Darren Lancaster Email and Phone Number
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As a digital and social marketing leader Darren specializes in building online relationships that engender trust, loyalty and lifetime value in combination with leveraging the latest social and digital marketing capabilities to cost-effectively acquire new customers. Currently he helps B2C and B2B brands improve their marketing results through offers at LTV Digital and participate in new venture opportunities through the LT Ventures program.Darren has previously:- Co-founded and built a direct-to-consumer brand, ThinOptics, from ground up to the top-selling reading glasses product in the domestic US market in under 5 years. - Co-founded a wireless internet technology and services company, Rooftop Communications, which was acquired by Nokia for $57M USD.- Co-invented an innovative Interactive Email solution offered by GroupVine which is being used to dramatically improve email marketing results for B2C and B2B brands.Darren is a serial entrepreneur with the ability to quickly and cost-effectively validate product and offer concepts in the global digital marketplace, followed by scaling up winners faster than competitors.
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Ceo, Co-FounderGo Fitness, Inc. Nov 2019 - PresentGO Kinesiology Sleeves (GOSleeves.com) are the World's Only Kinesiology Sleeves, featuring all of the benefits of kinesiology tape without the complexity and high costs. Our team helps active people ranging from weekend warriors to World Champion Runners and Triathletes reach their peak by minimizing fatigue and threat of injury.
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Partner, Head Of Lt VenturesLtv Digital Apr 2018 - PresentMinden, Nevada, UsWe partner with brands to build Customer Lifetime Value (LTV) and accelerate their eCommerce growth.Our leadership team has created multiple B2C and B2B businesses, so we bring the valuable experience of having built eCommerce enterprises from scratch, continually learning and adapting to maximize growth within operational and financial constraints and a dynamic marketplace.More than an agency or consultancy, we act as partners in your business, working alongside your team or plugging in to create new opportunities with total alignment to your intended business outcomes.We also create new venture opportunities with our network under our LT Ventures program. -
Co-Founder, Cmo And Head Of EcommerceThinoptics Apr 2013 - Mar 2018Sonoma , Ca, UsI built and led the marketing and eCommerce capabilities that allowed ThinOptics to become the top-selling reading glasses product in the US market starting from ground zero. During my tenure at ThinOptics the eCommerce channel represented 90% of the company's revenues and achieved over 2M glasses shipped to 170+ countries. These results were achieved through leading eCommerce, social and digital marketing practices combined with a culture of customer care that resulted in a 74 Net Promoter Score and 96% Customer Satisfaction rate. Along the way we also cultivated a community of pretty cool influencers as well... -
Venture PartnerShalon Ventures Mar 2013 - Mar 2018Incubating promising consumer-based products.
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Co-Founder & PresidentGroupvine Feb 2010 - Jan 2013UsInventors of Community Email (a partnering platform) and Interactive Email. Our platform and marketing services have enabled our brand and media agency clients to transform their email marketing from a one-way broadcast to a medium that allows for multiway engagement where insights and social influence create much greater ROI. Named one of nine companies to watch in email in 2012. -
Co-Founder And PresidentThe Groupery Feb 2006 - Feb 2010UsOnline community organization, communication and fundraising platform for groups. The Groupery was marketed and adopted into 100's of volunteer-led organizations across the U.S. as a more efficient way to build and organize communities. -
Director, Product MarketingNokia Enterprise Solutions Apr 2005 - Feb 2006Espoo, Southern Finland, FiFormed a global product marketing team and launched Nokia’s first mobile email solution, Nokia Business Center (NBC). Led creation and execution of global marketing, go-to-market strategies, and creation of sales and marketing tools. Upon launch of NBC the product marketing team achieved 300+ individual press articles, 100’s of enterprise customers, over 70 IT distribution/reseller partners, and 2 mobile operator customer references. The product marketing team also conducted global customer focus groups and provided critical input to the NBC product roadmap. Represented NBC -
Director, Business DevelopmentNokia Enterprise Solutions Nov 2003 - Mar 2005Espoo, Southern Finland, FiCreated strategy, business plans, and product concepts leading to the creation of the Enterprise Voice Solutions business group as a core component in the newly formed ES division. Led numerous build vs. buy strategy and partnering initiatives as Director of Business Development paving the way for critical VoIP-related partnerships with Cisco, Avaya, and OnRelay. Participated in ES and Nokia-wide VoIP strategy development teams.
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Senior Manager, Business DevelopmentNokia Enterprise Solutions Jul 2002 - Nov 2003Espoo, Southern Finland, FiSpent approximately 18 months in Finland striving to break into the European and Asian markets for our wireless routing business. Led all large fixed carrier engagements until corporate restructuring took it's toll on our group...
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Director, Product CreationNokia Enterprise Solutions Sep 1999 - Jul 2002Espoo, Southern Finland, FiPlayed a key role in the integration of the Rooftop team into Nokia’s culture, communication methods, and processes. Jointly led the recruiting and establishment of R&D and manufacturing teams in Finland, Germany, Hungary, and Dallas, TX in which the NWR team grew from 20 to over 150 people. Owned the embedded software development, QA, and support of Wireless Routers, networks, and management software into hundreds of Internet Service Provider networks in the role of Director of Product Creation. Led customer engagements and trials with larger telecom customers in the U.S., Asia, and Europe. Moved to Helsinki, Finland in the role of Business Development Manager and led a cross-functional R&D, manufacturing, and services team in laying the groundwork for the first major telecom operator deployment in the U.K. Represented NWR at industry events and large customer engagements in Europe and Asia.
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Director, Product DevelopmentRooftop Communications Dec 1995 - Sep 1999As the third employee and one of the three key managers, played a crucial role in Rooftop’s evolution from world-class wireless mesh networking technology to developing, selling, and deploying the Wireless Router solution into Internet Service Provider networks providing broadband internet acces to homes and SMB’s. Nokia acquired Rooftop in 1999 for $57m and retained all of Rooftop’s 20 employees. Led all customer engagements, trials, and network deployments, as well as embedded software development, QA, supplier relationships, and contract manufacturing. Jointly led network protocol development, product architecture, requirements, and specifications. Played a key role in all partner, venture capital, and M&A discussions.
Darren Lancaster Skills
Darren Lancaster Education Details
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University Of The PacificComputer Engineering
Frequently Asked Questions about Darren Lancaster
What company does Darren Lancaster work for?
Darren Lancaster works for Go Fitness, Inc.
What is Darren Lancaster's role at the current company?
Darren Lancaster's current role is CEO at GO Fitness, Inc., Partner at LTV Digital.
What is Darren Lancaster's email address?
Darren Lancaster's email address is da****@****ail.com
What is Darren Lancaster's direct phone number?
Darren Lancaster's direct phone number is +140877*****
What schools did Darren Lancaster attend?
Darren Lancaster attended University Of The Pacific.
What are some of Darren Lancaster's interests?
Darren Lancaster has interest in Mobile, Enterprise Software, Health Care, Consumer Internet.
What skills is Darren Lancaster known for?
Darren Lancaster has skills like Mobile, Product Marketing, Product Development, Business Strategy, Wireless, Email Marketing, Social Marketing, Startup Consulting, Entrepreneurship, Social Entrepreneurship, Mobile Devices, Product Management.
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