Darren Mccoll Email and Phone Number
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Visionary strategic and creative thinker, proven marketing transformation leader, digital marketing executive, with a record leveraging people, process and technology to drive sustainable customer and revenue growth. Full funnel marketing and brand building expert with a history of launching brand and performance driving campaigns across diverse categories for leaders including, Neiman Marcus, Virgin brands, Trojan, ESPN, Tourism Queensland, Mars, Coca-Cola. Passionate and dynamic people leader, inspiring teams to unlock innovation, define strategies and drive growth.My goal is to inspire and support the growth of everyone and every company I work with. This is my personal fuel, it inspires me to; find that new opportunity, explore the next innovation, spot a fresh efficiency or define a new strategy. I lead passionately and personably, recognizing success is a team sport where humility and vulnerability connects and unites us.My career is peppered with significant milestones including:BUSINESS VALUE-Led Neiman Marcus marketing through the pandemic and bankruptcy filing to reenergize and elevate the brand with a younger audience-Delivered the most successful Neiman Marcus performance on record in FY21/22 with double digit GMV growth and profit growth. Also exceeded all New Customer acquisition goals-Defined the strategy behind Tourism Florida achieving 4 consecutive years of visitation growthTHOUGHT LEADERSHIP-Co-authored New York Times’ best seller, Storyscaping – Stop Creating Ads, Start Creating Worlds-Contributed to leading text book. “Advertising: An Integrated Marketing Communication Perspective' -Adjunct Professor at University of Miami FL-Received the 2022 Global CMO Award for Creativity and StorytellingAGENCY LEADERSHIP -Advanced agencies from startups to globally recognized powerhouses, building strategic approaches, methods and constructs -Lead integration and evolution of teams across all marketing services from consumer strategy to studio content production including media and marketing sciences MARKETING TRANSFORMATION-Partnered the CCO at JCPenney to transform the marketing operations of the $6B retailer, including organization design, talent/leadership and process. -Lead the strategic foundation for Carnival Cruise Corporation online experience platform transformation, a global multi brand, multi-year project that will redefine online customer engagement & consumer intelligence-Spearheaded Tourism Queensland’s “The Best Job in the World” project that is estimated to have reached 3 billion people with a $1MM budget
Targan Consulting
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Cmo / Consultant / Marketing Transformation/ @ Jcpenney (Contract)Targan Consulting Feb 2023 - PresentLead consultant for Marketing Transformation and evolution at JCPenney. Working with leadership to define marketing strategy, organizational design, Process evolution, and leader coaching across the marketing team
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Consultant | Advisor | AmbassadorAlpharoc Apr 2024 - PresentNewark, New Jersey, UsAdvising AlphaRoc.ai an AI driven data science company and consumer research platform (occam) delivering high quality insights on US consumer/audience behavior, sentiment and intent in record time with universal customization and predictive capabilities -
Chief Marketing Officer (Cmo)Neiman Marcus Group Jan 2020 - Jan 2023Dallas, Texas, UsHelped take the brand through the pandemic and bankruptcy to achieve double digit growth and EBITDA returns (comped to pre pandemic). * Lead Marketing organization including Marketing Strategy, Marketing Activation, Marketing Operations, Visual Merchandising, Brand Experiences/Special Events, PR, Social content and all Creative Services. Part of leadership teams for Merchandising and Customer groups. * Achieved a team attrition rate 2 points below company ave and 8 points below industry. * Transformed a catalogue and print heavy marketing approach to a highly effective micro content one, that leveraged the latest digital marketing channels. * Evolved earned media to gain significant competitive share gains. * Launched multiple seasonal campaigns lauded by the industry generating increases in co-op funding. * Overall, I set up NM Marketing for a successful future, growing capabilities and building an integrated leadership team. * Was awarded by the global CMO club for leadership in creativity and storytelling. -
ProfessorUniversity Of Miami Aug 2019 - Jun 2021Coral Gables, Fl, Us -
