Darren Sinden

Darren Sinden Email and Phone Number

Technology Consultant - MBA Class of 24 @ Wavenet
Shoreham-by-Sea, GB
Darren Sinden's Location
Shoreham-By-Sea, England, United Kingdom, United Kingdom
Darren Sinden's Contact Details

Darren Sinden personal email

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About Darren Sinden

I work with organisations of all sizes from SMB through to Global Enterprises helping transform their organisation with the adoption of technology and applying relevant use cases for digital transformation. Experienced in talking across the business from various lines of business about how they can use or could use technology to talking with the board.With over 20 years working within the IT Channel. having worked within distribution, Resellers, SI's and end users learning to operate at various levels across management, consulting, enterprise architecture, sales, sales leadership, sales mentoring, marketing and operations. Centered on core values and providing opportunities for growth for the businesses and people I work with.My personality profile says:• A confident, driving individual who reacts quickly to change.• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.• A fast learner who is a practical problem solver.• A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.

Darren Sinden's Current Company Details
Wavenet

Wavenet

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Technology Consultant - MBA Class of 24
Shoreham-by-Sea, GB
Website:
wavenetuk.com
Employees:
1205
Darren Sinden Work Experience Details
  • Wavenet
    Wavenet
    Shoreham-By-Sea, Gb
  • Wavenet
    Product Lead - Cisco Powered Sase Portfolio
    Wavenet Apr 2024 - Present
    Solihull, West Midlands, Gb
    Responsible for:Managing the full product life cycle of the existing portfolio and new product launches for the managed services portfolioCollaborate with Tower Heads, Sales, Vendors, Design, Engineering and Marketing to develop and execute Product strategies which meet customer needs and achieve business objectives.Creating a products & services portfolio brining SASE to life focused on real business outcomesEnablement across the business to ensure the offering is "easy to buy" and "easy to sell" across all relevant Business Units
  • Multi Agencies
    Tv & Film Supporting Artist - Side-Line Hobby Project
    Multi Agencies Oct 2019 - Present
    A fun side hustle, having wanted to find a way to help with stage fright as well as build confidence in front of the camera assist with public speaking I've had the fantastic experience to be able to perform with many TV and film crews over the last 5 years being visible in many known and some unknown TV series and films globally.From Star Wars "Andor", into House of Dragon Season 2, being a body double in ITV Grace, a day onsite with Eastenders through to Downton Abbey and Disenchanted and Netflix award winners The Crown and Queen Charlotte.A life experience Ill never forget and hopefully always be able to continue.
  • V&S Ltd - Emerald Quay Property Estate
    Ned - Advisor To Board - Voluntary
    V&S Ltd - Emerald Quay Property Estate May 2024 - Jul 2024
    Role: Non-Executive Director (NED) – Estate Management BoardProvide independent oversight, strategic guidance, and constructive challenge to the board to ensure effective, ethical operations and stakeholder value for a million-pound local community estate.Key Responsibilities:Strategic Oversight and Guidance:Contribute to the development and refinement of strategic plans.Provide insights on industry trends, risks, and opportunities.Raising capital for community projects.Risk Management:Provide an independent perspective on potential risks.Freeholder and Leaseholder Engagement:Represent the interests of shareholders and other key stakeholders.Foster relationships with tenants, owners, and the board.Performance and Accountability:Evaluate the performance of the executive team.Advisory Role: Serve as a sounding board for the executive team. Provide mentorship and support to senior management.Committee Involvement:Participate in relevant board committees such as Audit, Risk, and Nomination Committees.Essential Skills and Attributes:Industry Knowledge: Understand the estate management sector and technology requirements.Strategic Thinking: Ability to think strategically and contribute to long-term planning.Risk Awareness: Expertise in identifying and managing risks.Communication: Excellent communication and interpersonal skills.Commitment:Attend regular board meetings, typically quarterly.Participate in committee meetings as required.
  • Daisy Corporate Services
    Senior Vendor Manager
    Daisy Corporate Services Oct 2023 - Jul 2024
    Old Trafford, Manchester, Gb
    Senior Vendor Relationship Manager working with key strategic relationships for Daisy Corporate Services, to help nurture and grow the key partnerships, whilst helping to improve profitability and market share, along with supporting the sales team expand their reach into their client-base and supporting the clients achieve their desired outcomes alongside our CX practice.
  • Self-Employed
    Career Break
    Self-Employed Jul 2023 - Oct 2023
