Darren Pitt Email & Phone Number

England, United Kingdom

Twickenham, London, GB

Lead marketing across Haymarket Automotive brands (What Car? & Autocar). I'm responsible for the planning, development and implementation of the division’s marketing strategies - coordinating at strategic and tactical levels with the other functions of the business and directing the efforts of the marketing team who have responsibility for growing.

Twickenham, London, GB

P&L responsibility for the Autocar brand (print, online, and live events).

Twickenham, London, GB

• Restructured the division’s marketing function as part of Haymarket’s group growth plan to reflect the increasing importance of innovation and digital development across the business - successfully creating a pool of.
• Developed and implemented annual content and promotional plans to meet brand objectives – capitalising on content around the annual awards programmes (What Car?, What Hi-Fi?), unique content (Top 100 players), and.
• Launched What Car?’s first digital only tactical brand awareness campaign pulling together multiple agencies and employing the latest digital marketing tactics (including SEM & social campaigns) to amplify What Car?’s.
• Working closely with the divisional senior leadership team in brand planning processes producing business model canvasses and marketing capability assessments for future products.
• Instrumental in the launch of the Haymarket Marketing Academy – a bespoke learning path comprising of training modules and learning brunches aimed at coaching internal marketing teams.

Twickenham, London, GB

• Developed and implemented strategic marketing plans to support the motoring brands business objectives - driving online traffic and retail conversions
• Continued development of stakeholder and third party relationships to deliver on brand objectives and strategies.
• Appointed creative, PPC, and PR agencies to work across both brands.
• Developed an annual content marketing plan & outreach programmes for the What Car? brand, creating a collaborative approach between editorial and marketing teams.
• Managed the divisions paid search activity - working with our PPC agency to develop, refine and optimise campaigns to support reviews traffic and objectives for meeting online goals.
• Driving data strategies - delivery of data acquisition campaigns to fulfil commercial opportunities and taking a co-ordinated approach to improved email marketing.

Twickenham, London, GB

• Brand evangelist with key responsibility for health of the print brands
• Instrumental in redesign of Autocar – awarded PPA consumer mag of the year 2008
• Ensuring profitability of brand extensions including a sizeable insurance business
• Responsible for identifying and launching a new Green Car of the Year awards scheme, securing sponsorship and project managing end to end
• Working closely with trade marketing team, generating new ideas and implementing promo plans including retail activity
• Responsible for major prestigious industry awards and launch events across brands

Twickenham, London, GB

• Overall responsibility for improving the profitability of the magazines and assisting the publisher on achieving business plan objectives.
• Responsible for £1.5 million revenue across subscriptions and news trade sales - creating plans to grow subscriptions and developing news trade sales
• Managing and marketing conferences – instrumental in the launch of new event
• Successful relaunch of Campaign digital edition
• Reviewing and approval of all promotional material in connection with all 3 brands
• Reviewing and monitoring budgets on brand extensions

London, England, GB

• Management of key accounts - keeping in regular contact with senior executives in advertising agencies and clients – maximising the title’s share of marketing budget
• Supervision over nine advertising staff, working closely with immediate subordinates - ensuring all targets were consistently exceeded
• Providing publisher and accounts departments with accurate weekly and monthly performance forecasts
• Responsible for recruiting, training, motivating and developing staff

London, England, GB

• Day to day running of display sales team
• Responsible for the introduction of sizeable new accounts through solid client and agency contacts – including Sony, Royal Mail and Accenture
• Building and sustaining team morale in a publication which grew sizeably since my appointment
• Instrumental in the launch of a number of new brand extensions – including the launch of the industry’s best read website, a quarterly legal report, a series of roundtables, and a major industry survey

London, England, GB

• Servicing and assisting advertisers in planning targeted campaigns
• Responsible for developing new business - special promotion ideas, and securing sponsorship across a range of products including industry awards
• Launched the industry’s first annual technology supplement and a series of ‘conference dailies’ for distribution at trade shows
• Sold across a portfolio of products including weekly issues, monthly supplements, an annual handbook and an awards event - introducing significant new business

• Managed extensive client base via the telephone & face-to-face
• Introduced significant new business, secured sponsorship both on the page and across supplements

Media Studies Ba (Hons) Upper Second Class

A Level, Media Sudies (C), Law (C), Geography (C)

10 Gsces Grade A-C

Dip Digm, Professional Diploma In Digital Marketing

Lean Awarness