Ceo & Consultant » Marketing Transformation | Marketing StrategiesTargan Consulting Apr 2019 - Dec 2019I recently founded this independent consultancy (TARGAN Consulting) serving both multimillion-dollar clients and startups seeking strategic solutions for growth. In doing so I lead strategic solutions and marketing consulting engagements serving as Interim CMO and CSO roles. Including, Marketing Org reviews and development programs. Capability assessments. Additional work examples:✔ Defined strategies for multiple $150M+ companies in B2B and B2C ✔ Leading organizational strategy capability and approach assessments✔ Contributed to strong revenue growth with client acquisition.✔ Lead client marketing performance review and transformation plan.✔ Brand Architecture audits and recommendations.Other Highlights:
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Chief Brand & Marketing Strategy Officer » Marketing Strategy | Revenue Growth | Global BrandsPublicis Sapient Apr 2011 - Mar 2019Boston, Massachusetts, UsFollowing the merger of Sapient and Nitro, I moved to Florida and stepped into the role of Chief Brand & Marketing Strategy Officer to drive the value and effectiveness of all of the agency’s marketing services. On a global level for Publicis Groupe, I developed their strategic processes and methods and on a client level, I drove their marketing transformation solutions. I am honored to have co-authored Storyscaping – Stop Creating Ads, Start Creating Worlds during this time. This book is a New York Times Best Seller and well-respected within the industry for its new approach to consumer marketing. Working with clients such as Carnival Cruise Corporation, espnW, X Games, and Fiat Chrysler Automobiles, I have not only seen exceptional results in their marketing, but also drove millions in revenue for the agency. Other SapientRazorfish Highlights: ✔ Garnered double-digit revenue growth over 4 years. ✔ Transformed agency strategic approach and methodology. ✔ Expanded teams and services to lead evolved client solutions and growth✔ Drove 25% growth in annual Visit Florida visitors within 4 years. ✔ Lead the strategic foundation for major customer engagement transformation at Carnival Cruise Corp. -
National Strategy & Planning Director » Award Winning Campaigns | Marketing Strategy | Team LeadSapientnitro Jan 2009 - Apr 2011Boston, Ma, UsIn 2009, Sapient acquired CumminsNitro to form SapientNitro and I was requested to be the client lead for our global and national brands. I provided strategic leadership for all of the agency’s offices, including staff development and key business initiatives. This role was a game changer for my career and the agency. In 2009, we launched an ambitious ‘out of the box’ marketing campaign for Tourism Queensland that became a world first for global integrated social campaigns. We introduced ‘the best job in the world’ – working on a remote island in the Great Barrier Reef. This initiative became the most awarded marketing campaign of all time, including 8 Gold Cannes Lions, 3 Grand Prix, and 3 Gold Effies for Marketing Effectiveness. In addition, it garnered $260M+ in media value and reached an estimated 3B people with only a $1MM budget. Other SapientNitro highlights: ✔ Executed all of Virgin Blue’s marketing initiatives. ✔ Boosted agency revenue 15% YOY. ✔ Expanded staff from 3 to 50 and became a leading Australian marketing agency.
Darren Mccoll Skills
Darren Mccoll Education Details
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Rmit UniversityAnd Applied Communication
Frequently Asked Questions about Darren Mccoll
What company does Darren Mccoll work for?
Darren Mccoll works for Targan Consulting
What is Darren Mccoll's role at the current company?
Darren Mccoll's current role is Chief Marketing Officer CMO | Marketing Strategy | Consultant | Marketing Transformation | Best Selling Author | Digital Marketer | Customer Insights | Brand Creative.
What is Darren Mccoll's email address?
Darren Mccoll's email address is da****@****cus.com
What is Darren Mccoll's direct phone number?
Darren Mccoll's direct phone number is +164647*****
What schools did Darren Mccoll attend?
Darren Mccoll attended Rmit University.
What are some of Darren Mccoll's interests?
Darren Mccoll has interest in Qualified Rescue Scuba Diver, First Aid, Environment, Emergency First Responder.
What skills is Darren Mccoll known for?
Darren Mccoll has skills like Digital Strategy, Brand Architecture, Digital Marketing, Advertising, Integrated Marketing, Marketing, Strategy, Interactive Marketing, Creative Strategy, Social Media Marketing, Strategic Communications, Brand Development.
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