    Time out during summer to reset and refresh ready for the next role starting in for Q4
  • Onnec
    Head Of Alliances (Global Vendor Manager)
    Onnec Jul 2021 - Jul 2023
    London, England, Gb
    Part of the management team responsible for the global growth of the business, as the Head of Vendor Alliances focused on the key strategic vendors, partners and distributors for UK, Europe and Globally.The role included the following duties,• Global Supplier & Vendor Management – UK / EMEA / USA• Rebate Acceleration - 200% achieved growth all vendors & supply chain• International Business Management - Driving growth and strategy plan across key vendor relationships managing certifications and compliance.• Mentoring & Leadership - Successfully managed a new graduate recruitment program with investment secured from key vendor.• Strategic Vendor Management – Managing the Cisco relationship overseeing a 3 times growth YOY.• Supply Chain Excellence - New growth markets in German territory.• Vendor Programme Management - Managed the entire application for vendor certification with HPe Aruba relationship in the UK.• Programme Management - Planned and articulated new accreditations for the top 6 vendors.• Business Management - Organising Quarterly Business Reviews & End of Year reviews with key stakeholders and contributors as the host.Reason to leave – Redundancy from Onnec Group as they re built business to a de-centralised model stripping role across all regions and continuing the strategic work I had implemented.
  • Onnec
    Presales Solutions Consultant
    Onnec Aug 2020 - Mar 2022
    London, England, Gb
    Solution Architect providing pre-sales, design knowledge for Onnec Group clients as part of their portfolio around smart "intelligent" infrastructure. Focused on the ICT vendors so helping with deal design commercials and ensuring that deals were correct and converted by the team and ready to pass back to sales ready bid.
  • Adoptt
    Online Coach - Collaboration Lead Teacher
    Adoptt Apr 2020 - Jul 2020
    London, Gb
    To provide ad-hoc online coaching to users within organisations needing user training for collaboration software platforms for today's business needs.• Online Trainer - Provided One to Many coaching for using WebEx Teams, WebEx Meetings and Microsoft Teams. The audience was End-Users providing “how to use“1-hour sessions enabling familiarity of the platform during the pandemic as an adoption coach using bespoke templated presentations.• Global Timeframes – Provision of global coaching services to allow different territories to get local time support in USA/Canada and Asia working to their time zones.• Top-rated feedback - Constantly scoring high feedback for ease of understanding and ability to ensure knowledge transfer successful.
  • Ultima Business Solutions
    Customer Success Team Lead & Overlay Solutions Specialist
    Ultima Business Solutions Nov 2018 - Jul 2020
    Reading, Berkshire, Gb
    Solutions Specialist and Customer Success team lead providing technical, commercial and CX knowledge for Networking, Security and SD-WAN across the entire Ultima sales-force. I help the sales teams to nurture and qualify their opportunities by providing outcome based selling techniques with Ultima's clients are trying to achieve with their own digital transformation strategies.My role covers the following:• Key Contributor & Team Management - Led the new CX team for Ultima as the head of the Business Unit to achieve CX Specialisation Certification.• Overlay Sales Management - Provided initial qualification and pre-sales assistance across the entire salesforce, working as the solution specialist for Networking, Wireless, Security and Collaboration Projects.• Mentoring and Presenting - Provided Sales Awareness Training to all sales across business.• Vendor Management - Responible for all Cisco Partner Programs such as GPN (Global Partner Network) and MIP (Migration Incentive Program) • Programme Management - Ran the Customer Success Program as part of the Lifecycle Adoption Program driving client engagements across DNA, Security and Collaboration portfolio.Instrumental towards Ultima achieving Techdata‘s Cisco ACES Services Partner of the Year award. Pivotal in closing Ultima’s 1st Smartnet TotalCare Support Contract with a Global Payments Provider – Value £450,000 for a 3 year co-terminated contract managing customers, cisco and Ultima’s expectations for the project.Furloughed from April 2020 Made Redundant July 2020
  • Avsnet
    Overlay Solutions Specialist / Sales
    Avsnet Jun 2017 - Oct 2018
    Birmingham, Gb
