• Site Assessments – Provide analysis of the website from an SEO best practices perspective which includes site content, site architecture, and keyword selection/utilization.• Assist account executives with recommendations on keyword development and link strategies.• Conduct web analysis using Google Analytics and proprietary in-house technology on results of SEO work.• Daily on-page optimizations.• Analysis of Webmaster Tools and optimizations. • Daily, Weekly and Monthly Reporting.

• Lead and manage all aspects of business-to-business, direct-to-consumer eCommerce marketing in the areas of Search Engine Optimization (SEO), Paid Search, Comparison Shopping Engines and 3rd Party Platforms.• Lead and execute a forecasting methodology that accurately predicts sales, orders, customer acquisition and costs for all programs.• Manage and develop SEO rich product descriptions for eCommerce.• Manage programs within acceptable levels of advertising spend, contribution and customer long term value.• Performs link acquisition and optimization.• Boost traffic to target audience/demographic.• Manage email marketing campaigns.• Execute trend analysis, monitoring and competitive bench-marking.

• Manage and maintain client accounts within Google AdWords on a daily basis.• Created, organized, and refined keyword lists to create a comprehensive campaign, driving qualified visitors to client sites.Implemented successful bidding strategies and effective keyword management.• Developed creative ad text to align with keywords and ad groups.• Continually monitored, revised, and optimized ad text to achieve goals.• Analyzed and assessed the performance of campaigns and translated quantitative and qualitative data into recommendations and plans for revising the campaign strategy.

• Oversee the company's two websites and manage online advertising campaigns.• Analyzed website usage and optimized design and functionality to help organic listings.• Research top industry keywords.• Create online promotional media, such as banner ads, graphics, and text.• Post content (i.e. text, prices, images, articles, etc.) to the websites.• Manage relationships with webmasters, copywriters, search engines, advertising partners, and vendors.• Participate in online forums, blogs, and attend expos to further promote the company's products.