Global Director, Marketing Communications And Digital Transformation
Current• Leading all digital transformation activities to help streamline and improve both customer experience and internal order entry and customer service activities. These projects included e-commerce, product configurators, EDI, order entry automation, and customer portal tools. Enabled company to go from 10% of orders completed digitially to over 60% in one year.• Responsible for digital marketing strategy to enhance the overall customer experience. Strengthening the uses of digital analytics and account-based marketing tools to identify customer trends, optimize digital experiences to marketing automation and CRM to help move customers through the buying process and sales funnel. Software knowledge includes: Google Analytics, Marketo, Hubspot, and Salesforce.com. • Manage an international team of eight in North America, Europe, Asia and South America, in addition to the numerous external vendors and services.• Oversee and direct all global marketing activities for company’s six product lines. Develop plans to increase company, product and brand awareness utilizing, but not limited to, digital campaigns, lead generation, trade shows, public relations, advertising, website, literature, social media, and digital tools. • Led all efforts to rebrand company to transform customer perceptions of multiple brands and product offerings to a complete solutions provider. Execution involved brand analysis, logo/brand development, message creation, and complete implementation including both internal and external communications, website re-design, product labeling, all external facing advertising and messaging. • Enhanced customer experience with the introduction of digital tools including online catalog, product configurators, communication tools and sales channel portal.