    • Solution Specialist Sales - Built and grew the Cisco UC and Network Infrastucture overlay sales South East patch• Managed Services for AV/VC Meeting Room Solutions – Managed the contracts across a base of corporate clients both existing and new logo business into Retail, Defense, Manufacturing, Professional Services and Media.• Project based Pipeline - supplying solutions using leading vendors and SaaS platforms including Cisco, Meraki, WebEx Teams, Broadsoft, SIPSynergy, Bluejeans, Starleaf, Crestron, Polycom, ViewSonic, NEC and Samsung on projects ranging from Network, Wireless, Security, UC and Collaboration. • Hunted New Logo Business - Developed and managed long-term relationships with accounts. Also building trusted relationships with vendors to help nurture leads into opportunities and pipeline.• Managed Marketing Campaigns – Utilised marketing and vendors knowledge to execute various marketing campaigns to define a steady stream of leads to qualify via telephone and face to face qualification meetings.• Assumed role as Technical Sales Specialist – Meeting clients with junior sales teams to help them identify, qualify and discover opportunities within their account base, based on a commission split of closed business.Reason to leave – Left prior to company acquisition to seek new customer success work as a freelance consultant for start-up organisations contracted across 2 Cisco CX providers before joining Ultima as Overlay Sales and setting up their CX practice.Projects ranging from Network, Wireless, Security, UC and Collaboration, Meeting room solutions, maintenance and managed services.
  • Insight
    Client Director/ Team Manager - Corporate South
    Insight Aug 2014 - Jun 2017
    Chandler, Arizona, Us
    • Team leadership - Oversaw and mentored a team of 4 internal account managers, working in partnership to discover new opportunities within existing account base and pursuing new project based service rich opportunities.• Client Director leadership – As the external senior member of the team Id cover client visits for New Business Opportunities and provide Insight overviews and presentations.• Collaboration with vendor stakeholders – Aligning with vendor sales representatives to assist in the relationship between custmer partner and vendor to get best position as chosen provider.• Coaching and mentoring – Based on previous experience and knowledge I provided positive leadership to an under achieving junior sales team to increase their level of knowledge and ability in order to deliver against their targets raising from an average of 65% to 105% thereby delivering against overal collective team target. Key Achievements• Conversion from run rate sales to project based business - The impact of this was average split of 70% run-rate to around 30% solution selling with a healthy pipeline. Previously near zero project pipeline and less service business.• Year end 2015 for team Pod – 95% achieved against our team target (£800K GP).• Year end 2016 for team Pod – 110% achieved against target (£900K GP).• Delivered Q1 ’17 and Q2 ’17 on target.Reason to leave – Headcount reduction across team, so resigned with new role before forced redundancy could take effect.
  • Norisco Ltd
    Senior Account Director
    Norisco Ltd Jul 2011 - Aug 2014
    • New Business Sales - Recruited to expand the business in the London area, increased Norisco’s visibility within Cisco and built a solid new business division focused on Virtualisation and Storage solutions.• Account growth – With a handful of clients grew wallet share from single to double digit growth to becoming preferred partner for ongoing business year on year.• CxO Engagement – Providing knowledge and ability to sell to various lines of business and to board level using finance and other knowldge to earn trust at board level.• Vendor Strategy - Accountable for onboarding leading edge vendors to enable expansion to existing portfolio.• Marketing Management - Instigated various marketing and sales initiatives to help build a pipeline and increase revenue and profitability from business areas where Norisco would normally look to no bid for business.• Account Management - Oversaw day to day account management of existing clients and contacts.• Webinar Presenting - Facilitated and presented on many webinars with vendors in the virtualisation space.• Vendor Management - Supervised opportunity registrations and vendor program management.• Contract Management - Administered Pre and Post Sales Support for Cisco maintenance contract administration.Key Achievements• High Flyers Promotion winner in 2013 for achieving 151% of sales target for Norisco for selling Cisco Maintenance.• First and only ever Norisco seller to achieve £50k GP in a single month.• Established a client book valued at £2,000,000 per annum at £500K GP (This was approx. 35% of company revenues).• Lead Maintenance Sales Manager for Norisco having raised Norisco’s attach rate from 0.5 to 83% in 9 months.• Took 5 accounts and grew wallet share by 150% from small runrate accounts to recurring business and owning the clients preferred supplier status
  • Itopia Group (Uk) Limited
    Business Manager - Itopia Networks
    Itopia Group (Uk) Limited Jul 2009 - Sep 2011
