As Marketing Director of Unity5, I orchestrated a comprehensive marketing strategy to drive business growth and enhance brand visibility. With a keen eye on market trends, in our core markets of compliance and competitor landscapes, I craft and execute initiatives that propel the company toward its ambitious goals.📈 Strategic Planning: Developed and implemented dynamic marketing strategies aligned with overarching business objectives. Regularly analyse key performance metrics and market trends to refine strategies for maximum impact.🎯 Brand Development: Spearheaded efforts to elevate the corporate brand, Unity5, ensuring consistency and resonance across all touchpoints. Provide strategic guidance on brand development initiatives.💡 Innovative Insights: Harness market insights to uncover unique opportunities and formulate actionable plans that drive continuous improvement in marketing efforts.📊 Budget Management: Oversee the allocation and management of annual marketing budgets to optimise resources and maximise ROI.👥 Leadership & Collaboration: Foster a collaborative environment within the marketing team and across the organisation. Provide guidance and support to team members to ensure alignment with strategic goals.🔧 Tools & Support: Equip the sales team with effective tools and materials to enhance their performance and drive revenue growth.🌐 Multichannel Marketing: Direct comprehensive marketing activities encompassing digital, print, media, and social media platforms, along with market research and direct marketing initiatives.🤝 Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders and external agencies to ensure seamless execution of marketing strategies.📚 Professional Development: Provide mentorship and growth opportunities for team members, empowering them to excel in their roles and contribute to the overall success of the organisation

Patchworks is a leading integration platform (iPaaS) that supports fast-growing retail across the world. Patchwork's enables businesses to connect their eCommerce stack and support businesses to meet their commercial and operational goals. ✅ Direct report to CEO to drive demand generation and marketing strategy. ✅ Repositioned the brand to focus on core competencies of building and delivering connections between other businesses and vendors, partners and merchants. Developed the Connections Matter mantra, to flow through the entire business. ✅ Created and recruited a forward thinking and innovative marketing team, who were fit for purpose.✅ Planned and executed the companies first event event attendance at IRX21, eCommerce Expo and other events, including managing production of collateral and the stand. ✅ Integrated Marketing and Sales into a single funnel via HubSpot to include MQL reporting.✅ Created marketing and communications plans for various product and feature launches.✅ Led the team to improve LinkedIn organic engagement rate by 52% within 5 months.

I joined the council on a fixed term contract to support the efforts to reduce the effect of COVID-19 locally. Working in a communications role I coordinated and supported the creation of timely and relevant content for the local audience. This included working to reinforce rules around lockdown, the support available to local people who may be facing mental health issues and loneliness. Working with several organisations including NHS England, NHS CCG, various government organisations and other local councils and blue light colleagues to ensure that the communications were aligned and relevant. I also worked with the Director of Public Health, Chief Executive Officer, and the Leader of the council to produce presentations and updates to local board and committees, always ensuring clear alignment of messaging and that communications were joined up.

Taking over the role of Head of Marketing and Communications from my predecessor allowed me to shape the team to create a marketing a team that met the needs of a large organisation, creating a dynamic and agile marketing function. In the role I was responsible for green lighting and piloting new and innovative projects, such as online open events and virtual tours, launched the new college website and we have seen a continued increase in student enrolments and retention.- Oversaw an increase in student application and enrolments against an overall declining demographicincreasing market share.- Project managed and led on the website redevelopment project to move the Exeter College website to the WordPress platform. Including satisfying security and GPDR concerns from the Senior Leadership Team.- Restructured the marketing team to ensure a robust and agile team fit for a modern marketing andcommunications support function.

Bringing experience from a more commercial background enabled me to suggest and implement new ways of working with the college. Upon arrival I found that systems and processes were often too rigid to enable the use of best of breed softwares and that creative thinking had played second fiddle to process.- Development and integration of various keep warm activities including email and direct mail, which saw an increase in conversion from application to enrolment.- Project managed the creation of an online open event registration system to ensure contact with registrants is maintained and ability to track through application process.- Worked with the Head of Marketing and Communications to look at team roles and how they best fit the changing environment.- Implementation of a new media and press process to manage contacts from press outlets and develop opportunities, which also allowed us to build strong relationships with local press.

