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With 20 years of experience as my career has progressed into an Executive Creative Director, I have been integral to developing strategic marketing initiatives that have resulted in high-percentage revenue increases. With extensive content strategy experience, it has been my passion to consistently enhance branding through creative storytelling and innovation. Through research & data analysis, I have also been able to take a project management approach to influence growth organization wide.As a leader, I have managed teams and focused on creative infrastructure through a mentorship approach. I am consistently leading relationship building efforts to strengthen the organization from a talent development and executive leadership outlook.Some of my key achievements include:✅Established the foundational workflow and built out each essential process and business practices from scratch, improving team workflows and increasing creative output by 26%✅Strategically built employee relationships through personalized mentorship, talent development, and creative direction to elevate the expectations for creative excellence, resulting in a 125% increase in award-winning projects✅Managed 55 people through the growth of the organization with a $14M budget for all recovering costs, developing a world-class video studio to support the marketing, sales, and branding efforts, resulting in achieving 23 Telly awards for video production✅Competed against some of the top agencies in the world with overall revenue growth of 213%✅Rebuilt and rebranded the creative source team and department into Coca-Cola Studios by creating and implementing a 3-year and a 5-year strategic growth plan, growing, and managing the team from 12 to 45 associates in 4 yearsI am interested in connecting with other like-minded professionals in my field. Feel free to contact me through this profile if you wish to connect.
Digital Creative Labs
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Digital Creative LabsMiami, Fl, Us
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Brand And Creative StrategistDigital Creative Labs Jul 2018 - Present
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Director, Brand StorytellingSparxoo May 2018 - Jun 2020• Rebuilt the team to elevate the creative infrastructure and develop a more strategic agency by focusing on talent development with existing employees, improving the reputation, and managing upwards of 12 team members• Direct the branding process and strategy by developing and implementing workshops, messaging, visuals, and consumer interaction for 20+ consumer brands, establishing the foundation for brand success• Supported business development by creating 50% of the presentations, leading the creative strategy and planning, influencing the procurement of a 75% win-rate for RFPs in the agency in 2019• Established the foundational workflow and built out each essential process and business practices from scratch, improving team workflows and increasing creative output by 26%• Strategically built employee relationships through personalized mentorship, talent development, and creative direction to elevate the expectations for creative excellence, resulting in a 125% increase in award-winning projects, including local ADDY and national Telly awards• Led the Storytelling Center of Excellence, directing on the importance of creative strategy and process to effectively provide services for interaction, branding, design, content, copywriting, and video production, repositioning the agency from task-focused to strategic partner for existing and new clients
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Director, Coca-Cola StudiosThe Coca-Cola Company Jun 2016 - Jan 2018Atlanta, Ga, Us• Managed 55 people through the growth of the organization with a $14M budget for all recovering costs, developing a world-class video studio to support the marketing, sales, and branding efforts, resulting in achieving 23 Telly awards for video production• Competed against some of the top agencies in the world, consistently increasing internal revenue by 24% annually with overall revenue growth of 213% from 2012 through 2016• Redesigned the creative studio space into an interactive lab and video production area by consulting with and directing architects and builders, ensuring for cutting-edge video production facilities, leading to the development of an award-winning studio• Led the business models and in-house services for Coca-Cola Studios, including graphic design, presentation creation, web design, mobile, custom interactive, and content development, strategic surveys, video production, meeting and event coordination, and creative project management, increasing the overall project volume by 86% and the average project size by 181%• Create and facilitate personalized skills-specific training plans, coaching and training 55 direct reports with 40+ hours of professional development annually -
Manager, Creative Strategy And Execution. Coca-Cola StudiosThe Coca-Cola Company Apr 2011 - Jun 2016Atlanta, Ga, Us• Rebranded the creative source team and department into Coca Cola Studios by creating and implementing a 3-year and a 5-year strategic growth plan, redefining and integrating new roles and disciplines to increase functionality and productivity, growing and managing the team from 12 to 45 associates in 4 years• Managed a $900K budget to architect and launch a new video production business model and state-of-the-art facility, exceeding the 1st year revenue goal by 49%• Hired, coached, and developed new skill sets, including copywriting, content development, mobile development, virtual and augmented reality, and voice design, attaining the new quality business standards within the 3-year and 5-year plans• Cultivated client relationships, increasing client satisfaction ratings by 35% in the 1st year with a sustained level of satisfaction ratings between 81-86%
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Sr. Manager, Interactive Content And BlogThe Home Depot Dec 2009 - Apr 2011Atlanta, Georgia, Us• Built and led a content team of 11 developers to manage and create content as the editor-in-chief by implementing the 1st corporate interactive social media strategy through how-to blogging and videos for the homedepot.com eCommerce website, effectively and efficiently delivering information to consumers and developing new revenue streams• Managed, developed, and delivered 2.2K+ simple and complex projects within the first 14 months, exceeding execution expectations• Coordinated and created editorial calendars, organizing various types of content, effectively managing the delivery for daily and weekly promotional launches• Consistently collaborated with merchants, vendors, and internal clients to create pertinent interactive content for customers, increasing customer satisfaction -
PhotographerDarren Ryan Photography 2000 - Jan 2011Architectural and fine art photography.
