Darren Hillesheim Email and Phone Number
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Passionate professional with an all-encompassing digital media marketing background in healthcare. Adept in partnering with cross-functional teams to translate brand objectives into successful digital marketing strategies. Performance history capitalizes on broad experience in managing channels that are hyper targeted and drive digital engagements to achieve business results. Acknowledged for creating innovative ways to increase downward KPI funnel conversions through strategic digital campaigns. Thrives in fast-moving and changing environments with a proven ability to deliver on tight deadlines within budget.Core Competencies: - Strategic Media Planning / Improvement- Relationship Building / Leadership- Digital Project Management / Execution - Instills Trust / Accountability - Problem Solving / Digital Insights - Product Launches / Digital Campaign Development- Creative Thinking / Digital Analytics - Cultivates Innovation / Digital Excellence
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Senior Media ManagerAmgen Apr 2024 - PresentThousand Oaks, Ca, Us -
Marketing Media ManagerAmgen Jul 2023 - Apr 2024Thousand Oaks, Ca, UsLeading the planning and implementation of omnichannel media and media partnerships, critical to the commercial success of our Inflammation business unit. Managing media investments directed for both Consumer and Health Care Professionals. Partnering with internal and external cross-functional partners and be responsible for leading and managing our strategic media agency partners, with a focus on maximizing return on investment, value, and performance through continuous optimization and insights-driven decision-making.
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Senior Manager, Media MarketingNovartis Gene Therapies Sep 2021 - Jul 2023Basel, Baselstadt, ChMaking a difference in the treatment of SMA by bringing Novartis Gene Therapies core brand treatment into focus as an urgent and unique gene therapy option through digital media engagements across Caregivers (DTC) and Health Care Professionals (HCPs). • Leading Omnichannel strategies for both DTC and HCP, working in close-partnership with strategic partners as daily single point-of-contact for all things digital and providing operational excellence to bring more efficiency across platforms. • Overseeing wholistic strategies and product management support in the development and implementation of key digital media marketing campaigns. • Creating digital media channel strategies through analytical data insights to target Caregivers and HCPs with the right message to help them make treatment decisions. • Evaluating analytics and performance metrics on digital channels to gain meaningful data insights and opportunities to optimize strategies and value. -
Senior Manager, Digital Marketing CommunicationsBaxter International Inc. Jun 2016 - Aug 2021Deerfield, Illinois, UsDeveloped and implemented digital omnichannel marketing strategies to support brand and product launch objectives within expanding healthcare markets that stimulated awareness and fostered engagements to meet business goals.• Collaborated with cross-functional teams and external strategic partners, translating brand objectives into digital omnichannel marketing plans to drive awareness and engagements.• Created and managed digital media campaigns and events to advance user engagements while generating conversions on brand KPIs.• Devised digital omnichannel standards and best practices by increasing efficiencies and facilitating alignment across teams. • Orchestrated and guided analytic reviews of digital performance to gain insights for strategic planning and ensuring brand objectives are being met. -
Manager, Digital Media MarketingBaxter International Inc. Jan 2015 - Jun 2016Deerfield, Illinois, UsTransformed Baxter’s US digital marketing strategy by advancing corporate and product awareness within segmented healthcare markets through websites, email campaigns, paid media, and social platforms.• Established and maintained social media channels, engaging customers and patients on advanced therapies and products.• Teamed with cross-functional organizations and external strategic partners, resulting in expanding Baxter's digital ecosystem.• Mined analytics and performance metrics on digital and social media channels, gaining meaningful data insights and opportunities to optimize strategies.• Launched new US corporate website that aligned with performance metrics, improved user experience, and increased search rankings.
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Digital Marketing ManagerAllstate Sep 2014 - Jan 2015Northbrook, Il, UsPartnered with key stakeholders to design and implement a centralized digital lead repository website for corporate agencies (Allstate Lead Marketplace).• Supervised external strategic partners, developing digital technology platforms to advance website build and objectives.• Promoted internal awareness of new digital offerings, leveraging, and boosting engagement, and driving and securing leads. • Identified key performance indicators (KPIs), monitoring success, and leading future strategies contributing to overall profitability.• Improved lead quality and conversion rates (25+ lead suppliers) by aligning with 3rd party suppliers of auto, home, and renter’s insurance to incorporate into the ALM system. -
Digital Media Project ManagerAbbvie May 2008 - Sep 2014North Chicago, Illinois, UsPartnered with pharmaceutical marketing teams to create and manage strategic digital solutions that focused on actions to increase brand awareness and boost growth for key product launches.• Aligned brand objectives, ensuring messaging and branding were consistent with product campaign strategies. • Strengthened digital experiences to drive results, enhancing collaboration with internal and external stakeholders. • Headed data analytics and search engine optimization (SEO) initiatives, resulting in increased digital traffic and improved user experiences.• Facilitated expanded internal review process of digital assets, which safeguarded compliance with FDA and corporate requirements. -
Marketing Communications ManagerAbbott Laboratories Apr 2004 - May 2008Abbott Park, Illinois, UsEngineered and initiated marketing communication campaigns, supporting marketing and training initiatives for strategic pharmaceutical brand teams.• Designed and presented omnichannel communication action plans, aligning with branding objectives of increasing product awareness, and driving market share.• Supported conferences, events, and sales training meetings by leading messaging and content development aligned to generating sales growth. • Organized and coordinated the production and fulfillment of promotional and training materials amplifying alignment with quality excellence and budgets. • Steered internal review processes of promotional and training materials to ensure accuracy and adherence with FDA and corporate guidelines to meet compliance requirements.
Darren Hillesheim Skills
Darren Hillesheim Education Details
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Winona State UniversityAdvertising
Frequently Asked Questions about Darren Hillesheim
What company does Darren Hillesheim work for?
Darren Hillesheim works for Amgen
What is Darren Hillesheim's role at the current company?
Darren Hillesheim's current role is Media Expert | Omnichannel Strategist | Engagement Driver | Transformation Agent.
What is Darren Hillesheim's email address?
Darren Hillesheim's email address is da****@****vie.com
What is Darren Hillesheim's direct phone number?
Darren Hillesheim's direct phone number is +184794*****
What schools did Darren Hillesheim attend?
Darren Hillesheim attended Winona State University.
What are some of Darren Hillesheim's interests?
Darren Hillesheim has interest in Civil Rights And Social Action, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Darren Hillesheim known for?
Darren Hillesheim has skills like Marketing, Pharmaceutical Industry, Marketing Strategy, Digital Marketing, Project Management, Crm, Strategic Planning, Product Development, Account Management, Team Leadership, Product Management, Healthcare.
Who are Darren Hillesheim's colleagues?
Darren Hillesheim's colleagues are Cindy Wargo, Nathan Grace, Nasakorn (Nas) Tamavimok, Leishla N. Berríos Rivas, Debleena Ganguly, Jon Arends, Patricia Agyapong.
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