Darren Dwinell Email & Phone Number

Remote

Princeton, NJ / Remote

• On temporary assignment with Arteric, a pharmaceutical/biomedical digital marketing agency specializing in multi-platform software engineering, search engine optimization and search engine marketing campaign strategy.
• Led teams of SEO researchers and strategists, UX/UI/Copy creatives, software engineers and QA practitioners in multiple simultaneous project streams delivering highly-effective HCP, patient/caregiver and disease state.
• Participated in daily project activity scheduling and resourcing stand-ups to ensure optimum steering for best outcomes. Primary liaison for communications and meetings with client MOps and IT groups as well as.

Marlton, NJ / Remote

• Retained to manage and conduct business intelligence research for the full-scale redesign of a prominent client’s e-commerce website. Efforts focused on extensive data collection and analysis culled from the websites.
• Engaged periodically, under tight deadlines, to build out page templates, integrating design elements and copy, and staging web sites via WordPress, Drupal and Concrete5 content management systems for agency/client.

Framingham, MA / Los Angeles, CA / Remote

• Retained by a major DRTV and Digital media agency to audit their planned migration of homegrown business operations and data warehouse systems to a market-leading media management platform integrated with their own.
• Contingent upon reviewing hundreds of pages of project-related documents in an abbreviated time frame of one week, conducted audit of prior requirements gap analysis artifacts across multiple offices in the U.S. to.
• Collaborated with DataOps and Analytics teams’ leadership to review planned development and testing activities intended to integrate and automate data ingestion into the new DMP from external sources. Activities.
• Assisted in RACI updates and initial project charter development for inclusion in presentations to the executive board crucial in garnering ultimate approval on the migration to move forward.

Torrance, CA

• On assignment at Toyota Motor Sales, USA (TMS) within the Digital Marketing unit of Lexus. Owned the planning and execution of enhancement and maintenance projects for LexusDrivers.com, Lexus.com, LexusTV digital.
• Recognized division-wide as the subject matter expert for the LexusDrivers application portfolio including the consumer portal site, iOS mobile app, enterprise owner’s site services platform, push/pull notifications.
• Served as executive consultant on 2½-year-long redesign of LexusDrivers.com launched Summer 2016. Provided thought leadership on agency/vendor selection and management, user acquisition and retention strategies, site.
• Chief management liaison for uplift requests of customer and vehicle data integration points and shared connected vehicle services/telematics functions between Lexus’ digital properties and other TMS verticals’ systems.

El Segundo, CA

• Retained to manage highly-visible, technically-challenging projects on behalf of Lexus and additional agency clientele.
• Supervised the development, integration, and testing of a home-grown Adobe Site Catalyst-based tracking architecture rollout to all Lexus website properties, under agency management, in consult with Lexus marketing.
• Advised and managed vendor selection, use case development, user experience and project production on the redesign of Lexus’ national offers/incentives portal, YourLexusDealer.com, continuing to oversee site.
• Directed the promotional launch campaign for the iOS-based Enform Mobile app, Lexus’ first-ever mobile application to interface with their vehicles’ telematics and entertainment systems, enrichening the owner.

Long Beach, CA

• Responsible for an annual portfolio of projects valued at $12 million with budgets ranging from $20K to $1 million each. Conducted weekly project status updates to keep senior management informed. Worked to meet or.
• Directly managed and mentored a team of 4 Project Managers and provided oversight for 10 to 30 indirect reports.
• Authored several revisions to agency's interactive project management methodologies and workflows, reducing redundancy and boosting productivity throughout the departments.
• Spearheaded working sessions between agency disciplines to document and enhance copy and visual content creation and management processes for the annual Nissan and Infiniti new model year site updates. Optimizing the.

Los Angeles, CA

• Guided the ideation, development and delivery of key website components for Saturn.com and interactive advertising units in support of Saturn’s Rethink American campaign.
• Chief production lead of the highly successful “Yo, Roto!” viral marketing campaign for Cicis restaurants incorporating video placements on YouTube and other sites to drive social buzz. Spearheaded vendor selection and.
• Managed first large-scale redesign of TGI Friday’s website in more than 5 years, encompassing a refresh of their branding and menu offerings, emphasizing their mixology heritage with a virtual cocktail configurator.
• Integrated back-end systems of Mitsubishi Motors’ online lead management system with web-based automotive sites including Edmunds, Kelley Blue Book, AOL, and Yahoo!, resulting in 500% increase in retailer leads.

Los Angeles, CA | Philadelphia, PA

• Developed several applications for Los Angeles and Philadelphia-area businesses. Highlights included a custom-built website with integrated content management system for a youth center, animated portfolio website for a.

Philadelphia, PA

• Managed teams of up to 10 programmers, designers, and content developers to produce award-winning digital solutions for a traditionally print-based agency and its clientele transitioning to digital. Principal architect.
• Profitably augmented agency’s design and development service offerings while maximizing internal workflow efficiencies. Growing and strengthening the online and digital offerings allowed the agency to expand its client.

Bachelor Of Science, Information Technology W/ Graphics & Multimedia Specialization

Certificate In Programming, Computer Programming

Pre-Veterinary Medicine, Genetics