Fluent, a leading College Millennial Consumer (CMC) marketing firm, today announced Darren Ross as its new Executive Vice President, Solutions, starting immediately. Ross joins the growing company from Boston-based creative agency Cramer, where he was also an executive vice president in charge of strategy and sales. At Fluent, Ross will lead the new Digital and Insights groups being formalized alongside the firm’s Campus and Experiential offerings.In brief, FluentDigital builds on the connections digital millennials make 24/7, while FluentInsights will deliver next-generation agency research building on a database of thousands of college millennial consumers. Fluent’s other two divisions, FluentCampus and Fluent Experiential, focus on creating on-campus and off-campus experiences and peer-to-peer conversations that sharpen brand awareness and loyalty. Ross will also help launch an incubator within Fluent with the goal of creating partnerships and businesses that will succeed in the college world.While EVP, Digital Marketing at Cramer, Ross worked with brands such as Staples, Keurig, Avery Dennison, New England Coffee, EMC, and Siemens, growing the group to become one of the largest digital marketing and event solutions companies in the country. Ross remains on the Board of the private, family-owned company. Prior to Cramer, he was Chief Operating Officer at InterMedia Interactive Solutions, where he worked with clients such as Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shiseido Cosmetics. Before that he headed global interactive marketing for PUMA. A graduate of the University of Pennsylvania, he is on the Board of Directors of the Ad Club in Boston. He is a guest speaker at Babson College on interactive marketing and business consulting practices, and was honored as a finalist for 2007 Emerging Executive (Person to Watch: Under 40 Years Old) by the Mass. Technology Leadership Council.
Listed skills include Digital Marketing, Integrated Marketing, Marketing Strategy, Strategy, and 31 others.
