Helping companies to grow relevant, long term organic traffic. Clients include:- Safely.com- Knowi.com- DrinkMoment.com

I help website owners to decide what aspects of their web presence need to be tracked in order to measure their business objectives, and implement tailored solutions to track them.​I also make sure that their websites are as accessible as possible to search engines and appear in search results on Google and other search engines for relevant queries.

Responsible for analytics tracking implementations and technical SEO for all new builds as well as specific Google Analytics Measurement Planning and SEO strategies for particular clients.

Digital Marketing Strategist with a strong focus on measurement and continuous improvement. I work with a range of clients across B2B and B2C and a wide range of industries on:Digital marketing strategy development and guidance.Cross-channel digital marketing campaigns incorporating AdWords display, LinkedIn, Twitter, Facebook, and e-mail marketing. Google Analytics tracking implementations incorporating custom event tracking and customised Enhanced E-Commerce tracking via Google Tag Manager.Paid Search Management (Adwords).SEO management for clients incorporating technical / structural SEO, on page SEO and off page SEO optimisation.On-site landing page optimisation (including A/B testing) and conversion optimisation.Digital marketing, SEO, Paid Search, Paid Display and Google Analytics audits for new and existing clients.Also work on the delivery of Arekibo's series of Market Sentiment reports - a series of reports on the state of digital in Ireland based on market research amongst a wide range of Irish based organisations. See here: https://arekibo.com/insights

• Management and support of marketing campaigns, product launches and promotional events• Business/Market Analysis support - working with other business functions and using Google Analytics and media tracking analytics to deliver market share and media effectiveness reports to support strategic decisions• Management of campaign budgets • PPC Strategy and working with digital agency to maximise performance of Google Adwords PPC campaigns• Management of Google Analytics - Multi Domain Tracking and Universal Analytics upgrade project• Development of campaign-specific marketing creative e.g. online, OOH, radio, and press adverts and delivery of campaigns in liaison with creative, media and print agencies• Monitoring and reporting on effectiveness of marketing communications activities• Website optimisation, content creation and management through CMS

● Installation, testing, monitoring and maintenance of database software● Creation and maintenance of databases● Cloning, backing up and restoring databases● Documentation of installation processes and jobs● Working in both Windows and Linux environments and on both Virtual and Physical machines● Managing disk space issues and other tuning issues

Main Responsibilities:-Development of the company’s online presence (website and social media channels) including online and social media campaign management- Liaising with design companies in production, ordering and distribution of marketing and POS materials-Developing new promotional ideas, both online and traditional-Market research projects and development of regular social media and customer trend reportsSkills developed:-Communication and Negotiation-Social Media Marketing-Creative Design-Client & Customer Relationship Management-HTML & CSS-Market Research and Analytics