• Art directed and created 200+ Snap ad products by working cross-functionally with teams in design, storyboarding, motion, 3D, and AR development.• Brainstormed and presented brand-driven concepts monthly to key stakeholders at Snapchat or directly with clients in order to get feedback on the spot.• Co-art directed lenses in partnership with Snap ARCADIA. Together we designed a UI system for an ambitious $1MM+ try-on lens for NYX COSMETICS. Lens was released in winter ‘23, we received 238.8M total campaign impressions with 46s of organic playtime. Based on 54 million total unique NYX Beauty Bestie users, 600K were 20-day users. $3.54 sales lift (offline ROAs) with $8.2M sales lift (incremental sales).• Actively managing 2 in-house designers, conducting monthly syncs to discuss performance in order to identify areas for improvement.• Rebranded Snapchat’s Public Policy with a refreshed logo, brand guide, and presentation suite.Notable Clients: Snap Inc., Reddit, Meta, Cereal Club, Disney+, Spotify, Uber, Hulu, MAX, Amazon, BlackStar Projects, Peacock, State Farm, Starbucks, McDonald's, Tim Hortons, CA Lottery, IMVU

• In 2022, developed the studio’s inventive and organic visual identity• Art directed the studio's sizzle reel, which elevated the studio’s presence by catching the attention of Meta, Microsoft, Reddit, and MLB.• Developed a versatile brand system for the tax app April, securing them 12 partnerships at their debut, including Acorns, Mercury Financial, and Moves. I crafted a new logo and brand system that helped their internal teams further develop their website, app, and marketing materials.

Work for indie musicians, artists, and small startups. Various work deliverables include logos, merch designs, Clients include: Jay Som, This Song Reminds Me Podcast, Fime, Jessica Louise, Manila Sounds, Superhumn. Work includes

• In partnership with Open Progress, I edited and animated two national social media spots of black·ish star Jenifer Lewis singing a comedic performance to get out the vote. The videos went viral, with more than 8MM ad impressions, 305k completed views, and 100k visits to commit.showupto.vote.• Created videos and infographics for progressive Democrat Katie Porter, who ran for California’s 45th Congressional District. Porter won by under 10k votes allowing her to unseat her two-term GOP opponent.• Designed and illustrated the Silver Lake campaign for Citizens of the World Charter School, reaching over 1MM Los Angeles residents, garnering over 100+ school tour sign-ups, and growing social media engagement by 14x.• Assisted in package design by hand-drawing ingredients for the small plant-based startup, Todo Verde. This design won us recognition at the GDUSA 2022 American Package Design Awards.Notable Ciients: CalArts, First Verse for Spotify, Katie Porter, Post Alarm, City of West Hollywood, Drucker Institute, Oakwood school, Harbor Freight Tools for Schools, the Webb Schools, Walden School, Temple City, Children’s Community School, Glendale Arts, Columbia Memorial Space Center

• I worked 1-on-1 with the creative director to create premium brand stories for luxury hotel clients from the U.S. to China by designing logos, patterns, illustrations, icons, and signage for advertising, printed collateral, and wayfinding.• Conrad: Guangzhou and Rosewood: Miramar Beach Montecito were given thoughtfully crafted materials to work with in order to open on schedule.Notable Clients: Conrad Hotel & Resorts: Guangzhou, Rosewood Hotels & Resorts: Miramar Beach Montecito by Caruso, Park Hyatt: Andaz

Designed posters for press events, pamphlets, in-transit advertising, a bus wrap, and PowerPoint templates utilizing established brand guidelines.Notable Campaigns: Measure M, Regional Connector, MAX Program, Little Tokyo’s Nisei Week, Metro Bike Share Program, and Taste of Soul

Created various video content advertising new releases on social media. Legend had official licenses from various entities such from KISS, Steve Nash, Casey Patterson, Gustavo Rimada, and Bob Dob.