Leadership Program• BRANCH MANAGER Turned around $10M branch with 90% green branch scorecard and exceeded sales target by 2%. • IT - SAP Scoping and WMS pilot; Category Management - supplier product documents
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Adjust ProfessorNorthwestern University Jan 2010 - May 2010Evanston, Il, UsGraduate class: Strategy, Customer Experience, & Emerging Trends (Social Media) -
Founder And Ceo, Playhear.Com, LlcPlayhear.Com, Llc Dec 1998 - Jan 2001During grad school, founded an Internet startup that secured funding to aggregate audiences and content of 45 music magazines, and then monetize with new capabilities: 250K products, MP3 services and targeted ads. FOUNDER & CEO• Recognized as “One of the Midwest’s Top 75 High Tech Firms” by i-Street Magazine as grew to 3M+ monthly views.• Hired sales, customer service, web development and marketing teams, plus managed relationships with Deloitte Ventures, Double Click, General Growth Properties, and Sony.
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Senior Budget Analyst And Senior It Business AnalystMmi Companies (The St. Paul 1991 - 1998Medical Insurance and Risk Consulting company that went public as it grew from 40 to 1,000 employees, then purchased by St Paul. Sr. Budget Analyst focused on M&A, ERP, and IPO as it grew from 40 to 1000 employees; IT Project Lead: CRM for cross-sell synergies and an online Nurse Credentialing system.
Darren Taylor Skills
Darren Taylor Education Details
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Northwestern UniversityComputer/Information Technology Administration And Management -
Smu Cox School Of BusinessBusiness / Accounting
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The Second City Training CenterStorytelling And Standup Comedy
Frequently Asked Questions about Darren Taylor
What company does Darren Taylor work for?
Darren Taylor works for Wesco
What is Darren Taylor's role at the current company?
Darren Taylor's current role is VP Global Data Strategy and Governance.
What is Darren Taylor's email address?
Darren Taylor's email address is da****@****ast.net
What is Darren Taylor's direct phone number?
Darren Taylor's direct phone number is +184748*****
What schools did Darren Taylor attend?
Darren Taylor attended Northwestern University, Smu Cox School Of Business, The Second City Training Center.
What are some of Darren Taylor's interests?
Darren Taylor has interest in Kids, Cooking, Gardening, Outdoors, Electronics, Home Improvement, Shooting, Crafts, Gourmet Cooking, Sports.
What skills is Darren Taylor known for?
Darren Taylor has skills like E Commerce, Strategic Planning, Management, New Business Development, Business Strategy, Cross Functional Team Leadership, Email Marketing, Business To Business, Social Media, Online Marketing, Supply Chain Management, Business Development.
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