Darren Shaw Email & Phone Number

Cambridge, Ontario, Canada

Cambridge, Ontario, Canada

Cambridge, Ontario, Canada

Breslau, Ontario, Canada

• Locally owned and operated business that puts our customers, and customer service first.• We help our clients solve their internal business process issues through automation and workflow creation• Provide customized solutions based on individual customer needs through an internal analysis of an organizations daily processes• Integrate existing software solutions to communicate with each other to create a more efficient workplace

Kitchener, Canada Area

Too busy to worry about how your business looks online? Let me help by taking your business to the next level with a customized online marketing package. Your clients won’t even know I’m here. That’s marketing outsourced anonymously!My goal is to give small businesses the power of their very own marketing department but at a fraction of the cost. Let me focus on driving traffic to your website and converting new leads while you focus on converting those leads into long-term customers.Anon Marketing offers completely customized and affordable solutions that help take small businesses to new levels.

West Vancouver

• Solely responsible for the marketing strategy for Maple Leaf Self Storage as a member of the head office management team – including providing marketing support for 12 storage facilities and 50 store staff across BC and AB• Responsible for creating and allocating an annual budget – including strategy, presentation to senior leadership, tracking and analyzing • Managed a complete website redesign (launched January 2016)• Implemented an online remarketing campaign (generating a 400% ROI in the first quarter)• Maintain the company website and actively work to improve SEO• Create digital and print ads, signage, collateral and promotional material• Manage the Community Partner Program, consisting of 18 organizations receiving free space for contra-marketing activities• Responsible for all social media activities – including Facebook and Twitter

Vancouver, Canada Area

• Solely responsible for the company’s marketing strategy, reporting directly to the CEO• Successfully led the complete re-branding of the company’s product, econveyance – including logo, colour palette, website, videos and sales collateral • Generated $126,000 of new revenue in the first year directly from marketing activities – including leads generated from the website, email blasts, direct mail and social media• Evaluated multiple marketing automation solutions, ultimately selecting and implementing HubSpot• Company-wide subject matter expert for Salesforce• Executed digital marketing strategies – including email marketing, ad retargeting and social media• Designed digital ads, print ads and sales collateral using Adobe Creative Suite• Implemented a variety of marketing tools – including HubSpot, iContact, Google Analytics, and Salesforce Marketing Cloud• Budget management – including creation, allocation, tracking and analyzing • Provided Marketing support to a sales team of 8 – including sales tools, tradeshow organization and logistics, competitive intelligence, coaching and training

Waterloo, Ontario, Canada

• Project lead for a range of company-wide events – including employee appreciation, product demos and thought leader seminars • Engaged stakeholders from cross-departmental teams – including recruitment, community relations, research and development, manufacturing, security and facilities• Actively involved in all phases of projects – including initiation, planning, implementation, execution and post-event analysis• Managed vendor relationships with venues, agencies, suppliers and partners

Waterloo, Ontario, Canada

• Primary contact for marketing and sales support for Government Sales team (60 people)• Planned and executed large marketing campaigns and customer-facing events with budgets ranging from $20,000 to $1,500,000. Specific campaigns included:o BlackBerry Mobile Voice System Campaign (Budget: $500,000)- Microsite development (250,000 impressions)- Digital Marketing – Box Banner ads, Ticker ads and Pop-up ads (185,000 impressions)o BlackBerry PlayBook Mobile Tour (Budget: $1,500,000)- RFI, RFP and Contract process for mobile tour vendor- Two double expandable buses traveled through Canada and the United States, making 80+ stops over 3 months- 30,000+ visitors to the bus generated 100,000+ impressions • Budgeted, prepared and executed all aspects of national tradeshows and sponsorships (approximately 10 per quarter with an average budget of $25,000)• Managed quarterly budget of $250,000 (independent from marketing campaigns)• Created and nurtured relationships with third party vendors and internal stakeholders

• Provided marketing support to Enterprise Sales team (September 2007 to June 2008) and Government Sales team (June 2008 to March 2009)• Managed inventory levels for BlackBerry Smartphones and promotional items – including swag, collateral, and apparel

Certificate, Personal Support Worker, With Honours

Diploma, Business Administration Management

Certificate, Human Capital Strategist

Activities and Societies: Human Capital Strategist Certificate