Darren leads Marketing Analytics Solutions and Strategy at CompassRed. With over 20 years at the most data driven organizations in the world, Darren has successfully implemented strategic and impactful marketing analytics solutions with strong results - moving them to Data Driven organizations.CompassRed is a data and analytics company that helps guide our clients through the quickly evolving world of data. We established the company with the vision that insights into data transforms how organizations operate both internally and externally. CompassRed reaches beyond the traditional digital agency and supports clients in building data driven strategies through Business Intelligence, Marketing Analytics, Predictive Modeling, and Managed Services. CompassRed customers are innovative organizations and executives that understand that insight of today’s digital world is required to maximize their insight into the consumer and their own organizations. Our services span the conversations that take place in the office of the CIO and the CMO. By leveraging a deep understanding of big data concepts, business intelligence, social data, and the goals of their customer organizations, CompassRed guides their partners through the complexities of the constantly changing world of data and analytics.