Darren Nesbitt Email and Phone Number
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As a Senior Content Strategist with eight years of experience at top creative agencies like Anomaly, Vayner Media, and Droga5, I excel at turning cultural insights into actionable strategies that connect brands to their audiences in authentic ways.My background spans community management, strategy development, and a deep understanding of how brands can meaningfully exist in culture. I specialize in spotting cultural opportunities, identifying credible partners and subcultures, and ensuring campaigns are rich in narrative and relevance. Recently, I’ve been exploring generative AI (such as RunwayML, MidJourney, SUNO, and Kling AI) to enhance creativity and streamline workflows, bringing a tech-forward approach to my strategic work.Let’s connect if you’re looking for a strategist who can blend creative problem-solving with a sharp eye for cultural credibility to help your team create impactful work.
Matrix Mktg
View- Website:
- matrixmktg.com
- Employees:
- 20
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Matrix MktgNew York, Ny, Us
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Senior StrategistBarbarian Sep 2021 - PresentNew York, Ny, UsLead strategic planning for American Express, JBL Audio and Samsung Mobile US social media accounts, guiding creative teams on always-on organic social and paid campaign content- Plan strategy for organic social, observing and synthesizing how we can show up in culture, along with guiding our creator-partnership efforts- Analyze and report on social media metrics, and leverage insights to optimize influencer programs, creative assets, and ongoing content series -
Web DeveloperJamaa Health Jan 2021 - Dec 2021Developed minimal viable product (MVP) to launch discovery portal and user network. Built with no-code solutions. - Since launch Jamaa has quickly grown its network of health professionals and received backing from multiple accelerators and venture partners. www.JamaaHealth.com
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Social Media StrategistVaynermedia Jun 2019 - Jan 2021New York, Ny, UsPost-Creative Strategist for Express retail and WeWork space-rental- Defined process and priorities for engagement with followers reacting to organic content published on Facebook, Twitter, and Instagram- Analyzed metrics and presented findings that informed optimization of influencer programs, creative assets, and ongoing content series- Conducted in-depth research and developed insights that informed strategy for brand clients -
Web Development Immersive | Engineering FellowGeneral Assembly Jul 2017 - Jan 2019New York, Ny, UsThe Web Development Immersive is a training program that prepared me to think like an engineer and approach problems creatively. - Honed my communications planning experience towards developing products as an advocate for the user. - Designed and built web applications, from user stories and object-relational mapping, to development and deployment.- Developed using professional version control practices, and adopted Agile methodologies such as weeklong sprints and daily scrum meetings.Languages and frameworks learned include:HTML, CSS, Javascript, Express.js, Node.js, Ruby on Rails, SQL, ReactJQuery, Bulma, and Axios for API Development -
Content StrategistAnomaly Oct 2017 - Mar 2018New York, Ny, UsContent planning and management of Facebook Watch Shows for Tom Vs. Time, Returning The Favor, Win This House, and Extra Innings with Bill Murray• Executed organic social campaigns to increase awareness and viewership of multiple Facebook Watch series• Trafficked all assets through creation, approval, and publishing using Facebook Creative Hub and other collaborative tools -
Social Media StrategistEdelman May 2016 - Jun 2017New York, Ny, Us- Strategist for Comcast Xfinity, iRobot (Roomba) and eBay social media- Brief creative teams on always-on social and campaign content- Integrate new strategies and tactics for content creation- Informing channel strategies for campaigns and activations -
Senior Social Media Strategist (Freelance)Marina Maher Communications Dec 2015 - May 2016New York, Ny, UsBrought on as executional support for Head & Shoulders during the Super Bowl and then COVERGIRL social efforts as the 2016 Olympics approached• Social Media Strategist for Head & Shoulders (P&G) and Covergirl• Led two community managers in the execution of social activations and always-on engagement• Integrated new strategies and tactics for content creation, scheduling and engagement for quarterly calendars. Such as dynamic video/gif content and collaborative calendar layouts• Support senior digital team with insights drawn from past data and ongoing findings that inform project road maps -
Social Media StrategistDroga5 Jun 2014 - Oct 2015New York, Ny, UsStrategist guiding social storytelling for Mondelēz Brands: Honey Maid, Belvita and Coca-Cola's: Smartwater- Researched, wrote and conducted creative briefings for monthly and quarterly content- Led community manager in the execution of all social initiatives including campaign activations, always on content and community management- Supported lead strategist in developing client-facing deliverables such as quarterly strategies and point-of-view presentations on emerging practices - Monitored the social landscape and respective industries of each brand for opportunities that added value to their presence across Facebook, Twitter, Instagram, Pinterest and Tumblr -
Community ManagerTbwa\Chiat\Day Jul 2013 - Jun 2014Nyc , La, UsCommunity management and social media strategy for: Planters, Kraft Enhancers and BeIN Sports- Developed creative briefs for social content calendars that capitalized on cultural happenings, campaign tie‐ins and integrated pushes for Planter’s (Mr. Peanut), Kraft and Los Hermanos Vineyards- Facilitated social content creation and approvals between art directors, planners, strategists and copywriters- Engaged with fans across networks on daily engagement and customer service response escalation- Delivered analytics reports detailing engagement, social campaign performance and competitor benchmarking
Darren Nesbitt Skills
Darren Nesbitt Education Details
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University Of Missouri-Saint LouisCommunications; Public Relations -
General AssemblyWeb Development
Frequently Asked Questions about Darren Nesbitt
What company does Darren Nesbitt work for?
Darren Nesbitt works for Matrix Mktg
What is Darren Nesbitt's role at the current company?
Darren Nesbitt's current role is Social Media Insights & Planning.
What is Darren Nesbitt's email address?
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What is Darren Nesbitt's direct phone number?
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What schools did Darren Nesbitt attend?
Darren Nesbitt attended University Of Missouri-Saint Louis, General Assembly.
What are some of Darren Nesbitt's interests?
Darren Nesbitt has interest in Event Planning, Digital F/x Production, Film Production, Fashion Design.
What skills is Darren Nesbitt known for?
Darren Nesbitt has skills like Social Media Marketing, Integrated Marketing, Social Media, Digital Marketing, Facebook, Advertising, Event Planning, Public Relations, Creative Strategy, Management, Marketing, Event Management.
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