Responsibilities include:- development of the brand, design system and website - creation of the design system product- creation of new LTD business, putting in place processes and systems covering all business activities including finance, multi channel marketing and project managementKey achievements:- brand design, ux design and web development of Kind Candy Ltd - https://kind-candy.co.uk

Responsibilities include:- design leadership – selling our UX vision to key stakeholders- UX lead on greenfield occupational health product development- resource planning and recruitment- creating and embedding UX processes- line management of 3 UX / UI Designers, including development reviews and resource planning- collaboration with external agencies to create and run usability testing with a pilot group - assist line manager with wider digital experience team budget planning and controlKey achievements:- built new UX team of 4, creating strategy and processes to support business objectives- successfully raised the profile of the UX team, gaining recognition at Director level

Responsibilities included:- being the UX lead for a major digital transformation project- redesigning the company’s customer facing websites - The People’s Pension & B&CE- identifying areas where improvement was needed in the online journey and creating effective solutions- being an ambassador for UX throughout the business, promoting the importance of putting the user at the centre of everything we do- the creation and ownership of digital brand guidelines- managing external agencies, creating briefs and ensuring work is completed on time and to a high standard.Key achievements:- optimising the key transactional journey, resulting in cost savings of £440,000 per year- reducing first time calls per new user from 1 call per account to 0.4- planning and redesigning The People’s Pension website, resulting in a 30% increase in traffic

- Responsible for redesigning the company’s global conference websites with the aim of increasing online bookings and newsletter conversion rates, and identifying alternative online revenue streams. All websites are designed to be fully responsive.- Design and development of multiple html newsletter campaigns (weekly and one-off) aimed at driving traffic to the site. Monitoring campaign reports to help identify successes and areas for improvement.- Liaising with conference manager to develop content plans for each conference site,helping to improve booking and newsletter conversions as well as search engine visibility.- Working with the various website editors to ensure all content added to the sites complies with company guidelines in regards to design, usability and SEO.

- Consultation on content creation, usability design and user experience, with the goal of increasing conversion rates and search engine visibility.- Design and development of usable, modern websites.- Project management of over 150 website builds since 2005- Client training - offering training to groups or individuals in the use of the CMS and in content creation.- Responsible for the day to day running of the business including accounts, marketing and sales.- Responding to economic changes by re-evaluating business model and adjusting products and services to reflect the shifting market.Key Achievements- Responsible for project management, design and launch of go2vouchers.com. Worked heavily with the client to ensure usability and customer journey increased conversion rates.- Management of 16 design projects for Pageant Media following initial success of Latam Insurance launch. Introduced online subscription functionality to all websites increasing the company's subscriber base and online revenues across all publications.- Design, build and testing of DVD price comparison site with over 70,000 products, A-B tested to maximise conversion rates.- Heavily UX-influenced redesign of Like Media website lead to client securing large contracts within first 2 months of launch.

- Responsible for producing all the design work to be used across the businesses online marketing activities including websites, email campaigns and off site advertising.- Part of a small team focused on improving the usability of the company website, ultimately focused to maximise overall conversion rate and introduce cross selling of related travel products to the shopping cart process.- Responsible for developing the company blog and writing articles that were both newsworthy and also aimed at improving the search engine visibility of the site.