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Darren Carter personal email
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Hi, I’m Darren. I’m an experienced global marketing leader and throughout my career to date I have worked for some of the most iconic brands in the lifestyle, entertainment, consumer electronics, transport, and technology sectors. My marketing experience encompasses B2C, B2B and B2G sectors. I am also adept at building complementary and long-standing vendor and agency partnerships.I am passionate about marketing and how brands engage with their customers. I am a strategic thinker and creative problem solver, experienced in brand building for both large international businesses and growth phase, start-up technology companies. My passion for communication has led me to create innovative, engaging and impactful marketing campaigns, including award-winning marketing campaigns for Sony PlayStation and a Cannes Lions ‘Advertiser of the Year’ award.I have built strong relationships and worked in partnership with some of the most famous global sports and gaming properties, including UEFA (Champions League and Europa League), FIFA (World Cup) and European Tour Golf.I enjoy working with like-minded individuals and have built a strong reputation for managing and mentoring accomplished marketing teams. This aspect of my career led me to become a mentor for the Prince’s Trust Young Entrepreneur scheme.Outside of work I like to keep myself busy. I am a keen tennis player and enjoy listening to music and playing guitar. I am an avid rugby fan. I also enjoy getting out in the countryside walking my dog. SPECIALITIES: #marketing | #marketingstrategy | #communications | #branding | #advertising | #digitalmarketing | #leadership | #mentoring | #partnerships | #media | #sportsmarketing | #businessanalytics | #research | #travelindustry | #customerexperience | #creativeadvertising | #videogames I #consumerelectronics | #productmanagement I #budgetsandbudgeting | #customerjourney | #customerinsights | #dataanalytics
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Global Marketing DirectorL3Harris Technologies Feb 2023 - Oct 2024Melbourne, Florida, UsAs Marketing Director for the Commercial Aviation Solutions (CAS) segment I lead a global team and am responsible for:- Managing a team of marketing professionals across all channels including Digital, Events, Product, PR, and Communications with responsibility for generating B2B and B2C leads and sales opportunities for the Business Units that comprise of Avionics, Airline Training, Airline Systems and Flight Data - to achieve annual revenue targets.- Developing the integrated marketing strategy for CAS and managing the team and internal / external stakeholders to maximise B2B and B2C sales and lead generation opportunities.- Defining Marketing KPIs that hold the team responsible for delivering against targets and reporting results to global leadership. -
Emea Marketing DirectorEnterprise Holdings Nov 2016 - May 2022St. Louis, Missouri, UsResponsible for the Brand Marketing Creative, Media and Sponsorship strategies to meet EHI’s business plan objectives. Developed successful multi-year marketing communications strategies and advertising campaigns for EMEA markets. Developed the first pan-EMEA marketing campaign in Enterprise's history. Negotiated and managed the UEFA Europa League and Conference League sponsorship and activation programmes for EMEA. Managed the Brand Creative, Media Strategy, Planning & Buying and Creative Design teams, as well as many agency partner relationships (creative, media and sponsorship). -
Chief Marketing OfficerThunderhead Sep 2015 - Apr 2016Responsible for the development of the marketing strategy and reorganisation of the department as Thunderhead transitioned into a leading SaaS Customer Lifecycle Management marketing technology company. Redefined the marketing strategy and transformed digital acquisition and lead generation activity. Managed the strategic and digital transformation at Thunderhead, setting the foundational planning that led the business to its eventual acquisition.
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Emea Marketing Vice President - Brand, Digital, Customer Relationship & Partner MarketingPlaystation 2010 - Apr 2015San Mateo, California, UsLed a department of 120 marketing professionals across multiple marketing disciplines: Brand Marketing, Partner Sales and Marketing, Digital Marketing, CRM, Data Analytics, Consumer Insights and Consumer Services. Successfully devised the PS4 global brand positioning strategy, collaborating with regional head offices in USA and Japan. Developed and managed PlayStation’s Data Analytics, Performance Marketing and CRM teams to improve Brand and Product Marketing initiatives and overall sales effectiveness. -
Emea Marketing Vice President - Brand & Consumer MarketingPlaystation 2001 - 2010San Mateo, California, UsResponsible for the Brand Proposition and Consumer Marketing strategy and execution to meet PlayStation’s business plan objectives. Led the Brand & Consumer Marketing, Sponsorship, Creative Services, Content and Online Advertising teams – with an overall department of 80. Developed the successful integrated brand marketing communications strategies and delivered the advertising campaigns for the launch of PS3 and PSP. Negotiated the sponsorship contracts, curated, and managed the PlayStation branded content activations including PlayStation’s UEFA Champions’ League and FIFA World Cup sponsorships.
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Uk Marketing DirectorPlaystation 1998 - 2001San Mateo, California, UsDeveloped key marketing strategies across the UK PlayStation and PlayStation 2 video entertainment system and software products to meet business plan objectives. Managed a department of 12 marketing professionals across Brand, Product Marketing, PR, Trade Marketing, CRM, Events and Sponsorship.
Darren Carter Skills
Darren Carter Education Details
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Buckinghamshire New UniversityEuropean Business (Marketing) & Italian Language
Frequently Asked Questions about Darren Carter
What is Darren Carter's role at the current company?
Darren Carter's current role is Marketing Leadership | Brand Marketing | Sponsorship | Creative | Media | Digital | Data Strategy | Marketing Automation.
What is Darren Carter's email address?
Darren Carter's email address is da****@****ehi.com
What is Darren Carter's direct phone number?
Darren Carter's direct phone number is +4417076*****
What schools did Darren Carter attend?
Darren Carter attended Buckinghamshire New University.
What skills is Darren Carter known for?
Darren Carter has skills like Digital Strategy, Digital Marketing, Product Marketing, Interactive Entertainment, Digital Media, Media Planning, Ecrm, Sponsorship, Consumer Services, Contract Negotiation, Consumer Insight, Brand Marketing.
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