Darren Henderson

Darren Henderson Email and Phone Number

Head of Commercial @ Taste Film
London, GB
Darren Henderson's Location
London, England, United Kingdom, United Kingdom
Darren Henderson's Contact Details

Darren Henderson personal email

n/a
About Darren Henderson

Entrepreneurial commercial marketing and business development executive, great at understanding the challenge, creating the strategy, pitching ideas and excellent delivery. A keen eye for detail and good natural balance between a business and creative mindset. STRENGTHS: Entrepreneurial, great at problem-solving, attention to detail, extremely well organised, collaborative style and known for making things happenSKILLS: Team leadership, commercial & digital marketing, financial management, presentation and public speaking, setting the strategy and excellent execution of plansRECENT ACHIEVEMENTS: Creating the Vintage Cinema including the tech build, operations, film licensing, digital marketing, ticketing and then selling the business. Successfully re-launching thinkpublic, developing a strong client base, and generating increased profits in each of the past 4 yearsDelivering a comprehensive strategy for Exeter City FC which has resulted in the growth of average attendanceDiversifying the Jason Bruges offer by extending into experiential activity which created growth from £1M to £3.8M in 3 yearsWhilst in the Music Industry I reformed Take That, created the Andy Williams comeback campaign and won the Music Week Award for best marketing campaign.Outside of work I coach junior football, organising club events and managing the communications. I'm also a keen tennis player.

