Darren Reid

Darren Reid Email and Phone Number

Senior Director - Security Business Unit, Asia-Pacific and Japan @ VMware
Melbourne, VIC, AU
Darren Reid's Location
Melbourne, Victoria, Australia, Australia
Darren Reid's Contact Details

Darren Reid work email

Darren Reid personal email

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About Darren Reid

I am an innovative and entrepreneurial executive, with extensive domestic and global experience. From large enterprise organisations, to smaller start-up and scale-up companies, I have delivered growth in areas as diverse as sales, marketing, professional services, product development and operationsMy demonstrated capabilities include:• Delivering above-plan results in sales, marketing and general management roles• Highly developed multi-cultural leadership experience• Experience in ‘managed experimentation’ to create innovative responses to challenges• Leadership of commercial and legal negotiations and contract development• Motivation of diverse teams to achieve or exceed goals• Extensive HR skills• Overall ownership of a global business segment in a publicly listed Fortune 500 corporation• Strong brand development and marketing skills• Excellent financial acumenSpecialties: Client engagement, marketing, digital marketing, social media, event management, event marketing, PR, CRM, Marketo, Microsoft Dynamics, data analysis, data governance, product development, product marketing, partner program, Asia, Pacific and Japan leadership experience, global sales, global program development, international business, channel enablement, professional services, program development and execution, project management, P&L analysis, staff management and negotiations, contract negotiations, cross-geography staff engagement and leadership, cross-cultural client engagement, managed services, hosting, mergers and acquisitions, strategic planning, program management, presentations, interested in new opportunities

Darren Reid's Current Company Details
VMware

Vmware

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Senior Director - Security Business Unit, Asia-Pacific and Japan
Melbourne, VIC, AU
Website:
vmware.com
Employees:
13687
Darren Reid Work Experience Details
  • Vmware
    Senior Director - Security Business Unit, Asia-Pacific And Japan
    Vmware
    Melbourne, Vic, Au
  • Carbon Black
    Senior Director - Carbon Black, Asia-Pacific & Japan
    Carbon Black Apr 2023 - Present
    Palo Alto, California, Us
    I am charged with leading the Go-To-Market activities for Carbon Black in the Asia-Pacific & Japan region. Leading a diverse and highly skilled team of over 60 sales, presales, customer success, marketing and professional services, we have achieved world-beating renewal rates and new sales to customers across the spectrum of government, financial services, manufacturing and utilities.
  • Vmware
    Director - Security Business Unit
    Vmware Dec 2021 - Apr 2023
    Palo Alto, Ca, Us
    Leading the sales organisation for Carbon Black, the world's leading Endpoint Detection & Response (EDR) vendor for Australia & New Zealand.Accountable for all new sales and renewal activities in the customer base.
  • Interactive Pty Ltd
    Director - Marketing & Alliances
    Interactive Pty Ltd Jul 2018 - Jul 2021
    Port Melbourne, Vic, Au
    As the Director of Marketing & Alliances, I am responsible for all go-to-market activities for Interactive.Achievements in this role:• Increased sales accepted leads by over 50% • Revenue increased from $163m in FY17 to projected $233M in FY21• Built a high-performing marketing team including digital, product, line of business, and social media talent• Successfully delivered a new marketing automation platform including CRM and website integration• Designed and executed a completely automated Suspect-Prospect-Lead-Customer flow• Executed an improved customer satisfaction survey leading to improved NPS through closed-loop process• Executing a brand refresh to modernise the company’s branding• Developed and launched Interactive’s Purpose – keep technology human • Developed and executed a complete refresh of the in-market solutions for Cloud business to drive customer satisfaction, improved revenue and margin outcomes • Conceived, designed and delivered participation at CiscoLive (2019 and 2020), Microsoft Inspire (2019), Telstra Vantage (2019 and 2020)• Successfully delivered 12 new products to market in 10 months.• Designed and executed a refresh of office branding in 9 locations in Australia & New Zealand• Led the Interactive response to COVID-19 including development of all internal and external written communications, video communications and liaison with Government agenciesThis includes all our advertising, creative, branding, social media, web and digital, data and governance, product and physical event campaigns.Accountable for PR, marketing, digital, CRM, Marketo marketing automation, product design, partnerships and our associations and alliances with some of the world's largest IT companies such as Microsoft, AWS, Cisco, NetApp, VMWare and others.
  • Interactive Pty Ltd
    Head Of Partnerships & Alliances
    Interactive Pty Ltd Jan 2017 - Jul 2018
    Port Melbourne, Vic, Au
    I am charged with leading the Partnerships and Alliances team at Interactive. In this role I am accountable for adding impetus and momentum to Interactive's already impressive growth rates through the creation and execution of an indirect sales strategy.Combined with the channel development role it is my responsibility to lead our relationships with key industry vendors and develop and strengthen our successes with companies such as Cisco, Microsoft, HP, IBM and Dell to name a few.Achievements in this role:• Grew indirect sales to become 3rd largest revenue ‘customer’• Developed new channel program including Rules of Engagement and Partner Deal Identification process.
  • Stealth Startup
    Operating Executive
    Stealth Startup Jul 2016 - Oct 2016
    I led the program for a new start-up organisation where I was directly accountable for bringing their first offering to market. Being a brand new idea in a crowded market, the choice of client, technology and approach were all critical. I was asked to provide mentoring and support to this start-up as they effected their first “in market” test of their new service.Achievements:• Successful delivery of new service delivery model• Creation of key IP needed for immediate and on-going delivery• Design of contracts including employment, client and IP release• Concluded initial release with client commitment to Release 2 achieving a total investment of over $2 million.• Continued mentoring of the Executive teamThe organisation will now continue to build upon the initial proof of value program I delivered and will extend its capabilities into other products and clients.
  • Ca Technologies
    Senior Vice President, Partners & Alliances - Asia Pacific & Japan
    Ca Technologies Apr 2014 - Jul 2016
    San Jose, California, Us
    I led the indirect sales portfolio for Asia-Pacific and Japan which is a key route to market for CA Technologies and one of the three identified routes the company is focused on.Leading the Partner and Alliances group in the region, I held accountability for the training, certification, enablement, sales engagement and program delivery for CA Technologies and its chosen partner and alliance organisations.During the fiscal year to March 2016, our Indirect business achieved the following results:• Delivered 42% Indirect Sales growth• Increased average deal size through the channel by 34%• Exceeded “New Logo” targets by 150%
  • Ca Technologies
    Senior Vice President - Services - Asia-Pacific, Japan & Global Delivery
    Ca Technologies Apr 2012 - Mar 2014
    San Jose, California, Us
    I was directly responsible for our Field Services sales and delivery teams in Asia, the Pacific and Japan. In addition, I held the leadership role for our off-shore and near-shore delivery capabilities in our Global Delivery organisation. Our GD team also provides Managed Services and Hosting for clients around the world from locations in Asia, Europe and the United StatesThis role included full P&L accountability along with stewardship of our sales and marketing efforts throughout the world.
  • Ca Technologies
    Vice President - Services - Growth & Emerging Markets
    Ca Technologies Jul 2010 - Apr 2012
    San Jose, California, Us
    I ran CA Technology's Professional Services Organization for Growth & Emerging Markets. Our GEM region incorporates Latin America, Eastern Europe, the Middle East and Africa, Asia-Pacific and Japan.In this role, I was accountable for the performance of all services activities in these markets. Our activities included the sales, delivery, customer success and partner engagement functions across a wide variety of geographies and cultures
  • Ca Technologies
    Vice President Services, Asia-Pacific & Japan
    Ca Technologies Feb 2009 - Jul 2010
    San Jose, California, Us
    Asia-Pacific & Japan Services Vice President
  • Ibm Australia Limited
    Regional Services Executive
    Ibm Australia Limited Oct 2006 - Feb 2009
    Armonk, New York, Ny, Us
    As the Regional Services Executive for IBM Software Group, I am responsible for a business that is directly tasked with providing niche technical skills in IBM's Software Products. Our focus is on the latest releases of the technology and driving skills into the marketplace to ensure our clients are able to deploy IBM's software technologies in a structured and timely manner.The business is over 140 staff in Australia and New Zealand with a market penetration of approximately US$40Million
  • Ibm Rational
    Regional Services Manager
    Ibm Rational Jan 2005 - Jan 2006
    Armonk, New York, Ny, Us

