Darren Mcphee Email and Phone Number
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A marketing leader with a passion for the creativity involved in marketing and the overall process that creates a unique and memorable company identity. I employ a “big picture” outlook in order to drive comprehensive marketing strategies from ideation through to successful product launch and ongoing corporate positioning, branding and competitive advantage.I have proven strengths in the entire product lifecycle from product management through to innovative marketing messages that effectively launch winning products. I motivate local and global teams of Marketing Professionals in the areas of Product Marketing, Program Management and Creative Campaign Development. • Possess >18 years’ experience in product management in consumer and B2B marketing.• Drive marketing global campaigns to increase customer loyalty, enhance market share and grow revenue.• Accomplished in the branding, positioning, and lifecycle strategies of product management.• At AMD, launched a world-wide campaign for graphics products that re-ignited AMD’s graphics business, won awards, and attained record-level channel sales.
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Director, Global Oem And Solutions MarketingAmd Oct 2024 - PresentSanta Clara, California, Us -
Director, Gaming Solutions MarketingAmd Nov 2023 - Oct 2024Santa Clara, California, Us
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Director, Gaming Go To MarketAmd Feb 2022 - Oct 2023Santa Clara, California, Us
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Director, Gaming Product MarketingAmd Feb 2021 - Feb 2022Santa Clara, California, Us
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Director Of Product Marketing, Discrete GraphicsIntel Corporation Oct 2018 - Feb 2021Santa Clara, California, Us -
Director Product MarketingBluecat Sep 2016 - Oct 2018Toronto, Ontario, CaBuild and drive integrated and cohesive Product Marketing programs and strategy for BlueCat solutions. Determine product specific messaging, contribute to go-to-market strategies and drive competitive analysis and business intelligence initiatives. Drive market positioning in the launch of new products, future releases and programs, and develop sales and marketing tools that accelerate revenue growth and provide competitive landscape and analysis. -
Principal ConsultantDm17 Marketing Solutions Nov 2015 - Aug 2016DM17 Marketing Solutions specializes in all aspects of marketing from ignition, to launch, to go-to-market, and has worked with clients such as AMD, Tweepsmap and Hipstreet. With over 17 years of senior product management and product marketing experience in the high tech space, I can help you create strategies and programs that drive success.
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Director, Product Marketing And Content StrategyAmd Nov 2014 - Oct 2015Santa Clara, California, UsOversaw worldwide product marketing and content strategy for all of AMD consumer and commercial PC-related products including graphics, CPU, APU, Memory, and SSDs. Managed multi-million dollar budget and team of six Product Marketing Professionals encompassing product positioning, product launch strategy, and provision of leadership to AMD Marketing teams. • Created strategic marketing plans for all products, including ignition, digital, launch planning and go-to-market. Spearheaded content creation in all messaging, blogs and benchmarks to create product identity.• Led launch planning process to determine optimal information to release in order to generate a high level of interest in the product world-wide and thereby support a successful and timely product launch.• Created and executed worldwide launch strategy for newest generation of AMD Radeon™ graphics, the R9 Fury Series, R9 Nano, R9 300 Series and R7 300 Series.• Created/executed worldwide launch strategy for AMD’s 6th generation A-Series notebook processors.
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Director, Graphics Product MarketingAmd Jan 2013 - Oct 2014Santa Clara, California, UsDeveloped and executed worldwide product marketing strategy for AMD consumer and professional graphics products. Managed 12-person product marketing team and multi-million dollar budgets. Created and implemented strategic marketing plans for current and new products, including launch planning and go-to-market.• Received the “AMD Executive Spotlight Award” (AMD quarterly executive BU recognition) in recognition of successfully launching the AMD Radeon™ R9 and R7 200 Series Graphics in September 2013.• Created and executed launch strategy for AMD’s most successful AMD professional graphics launch to date, the AMD FirePro™ W9100 graphics card for professionals. Created the “Ultra Workstation” program for the W9100, which enabled 15 different system integrator launch partners.
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Sr. Product Marketing Manager, GraphicsAmd Jan 2009 - Dec 2012Santa Clara, California, UsLed a team of Product Marketing Professionals in driving overall marketing strategy for AMD’s notebook and desktop consumer graphics solutions. Drove campaigns, programs and launches through multiple channels, including consumer retail and component channel. Worked with regional marketing teams on execution of HQ directed marketing activities. Drove worldwide product launches and launch strategy for graphics solutions.• Received “The AMD Way Award” (top honor given to all worldwide AMD employees quarterly) for the “Never Settle” online campaign.• Launched most successful graphics product generation in AMD’s history, the HD 5000 Series resulting in AMD moving to the #1 overall graphics market share leader
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Senior Marketing Manager, GamingAmd Apr 2007 - Jan 2009Santa Clara, California, UsDeveloped AMD’s company-wide gaming marketing strategy. Managed all game developer and publisher co-marketing activities. Initiated strategy for continued growth of AMD’s gaming community. Created OEM/Channel partner marketing and demand generation programs.• Received the “AMD Executive Spotlight Award” in 2008 for creation of “AMD GAME” program.• Enabled 25+ strategic game partnerships in consecutive years.• Led launch of http://game.amd.com which averaged over five million unique visitors per month.
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Senior Product ManagerAti Technologies Inc. Jan 2003 - Mar 2007Defined product roadmap to align with market requirements and key inflection points. Executed sales strategies to secure new design wins. Fostered strong relationships with all key OEM and ODM Marketing and Engineering teams. • Maintained #1 market share for seven consecutive years as key contributor in ATI’s notebook graphics BU. • Consistently surpassed business unit targets, maintaining over 70% market share for twelve consecutive quarters by driving ATI notebook graphics business in the highly dynamic PC graphics market• Managed nine generations of successful products from definition to production phase, contributing to the generation of hundreds of millions in revenue annually.
Darren Mcphee Skills
Darren Mcphee Education Details
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Cape Breton UniversityMarketing
Frequently Asked Questions about Darren Mcphee
What company does Darren Mcphee work for?
Darren Mcphee works for Amd
What is Darren Mcphee's role at the current company?
Darren Mcphee's current role is Director, OEM and Solutions Marketing at AMD.
What is Darren Mcphee's email address?
Darren Mcphee's email address is da****@****ail.com
What is Darren Mcphee's direct phone number?
Darren Mcphee's direct phone number is +164763*****
What schools did Darren Mcphee attend?
Darren Mcphee attended Cape Breton University.
What are some of Darren Mcphee's interests?
Darren Mcphee has interest in Guitar, Children, Education, Environment, Science And Technology, Human Rights, Hockey.
What skills is Darren Mcphee known for?
Darren Mcphee has skills like Product Marketing, Product Management, Go To Market Strategy, Multi Channel Marketing, Strategic Partnerships, Marketing Strategy, Product Launch, Competitive Analysis, Demand Generation, Strategy, Cross Functional Team Leadership, Enterprise Software.
Who are Darren Mcphee's colleagues?
Darren Mcphee's colleagues are Huang Wensheng, James Brown, Mudasar Iqbal, Raj Patil, Christopher Manganyi, Pruthvi Raj, Preeti Vibhute.
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