Darren Rusli Email & Phone Number

Singapore

• Established product vision & strategy for the Postgraduate Business Education vertical
• Proposed a new GMAT program structure that drove client satisfaction up and reduced costs
• Worked with CEO to build strong synergies between academic and admissions advisory services, leading to 3x revenue growth since 2018 in a flat market
• Collaborated with Product team to develop a proprietary client management platform – enhanced customer success rate (+35% client satisfaction score)
• Unlocked new B2B revenue streams by securing and closing large partnerships (INSEAD, ESSEC, IESE, HEC, CUHK)
• Led weekly sales event with highest conversion rate through targeted marketing and partnership

Singapore

• Consistently exceeded annual revenue targets ($1M+ achievement and top biller for five consecutive years), adapting sales processes for 20+ products into multiple customer segments.
• Designed cross-selling process and customer pitches to provide a more holistic customer acquisition approach, multiplying our revenue streams
• Drive development of proprietary client management platform and major digital transformation
• Streamlined sales training materials including latest sales practices – e.g., promote the usage of instant messaging platforms like WhatsApp to optimize sales process and operational efficiency
• Collaborated with HR head to prepare training materials for sales and operations teams to ensure best practices

Singapore

• Responsible for advising, onboarding, and full process of sales across 10+ course products
• Achieved team sales target with increase 75% increase of clients over 2 years
• Monitoring and quality assurance of client scheduling and student resource allocation
• Optimized ROI on marketing spend through revamp of digital ad campaigns
• Proposed digitization of client management process and drove migration to web-based CRM solution

Van Nuys, California

• Streamlined process of airing ads across multiple client groups (TV stations, product vendors, and ad campaign producers)
• Coordinated communications across departments to process incoming and outgoing instructions
• Organization of client portfolios, utilizing company’s internal Traffic computing program.
• Conducted QA test calls to ensure activity at point of contact and validity of product information.

Bachelor Of Arts, Political Science

Education record