Darren Williams Email & Phone Number

Brisbane, Qld, Au

New Skills Academy partners with some of the best training and qualification providers in Australia to help you achieve your goals and dreams.​Our team works with you to help you gain nationally and internationally recognised qualifications to assist you to grow and progress your career.​Australian qualifications are highly valued around the world and recognised as the top qualification you can hold.​New Skills Academy is committed to your success and give you the flexibility to study at your own pace, 24/7 with the support of highly qualified expert trainers and support.

Newstead, Queensland, Au

Pyrmont, New South Wales, Au

Bluedge Business Consulting offers a wide range of consulting services with the necessary tools and expertise to help grow your business. We partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies and designing high quality and scalable solutions. We help business leaders, entrepreneurs, SME's, and corporations to grow their business beyond average to be great, to be world class and drive success.Our team of business consultants don't come from a the traditional 'consulting' background, they have lived the real challenges and succeeded.

Sydney, Nsw, Au

Atlanta, Ga, Us

NRS Media is a leading international media consultancy working with media owners to create, training, coaching, revenue strategy, client acquisition and retention programs.I manage multiple consultancy and development projects with key media owners across their individual business units, creating strategy, and executing training and coaching plans with the sales teams, sales managers and executive management leadership.I work extensively creating, developing and executing integrated media strategies, converging traditional media with digital and social media.Key responsibilities:• Business analysis• Revenue strategy development and execution• Sales team training, coaching and development• Delivery of client advertising and marketing workshops• Development of new client acquisition strategies• Development of client retention strategies• Development of market growth strategies

Scalable is a Microsoft Gold Partner focused on the delivery of Microsoft Dynamics AX ERP systems and the development of enhanced software modules.Reporting to the board, I am responsible for the commercial operations of the business including budgeting, product direction and development, market strategy, management development, coaching and mentoring the national team of BDM’s, Account Managers, Pre-sales Solution Architects, Telemarketing and Marketing personnel, Brisbane, Sydney, Melbourne and the Philippines.During my tenure, I have reduced the cost of sales with restructuring of the core sales team, identifying and creating new vertical market opportunities by expanding on the software IP and reduced marketing costs with the implementation of marketing team resources based in the Philippines.Key revenue and customer acquisition has been driven from exisiting customers and acquisition of new customers for upgrades, service, support and added value custom development.New product ddevelopment inroads have been made in manufacturing (discreet and process and made to order), commodity contract management, soft commodity trading (wool & cotton), meat production and professional services.

atm Integrated marketing is a Launceston based full service creative, marketing, advertising, print and web agency.As Sales & Marketing Director I was responsible for the company’s growth in the mainland and Tasmanian markets and responsible for creating and managing the marketing needs of clients and the commercial operations of the business nationally. With in the role, I established new client markets in the professional services, government and mid tier private enterprise sectors across Victoria, New South Wales and Queensland.The role reported directly to the board with full commercial responsibility for business planning, budgeting, P&L management, managing, mentoring and coaching of the Account Management teams, Client Service Teams, Production and Creative Teams.

Media Advertising Logistics is a New Media Technology company, working with a wide range of clients to create bespoke TIPs (Transactional Interactive Platforms) for Niche Market forums.Our expertise and technology developments are focussed on creating engaging and unique use experiences for our range of client specialties in Media, Transport, Logistics, Construction Equipment and Manufacturing.

Sydney, New South Wales, Au

Reporting jointly to the CEO’s Sydney and Melbourne, the role was responsible for working across the sales teams of The Age and Sydney Morning Herald to drive out non-traditional market opportunities across the integrated platforms of print, digital and custom publishing.Responsible for the full P&L of the department, budgeting, business planning, strategy development and market intelligence. My role was to mentor the growth and broker the path of integration across the sales channels in of the two mastheads.As part of this role, I was responsible for the implementation and roll out across the sales departments of Salesforce as a SaaS CRM. This required business process reviews and sales capabilities audits to be completed over the entire business.Key Achievements:• Developed new non traditional advertising revenue from cooperative partnership solutions, commercial printing and custom digital publishing.• Development of Co-Operative Advertising Intelligence System.• Developed, wrote and implemented full Sales Skills Audit Program for all Advertising Staff now used over The Age and Fairfax Community Newspapers• Business Development of new market opportunities• Creation and execution of marketing plans to develop horizontal markets• Implementation of e-commerce trading platforms• Design and execution of forward selling revenue programs