Joining the company to support both development and marketing activities. I managed a number of different clients including managing the account to overhaul Samsung’s European HQ B2B marketing activity. I also managed retainers and standalone campaigns for other clients, including National Trust, Crealy, NHS (Trust Development Authority) & BCLA. - Organisation, coordination and budget control of Samsung’s Live Social Media team across several major European events - MWC 2014 (Barcelona), IFA 2014 (Berlin), Samsung Business Discovery Days (London/Berlin) and Gartner (2013/14). This included framework for live social, video production and coordinating all sign off from internal stakeholders. - Creative pitch and proposal for the launch of new rides and attractions at Crealy including a fully integrated launch campaign for the new Twister ride, utilising different forms of media. - Launch of Samsung Europe B2B channels and online strategy including the proposal and creation of a content hub to house created and curated content. - Online Christmas campaign to raise awareness of selected National Trust properties. Including an SEO audit on their current website, which is now being implemented across the new National Trust websites when they are launched later this year. - Development of a blogger/influencer outreach program to increase backlinks, traffic and positive reviews of an eCommerce website. Using both data manipulation and email managements techniques.

Looking after all things digital for three separate brands, For Goodness Shakes, Nectar Fuel and Athlete Store. Working closely with the Marketing Director to plan and execute campaigns including planning the online efforts of new product launches. Management of a large database that had been underutilised, to help plan, develop and scope out requirements for an automated email strategy.- The redevelopment and optimisation of three separate websites with the aim of separating anddefining the two corporate sites and ensuring best practices were used on the Magento basedeCommerce site. This led to an increase in traffic to the eCommerce site from brand sites and areduction of the bounce rate. Optimisations included carrying out various SEO enhancements,user testing and scoping out the requirements for future projects to increase conversion further.- Increased conversion of the website for both sales and email sign ups.- Implementation of triggered and automated email campaigns to help with retention efforts.

Whilst working at Viking River Cruises I worked on a number of online campaigns to support and enable the growth of the business. This included website, email and video optimisation and regeneration. One of my main responsibilities included coordinating all email campaigns, from product selection through to concept design, sign off, build and deployment using our email platform. Email campaigns that I have developed include the design and implementation of a welcome program. The main aim of this campaign is to introduce new subscribers to the brand and the proposition offered by Viking River Cruises. I also develop weekly sales promotions and information based emails and working alongside the implementation of CRM to introduce an after booking, follow up email campaign. Another area of my role was to ensure the Viking River Cruises website was updated. This included ensuring documents and information contained within the website are current and not outdated. In order to achieve this I liaise with different teams including Viking’s customer services and operations department to ensure the same information is being passed on to customers through different points of contact. I also ensured the homepage is optimised and up to date by changing banners to reflect current offers and products. I reported on all areas of email performance, to ensure they were working and fully optimised to achieve goals. This also included making recommendations on amendments to design, reporting on sales and ensuring our acquisition cost is maintained. I also used Google analytics to keep an eye on the website and to make recommendations about optimisation. Liaising with external agencies was also a big part of this role, to ensure online communications adhere to brand guidelines and aid with the coordination of SEO and PPC campaign.

Planning and developing various direct marketing campaigns and planning weekly newspaper and print advertising whilst also working with an external agency to coordinate the sign off and creation of email campaigns.Key Achievements- Coordination of an extensive campaign to raise the awareness of river cruising in China.Resulting in an exponential increase in passenger bookings for this itinerary. Using both onlineand offline marketing in a coherent approach to educate, inspire and eventually persuadeconsumers to book. This resulted in record numbers of passengers being taken to China in2011/2012, an itinerary with one of the highest NCRs.- Overseeing the briefing, creation and sign off of an extensive and comprehensive directmarketing plan aimed at different stakeholders and new prospects. Resulting in a large increaseof passenger numbers YoY and in doing so the eventually expansion of the entire river cruisemarket.

Working on social media strategy and responsible for creating and maintaining the brand's social media footprint. Also working on development of applications on various platforms, including Facebook and iPhone.