Darren Henderson's Current Company Details
Taste Film

Taste Film

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Head of Commercial
London, GB
Website:
tastefilm.co.uk
Employees:
9
Darren Henderson Work Experience Details
  • Taste Film
    Head Of Commercial
    Taste Film
    London, Gb
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  • Earthfest
    Strategic Partnerships Director
    Earthfest Aug 2024 - Present
    London Area, United Kingdom
    Earthfest is 4-day sustainability non-profit event across the impressive Kings Cross estate. School's day, B2B conference and the weekend open to the public, running from 5-8 June 2025.In April we attracted a crowd of around 10,000 with 4 stages (Google HQ, Samsung, Central St Martins buildings) and our own EF stage. Next year we'll also use the Aga Khan building. Plus we utilised Coal Drops Yard with a music stage and marketplace.We have a large expo in a purpose-built space on Lewis Cubitt Sq housing a green kitchen and the sustainable fashion zone, plus an EV and eBike test track. We have huge plans for the music stage for 2025 and a new Wellness Garden with yoga, gong baths and more. We're all about attracting audiences that are curious about sustainability, we want them to have fun and be engaged in an otherwise heavy subject.Last year our partners included Tesla, Zaptec, WWF, Samsung, Google, Autotrader, Elemis and many more with speakers including Sadiq Khan.If you'd like to know more please get in touch.
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  • The Think Tank
    Head Of Business Development
    The Think Tank Feb 2024 - Jul 2024
    London, England, United Kingdom
    The most awarded agency of 2023. The Think Tank are an international B2B marketing, digital and PR agency. Working with existing and new clients to help develop strategic marketing and PR plans that deliver a positive return on investment.
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  • Marble Ldn
    Business Development Director
    Marble Ldn Mar 2023 - Feb 2024
    London, England, United Kingdom
    Marble Ldn is an experiential marketing agency with sustainability at the core. we deliver insights, strategy & communication, creative production, brand experiences, thought leadership gatherings, project management, music services, event technology and data analysis.
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  • Thinkpublic
    Managing Director, Business Development & Project Lead
    Thinkpublic Mar 2019 - Mar 2023
    London, United Kingdom
    thinkpublic is a design agency. We co-create innovative and impactful solutions to help grow organisations and solve business and social challenges.We bring a combination of creativity, user research, design, social innovation, marketing and business strategy skills to help organisations improve their services and relationships.We’ve worked with organisations right across the private and public sectors to make a difference.My role includes the day-to-day management of the agency, new business, proposal creation and pitching, financial and team management.Clients include RSPCA, The Book Trust and the NHS.
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  • Exeter City Football Club
    Chief Commercial Officer (Interim)
    Exeter City Football Club May 2021 - Oct 2021
    Exeter, England, United Kingdom
    Spent the summer of '21 creating the commercial and fan engagement strategy for my home club Exeter City FC.The strategy included maximising the new ticketing system through improved CRM, development of the hospitality offer, the creation of a new community engagement strategy, a new approach to commercial sponsorship and the appointment of 2 new key team members.
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  • Set Live - Now Set Creative
    Business Development & General Manager (Wpp Experiential Agency)
    Set Live - Now Set Creative Feb 2018 - May 2019
    London Area, United Kingdom
    SET Live, part of WPP, is a global experiential marketing agency who excel at communicating to live audiences.My role covered general day-to-day management of the agency plus specific business development responsibilities. I created the Value Of Experience research (see below for short film) to help clients put a value on our work.Set conceive, design and deliver events, activations and experiences that change the behaviour of those physically attending, as well as creating opportunities to influence many more 'following' virtually.For the last eleven years, they've worked with brands such as Google (working on the Cannes Lion beach), YouTube, Bentley (Motor Show car launches), and Heineken (Champions League Trophy Tour) to activate sponsorships, launch products and communicate services to a wide range of audiences from 1 to 1,000,000.
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  • Hysteria Live Limited
    Managing Director / Founder (Experiential Events)
    Hysteria Live Limited Oct 2013 - Jan 2018
    London, United Kingdom
    Developing immersive exhibitions including The Elvis Experience and The Electronic Music Expereince.Hysteria Live also owned The Vintage Cinema - Here I co-founded the hugely successful experiential events company running immersive cinematic screenings. I sold this half of the business in 2017.
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  • Jason Bruges Studio
    Managing Director
    Jason Bruges Studio Oct 2010 - Oct 2013
    An agency specialising in art installations for experiential marketing activity. We also worked in the arts and architectural world.My role included the day-to-day running of the studio, financial and team leadership and diversifying the business into experiential work which led to a significant growth.The Sunday Times wrote an article about my success here entitled Time To Find A Pro To Run The Show https://www.thetimes.co.uk/article/time-to-find-a-pro-to-run-the-show-83q9mqwl8bdOur clients included Coca-Cola, Becks, Aston Martin, Foster + Partners, BBC and Channel 4.We ran projects in China, Kuwait, India, UK, France, US and Canada.The business expanded by focusing on the US, China and Canadian markets.The business went from strength to strength with a new studio, projects from around the globe, new team members based overseas and a significant increase in turnover.Checkout an article I wrote whilst at Jason Bruges Studio:www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2012/oct/05/arts-business-success-economy-finance
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  • Freelance
    Managing Director
    Freelance 2008 - Sep 2010
    Compass Management offer a full range of marketing and communication services to businesses focused in the design, entertainment and leisure industry. These can include large multi-national organisations through to start ups and SMEs. Services include the creation of the company PR strategy, marketing solutions, new business development, advertising, digital strategies and the overall company strategic direction.
  • Sonybmg
    Senior Vice President
    Sonybmg Jul 2002 - Jun 2008
    Started as a Product Manager and gained promotion to SEnior Vice PresidentReformed Take ThatMarketing campaigns for Johnny Cash, Bob Dylan and The ClashRe-invented Andy Williams for the UK marketElvis reinvention and co-produced the Elvis single boxset projectTook business from £8.5M profit to £40M in 4 years
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  • Sony Music Entertainment
    Senior Vice President
    Sony Music Entertainment 1997 - 2008
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  • Sony Bmg
    Various Across 11 Years
    Sony Bmg Jul 1997 - Jul 2002
    I held various positions across the company working my way up from product Manager in 1997. I actually left Sony in 2002 to join BMG!
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Darren Henderson Skills

Entertainment Digital Strategy Marketing Business Development Entrepreneurship Advertising Music Licensing Management Start Ups Cross Functional Team Leadership Marketing Communications Public Relations Leadership Marketing Strategy Training Publicity Strategic Planning Live Events Online Marketing Relationship Marketing Event Management Brand Development Sponsorship Team Management Strategic Partnerships Executive Management Interactive Art Media And Entertainment Entertainment Industry New Business Development Social Networking Creative Direction Training Strategy Experiential Events Financial Stra Music Industry Record Labels Digital Media A&r Content Strategy Music Music Publishing Social Media Marketing New Media Digital Marketing Television Sound Music Production Social Media Concerts Hr Experiential Sales

Darren Henderson Education Details

Frequently Asked Questions about Darren Henderson

What company does Darren Henderson work for?

Darren Henderson works for Taste Film

What is Darren Henderson's role at the current company?

Darren Henderson's current role is Head of Commercial.

What is Darren Henderson's email address?

Darren Henderson's email address is da****@****o.co.uk

What schools did Darren Henderson attend?

Darren Henderson attended University Of The Arts London, Exeter College.

What skills is Darren Henderson known for?

Darren Henderson has skills like Entertainment, Digital Strategy, Marketing, Business Development, Entrepreneurship, Advertising, Music Licensing, Management, Start Ups, Cross Functional Team Leadership, Marketing Communications, Public Relations.

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