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Head Of Marketing And Creative DirectorBenevolink Jan 2006 - Nov 2009Atlanta, Ga, Us• Led a creative team of designers, artists, copywriters, contractors, and marketing specialists to design and deliver marketing concepts for product development, consumer services, corporate strategy, business development, and nonprofit sales strategy, contributing to establishing the groundwork for a start-up business• Designed and coordinated a scalable market launch program, leading to acquisition rates of 15%+ from consumers and 60% of the nonprofits in the 1st market launch• Created and executed various programs for 100s of retail and service partners, generating $25M+ in annual sales transactions and $1M+ in annual charitable donations• Architected scalable and customizable marketing solutions and tools, educating on marketing strategy and donation channel development, utilizing the Benevolink platform, influencing training for 1.2M+ nonprofits• Integral to the growth of the business by initiating, implementing, and coaching the company through significant core product enhancements, including corporate rebrand, the marketplace concept, product re-launch, and new technologies programming, positioning the company as a leader in the charitable marketing coalitions industry -
Interactive Creative DirectorBenevolink Jan 2003 - Jan 2006Atlanta, Ga, Us
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Interactive Design Manager (Creative Director)Cox Interactive Media 2001 - 2003UsManaged and directed a staff of designers, artists, copywriters and technical staff (locally and remotely), and the work of freelance designers and artists. Set the artistic direction and directed the creative staff in development and implementation of design concepts.• Managed the design team of 13 design, technology and messaging professionals, which was largely responsible for generating increased revenue for CIM. • Managed and directed the creative process for an average of 540 pieces of creative per month resulting in hundreds of satisfied national clients and increased revenue.• Developed style guides, training manuals and other forms of creative communication for various clients and projects resulting in the efficient and consistent production and communication of many campaigns and large-scale projects.• Designed several large-scale creative programs for top-level clients including Federated Department Stores, Lowe’s Home Improvement, AutoNation.com, Pike Family Nurseries and Daimler-Chrysler increasing revenue and raising the profile of CIM’s ad products.
Darren Ryan Skills
Darren Ryan Education Details
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Westmoreland CollegeDesign
Frequently Asked Questions about Darren Ryan
What company does Darren Ryan work for?
Darren Ryan works for Digital Creative Labs
What is Darren Ryan's role at the current company?
Darren Ryan's current role is Award-Winning Executive Creative Director Focused on Digital Marketing and Creative Strategy to Drive Exceptional Creative and Brand Success.
What is Darren Ryan's email address?
Darren Ryan's email address is dr****@****yan.com
What is Darren Ryan's direct phone number?
Darren Ryan's direct phone number is +140431*****
What schools did Darren Ryan attend?
Darren Ryan attended Westmoreland College.
What are some of Darren Ryan's interests?
Darren Ryan has interest in Civil Rights And Social Action, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is Darren Ryan known for?
Darren Ryan has skills like Integrated Marketing, Brand Development, Creative Direction, Advertising, Online Marketing, Leadership, Management, Strategy, Digital Strategy, E Commerce, Social Media, Strategic Planning.
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