Lead marketing across Haymarket Automotive brands (What Car? & Autocar). I'm responsible for the planning, development and implementation of the division’s marketing strategies - coordinating at strategic and tactical levels with the other functions of the business and directing the efforts of the marketing team who have responsibility for growing audiences and engagement across Haymarket Automotive brands and products - including the recently relaunched What Car? New Car Buying service which connects car buyers to retailers.

P&L responsibility for the Autocar brand (print, online, and live events).

• Restructured the division’s marketing function as part of Haymarket’s group growth plan to reflect the increasing importance of innovation and digital development across the business - successfully creating a pool of marketing talent, breaking down pre-existing silos and creating efficiencies by bringing strategy and execution together across the What Car?, Autocar, What Hi-FI?, Stuff, & FourFourTwo brands.• Developed and implemented annual content and promotional plans to meet brand objectives – capitalising on content around the annual awards programmes (What Car?, What Hi-Fi?), unique content (Top 100 players) , and coverage of global tech shows (CES2014) - working closely with editorial, social, and PR teams to drive both direct response and longer term brand awareness.• Launched What Car?’s first digital only tactical brand awareness campaign pulling together multiple agencies and employing the latest digital marketing tactics (including SEM & social campaigns) to amplify What Car?’s visibility in the market at a fraction of what a traditional media campaign would cost. This includes pre and post awareness and sentiment research, use of new social virality tools, and complete ROI reporting.• Working closely with the divisional senior leadership team in brand planning processes producing business model canvasses and marketing capability assessments for future products.• Instrumental in the launch of the Haymarket Marketing Academy – a bespoke learning path comprising of training modules and learning brunches aimed at coaching internal marketing teams.

• Developed and implemented strategic marketing plans to support the motoring brands business objectives - driving online traffic and retail conversions• Continued development of stakeholder and third party relationships to deliver on brand objectives and strategies.• Appointed creative, PPC, and PR agencies to work across both brands.• Developed an annual content marketing plan & outreach programmes for the What Car? brand, creating a collaborative approach between editorial and marketing teams.• Managed the divisions paid search activity - working with our PPC agency to develop, refine and optimise campaigns to support reviews traffic and objectives for meeting online goals.• Driving data strategies - delivery of data acquisition campaigns to fulfil commercial opportunities and taking a co-ordinated approach to improved email marketing.• Input in the delivery of an annual events programme including overseeing large sponsorship deals in conjunction with our sponsorship agency around the What Car? awards to ensure that strategic objectives are met.• Taking shared responsibility for ensuring brand consistency across all platforms.• Built a network of motoring industry contacts.• Presenting marketing updates at town halls, boardroom meetings, and speaking at international conferences. • Launched The Autocar-Courland Next Generation Award in partnership with Courland Automotive and the Society of Motor Manufacturers and Traders. An award set up to find and nurture bright new talent for the automotive industry. • End-to-end budget management.

• Brand evangelist with key responsibility for health of the print brands• Instrumental in redesign of Autocar – awarded PPA consumer mag of the year 2008• Ensuring profitability of brand extensions including a sizeable insurance business• Responsible for identifying and launching a new Green Car of the Year awards scheme, securing sponsorship and project managing end to end• Working closely with trade marketing team, generating new ideas and implementing promo plans including retail activity• Responsible for major prestigious industry awards and launch events across brands• Supervision of brand presence at events including international motor shows• Working with commercial departments to meet sizeable briefs • Instrumental in business planning and responsible for cost efficiencies & budgeting

• Overall responsibility for improving the profitability of the magazines and assisting the publisher on achieving business plan objectives. • Responsible for £1.5 million revenue across subscriptions and news trade sales - creating plans to grow subscriptions and developing news trade sales • Managing and marketing conferences – instrumental in the launch of new event• Successful relaunch of Campaign digital edition • Reviewing and approval of all promotional material in connection with all 3 brands• Reviewing and monitoring budgets on brand extensions• Involvement in acquisition activity including the smooth integration of Media Week

• Management of key accounts - keeping in regular contact with senior executives in advertising agencies and clients – maximising the title’s share of marketing budget• Supervision over nine advertising staff, working closely with immediate subordinates - ensuring all targets were consistently exceeded • Providing publisher and accounts departments with accurate weekly and monthly performance forecasts• Responsible for recruiting, training, motivating and developing staff

• Day to day running of display sales team • Responsible for the introduction of sizeable new accounts through solid client and agency contacts – including Sony, Royal Mail and Accenture• Building and sustaining team morale in a publication which grew sizeably since my appointment • Instrumental in the launch of a number of new brand extensions – including the launch of the industry’s best read website, a quarterly legal report, a series of roundtables, and a major industry survey

• Servicing and assisting advertisers in planning targeted campaigns • Responsible for developing new business - special promotion ideas, and securing sponsorship across a range of products including industry awards• Launched the industry’s first annual technology supplement and a series of ‘conference dailies’ for distribution at trade shows• Sold across a portfolio of products including weekly issues, monthly supplements, an annual handbook and an awards event - introducing significant new business

• Managed extensive client base via the telephone & face-to-face • Introduced significant new business, secured sponsorship both on the page and across supplements