Darren Ball Email & Phone Number

St. Catharines, On, Ca

Mississauga, Ontario, Canada

Overview: Strategic marketing partner to marketing manager where I plan and execute projects including promotional materials and product launches to drive revenue growth.Key responsibilities:• Direct the development and execution of multi-channel campaigns by overseeing project scope, timeline and budget.• Analyze internal and external trends, insights, and best practices to inform opportunities and solutions to maximize ROI.• Engage with support teams, stakeholders, and agencies to deliver creative on time that generates results.• Build and maintain collaborative partnerships with U.S counterparts to drive cross functional engagement and ensure consistent messaging and strategic alignment.• Oversee the design and production of marketing materials, website, purchase and delivery of rewards for largest annual national marketing initiative.Accomplishments:• Conceptualized and executed the end-to-end delivery of the one stop shop brand hub for Sales Associates to access and order marketing and trade show materials.• Collaborated with the external agency to plan and deliver a suite of branding materials and marketing collateral for trade shows.- Manage the largest, bi-annual promotion which has seen a growth of 24% in membership and 4% growth in sales over the last 5yrs.

Toronto, Ontario, Canada

Overview: Truth Inside the Sound is focused on creating music that bridges the gap between authenticity and reality. I produce, and manage the cross platform integration to drive sales.Key responsibilities:• Write, perform and record original works of music.• Design and produce merchandise such as apparel.• Develop content for all social media platforms, with emphasis on Facebook, Instagram and TikTok.• Design and implement social media ad campaigns through Meta Business and utilize Google Analytics to track effectiveness.• Design customer personas and cores and paths diagrams to increase the efficiency of target marketing for ad campaigns.• Utilize A/B testing to optimize campaign budget.Accomplishments:• A 7-day Facebook and Instagram awareness ad campaign in May2021 for the single “Lost Cause” had a paid reach of 12,752 and 16,799 impressions, which generated 155 link clicks and a post engagement of 2,390.• “Lost Cause” has been streamed 56,574 times worldwide on Spotify since the release date in June 2021 and is currently included in Spotify’s Radio playlist.• Instagram followers grew organically by 20.8% YOY 2021/2022.

Greater Toronto Area - West

Overview: I focused on establishing and building strong channel partners while providing best in class merchandising and customer service.Key responsibilities:• Managed the Western Ontario Field Sales Team of 5 employees as well as a territory budget of $90,000.• Developed and implemented strategies to execute retail planograms and boosted awareness of product launches.• Merchandised products within the retail space to meet compliance with SIE standards.• Demoed product to consumers and retail stakeholders in store and at trade shows.• Provided guidance advice and counsel to senior management, stakeholders and 40 team members.• Provided expertise, training, feedback and coaching to store management and retail staff.Accomplishments:• Managed the Canadian OnPlaystation retail brand loyalty website by developing and uploading product training on a regular basis.• Developed training initiatives and materials for internal and external stakeholders as a part of the national training team.

Certificate, Social Media Marketing

Areas of Study: - Social Media Marketing - Content Strategy - Facebook and Instagram Marketing - Social Media Analytics - Graphic Design.

Diploma, Business And Computer Systems Program