Darren Reid Skills

Professional Services Cloud Computing Strategy Enterprise Software Leadership It Strategy It Service Management Saas Solution Selling Program Management Pre Sales Management Managed Services Business Alliances Data Center Project Portfolio Management Solution Architecture Business Intelligence It Management Project Management Go To Market Strategy Integration Sales Enablement Enterprise Architecture Service Delivery Outsourcing Strategic Partnerships Service Management Partner Management Customer Engagement Contract Negotiation Crm Virtualization Channel Partners Software Industry Demand Generation Executive Management Product Management Vendor Management Consulting Selling Business Process Business Transformation Itil It Outsourcing It Operations Mergers And Acquisitions Security Storage P&l Analysis

Darren Reid Education Details

  • Western Sydney University
    Western Sydney University
    Electrical Engineering
  • Turramurra High School
    Turramurra High School

Frequently Asked Questions about Darren Reid

What company does Darren Reid work for?

Darren Reid works for Vmware

What is Darren Reid's role at the current company?

Darren Reid's current role is Senior Director - Security Business Unit, Asia-Pacific and Japan.

What is Darren Reid's email address?

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What is Darren Reid's direct phone number?

Darren Reid's direct phone number is +6113006*****

What schools did Darren Reid attend?

Darren Reid attended Western Sydney University, Turramurra High School.

What are some of Darren Reid's interests?

Darren Reid has interest in Science And Technology, Children.

What skills is Darren Reid known for?

Darren Reid has skills like Professional Services, Cloud Computing, Strategy, Enterprise Software, Leadership, It Strategy, It Service Management, Saas, Solution Selling, Program Management, Pre Sales, Management.

Who are Darren Reid's colleagues?

Darren Reid's colleagues are Sushma Rai, Neil Sarkar, Ivan Kolev, Kip Gentry, Eugenio Fuller, Garret Steele, Akshay Sharma.

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