I co-founded inXcess Australasia as Managing Director. inXcess developed e-commerce trading platforms using a SaaS model to provide media companies and enterprise businesses with internet trading and sales platforms to drive incremental revenue increases across their businesses.My role as Managing Director was responsible for the full financial and directional management of the company overseeing a team of Business managers and Account managers in Australia, New Zealand and the UK.Additional services that the company developed alongside the SaaS platforms was a sales coaching and development arm, providing training development and mentoring for media sales teams.The company grew from start up to mature with revenues in excess of $4.5Million annually. Companies worked with include; John Fairfax Holdings Australia (Sydney Morning Herald, Sunday Herald, The Age, The Illawarra Mercury, The Newcastle Herald and Fairfax Community Newspapers). Fairfax New Zealand Limited (All Fairfax NZ Daily Newspapers), Executive Publishing Network, West Australian Newspapers, News Limited Community Newspapers (Perth & Adelaide), APN News Australia and New Zealand, Border Morning Mail (Albury), Gannet USA (Arizona Republic) Johnston Press UK, Northcliffe Newspaper Group UK and INL South AfricaKey Achievements:• Developed company and client base nationally and internationally• Introduced new revenue client based solutions via the Event Auctions and SaaS trading platforms.• First Event Auction to break the Million Dollar mark outside of North America (Sydney Morning Herald/Sun Herald Bid2Buy)• Grew company turn over to in excess of $4.5Million per year.• Developed and implemented Solution Sell based sales training for Media clients.• Developed Sales mentoring support for Advertising Managers and Account Managers

Pyrmont, Nsw, Au

I was appointed as General Manager of 4BH Brisbane on the required divestment of the station from ARN.Reporting to the CEO and Group Sales Director, I was responsible for the full P&L operating budgets of the company, management coaching and mentoring of department managers and staff.During the period of my management we achieved both a ratings and revenue increase in the Brisbane radio market which saw the launch of both 973FM and Nova as competitive FM rival stations.Key achievements were the rationalization of operating costs while growing revenue and audience share in the 45+ demographic.Responsible for the company’s general sales management and day to day management including:• Business planning and budget control• Sales strategy development and implementation • Sales training, development and mentoring• Identifying new market opportunities• Consulting on promotional and marketing activities• Over all day to day management of all staff and department managers (6 Direct Reports)Key Achievements:• Maintained and grew client and revenue bases after the sabotage of the transmitters reducing the station to operate on only 20% of its operating power.• Developed forward revenue programs to underpin client and revenue development.• Developed and implemented client retention programs

My role as Regional General Manager, North Queensland was responsible for the project management, build, operation and over all management of three (3) new commercial FM radio stations in the Townsville and Cairns markets, namely SEA FM and MIX FM Townsville and SEA FM Cairns. Reporting to the CEO, I was responsible for the full P&L Budget and operations of the stations in the two markets from project phase to build.Key Achievements:• Complete build, staffing and launch of three new commercial FM stations (2 x Townsville, 1 x Cairns) in a 10 week period.• Launched two new commercial FM station on the same day (Only GM to do so to date in Australia) • Achieved Cash flow positive operational status of the business units 3 moths ahead of plan• Finalist AIM Business Awards – Professional Manager Queensland

Based in Rockhampton, Central Queensland, 4RO is one of the countries oldest commercial radio stations covering one of the largest service areas.Under my management the business was guided from operational financial loss position to a profitable business performing at the top of the network in relation to its EBIT percentage.Reporting to the CEO and Board my responsibilities were for the full P&L operation, budgeting and management of the business.Profitability was returned to the operational budgets by restructuring the business and rationalizing the operational costs coupled with new programming formats and strategic client revenue acquisition.Responsibilities in this role included: • Planning and managing the restructure of the radio station to achieve and economic and profitable turnaround.• Strategic business planning, management and implementation of new sales and program initiatives• Managing, coaching and staff development• Managing key client relationships• Identifying and taking new market opportunities and initiatives• Creative client sales and promotional development strategiesKey Achievements:• Turned a poor performing station in to the Most Improved in the network• Increased EBIT over two years by 60%• Rationalised the FTE head count with only 1 redundancy• Developed strong client and community relationships