Darren Hoffman Email & Phone Number

Bridgewater, NJ, US

Chicago, IL, US

Start up and manage the Customer Experience department at NAR by leveraging voice of customer programs to improve our member's perceptions and feelings around our brand. Leverage feedback and data analytics to improve our member's interactions with staff, suppliers, systems, products and channels. Create and manage journey maps, member personas and our.

Madison, New Jersey, US

Principal strategist and visionary leveraging subject matter expertise to launch and manage Customer Experience department for Coldwell Banker, an international franchisor with 90,000 professionals in 44 countries representing over $250B+ in annual real estate sales. Maximized growth and business development opportunities while overseeing aspects of CX.

Madison, NJ, US

• Led and directed all aspects of internal and external communication strategies that repositioned the company as an innovative technology leader in the real estate industry. Detail-oriented in developing systems.
• Established and managed strategies and roadmaps to secure speaking and print opportunities within the industry and national media outlets, improve aided and unaided awareness, manage social media strategy that raised.

US

Reported directly to President & CEO and was responsible for developing and growing all revenue streams and maintaining brand identity. Structured, negotiated and closed client engagements totaling $28 million in annual revenue, including contracts with over 20 Fortune 200 companies. Managed product road maps and partner relationships that drove revenues.

Cork, IE

Provided strategic planning and development for global sales and marketing, collaborating with several BUs and Groups to package and deliver products to international sales & marketing teams in 10 countries. Managed and trained internal/external cross-functional international teams to effectively introduce new products and marketing programs into the.

• Established and managed activities of the marketing field group to coordinate, communicate, and implement branding and product marketing initiatives.
• Developed and evangelized product positioning and messaging internally to ensure consistency throughout international materials products and services
• Developed and managed relationship marketing programs including drip campaigns and regional conferences that exceeded sales targets YOY
• Managed the content strategy and delivery for an international lead generation program that exceeded annual targets by 140%
• Executed international marketing campaigns to strengthen product positioning with ongoing updates to the company’s regional marketing collateral and web platforms
• Developed standard process and analytical reports to track marketing program ROI by regional BU

Established and managed activities of the marketing field group to coordinate, communicate, and implement product and marketing initiatives. Developed product positioning and messaging strategy by analyzing and applying industry insights to brand strategy. Communicated and evangelized positioning and messaging internally to ensure consistency throughout.