    • Business Management - Built up and ran the Networking division of a small start up consultancy.• Supply Chain Management - Set up all supplier channels, maintained vendor’s relationship website and oversaw all marketing for business.• Sales Account Management - As 1st official seller for start-up I was responsible for driving forward business and developing new business accounts building a book from various go to market strategies.• Managed Support Services – I managed all client & ITopia maintenance support contracts and administration of Cisco contracts and renewals.• Vendor Management - Product and sales management including vendor price support requests and Promotions.• Overlay Sales Manager - Facilitated onsite meetings for internal reps covering networking and communication opportunities.• Marketing Lead - Coordinated Cisco campaigns and marketing initiatives as a small start up.• Sales Account Management - Managed existing accounts and prospecting for new clients using Cisco/VMware/NetApp solution set.• Net New Logo Hunter - Nurtured and managed 40% of the top accounts which about 60% of the company’s revenue and gross profit.Key Achievements• Program Management - Implemented a program to achieve Cisco Premier Status and Specialist Smartcare Partner.• Successful Sales Achiever - Consistently over achieved on sales target 2009-2010 target £100k achieved £125k.• Salesperson of the Year - Awarded joint top sales person in 2011
  • Cisilion
    Business Development Manager - South East
    Cisilion Jun 2008 - Jul 2009
    London, Gb
    • Sales Manager - Re-hired by new Managing Director as Internal Sales Manager overseeing a total of 10 staff.• Management duties - Staff recruitment, quarterly appraisals and removal of dis-functional sales staff.• Ran Daily Sales forecasts - Producing daily forecasting figures following up on deals for the day. • Sales Meeting Presenting - Facilitated and presenting monthly at company sales meetings with team number's and stats.• Sales mentoring – Nurtured junior sellers by helping them close deals with clients against their target and team target.• Sales Training and Development - Delivered sales and product training for internal account managers to help in their achieving their certified vendor qualifications and therfore knowledge. (Old Cisco CSE) • Daily Productivity Influence - Facilitated proactive attitude by arranging daily promotions and incentives along with focused call out days for vendors or technology specific days. Key Achievements• Grew the Internal sales team number away from product run rate into a more defined project and opportunity based pipeline, which in turn nurtured many accounts to be handed to the High Touch Account Managers.• Presidents club - Awarded 1 of 12 spaces selected by Cisco/IronPort as one of their top performing sales staff across the whole of the UK. Across all Cisco IronPort resellers. • Measured over a 3 month duration for closing 2 deals in 1 week making excess of £40,000 GP.
  • Cae Technology Services
    Office Manager - Client Director
    Cae Technology Services Jun 2007 - Mar 2008
    Hemel Hempstead, Hertfordshire, Gb
    • Headhunted to build a team in the South East and establish new office and recruit a team with a large salary increaseand new management career opportunities.• Sales Team Manager – Ran the team, hiring, forecasting and presenting at company meetings for team. Key Achievements• Awarded Salesman of the Month after only 4 months of employment with 45% of accounts converted in first 3 months with £65,000 GP closed.
  • Cisilion Ltd
    Senior Account Manager / Product Manager
    Cisilion Ltd Feb 2002 - Jun 2007
    London, Gb
    • Organic growth within employment - Worked in various roles within company starting as an Internal Account Manager and working way up to Internal Products and Sales Team Lead, Senior Client Director.• Team Leadership - Oversaw and trained 4 internal telesales staff to become a target hitting team of £65,000 GP per month. • Hunter Mentality - Attained new run-rate accounts in commercial, government and education sector. • Managed Service Sales – Constantly closing Managed Serviecs Account for Managed Security, Collaboration, Wifi and Managed office solutions.Key Achievements• Awarded Employee of the month two months running.• Consistently achieving or overachieving monthly, quarterly and annual targets (from £5,000 to £60,000 GP Per Month).• Sales Hall of Fame - Recognised for building and maintaining a majority of Cisilion’s original top 20 accounts during the decade of 2000-2010.
  • Ge
    Head Of Vendor Relationships & Sales Account Manager
    Ge 1999 - 2002
    Boston, Ma, Us
    • Vendor Manager for All Area Networking Division of GE Capital ITS• Business Management – Sat on the Team leadership board for achieivng Cisco accreditation in the UK• Operational Excellence - Helped to grow the Cisco number across the business driving the programs and quotes for the business along with ensuring operational excellence for the bid team.
  • Persona / Ilion / Landis
    Vendor Manager - Cisco Focused
    Persona / Ilion / Landis Nov 1995 - Jul 1999
    • Sales roles within distributor's for networking primarily Cisco approved distributor's• Always hitting targets or over achieving targets to be rewarded with sales incentive trips 3 years running.Key AchievementsPresidents club – Taken skiing with the company sales leaders after only 4 months in roleEarly Promotion – Within only 5 months in role I was promoted to Major Accounts team to manage some of the largest spending reseller accounts.Further Promotion - After 1 year managing Major Accounts then again promoted to Sales Specialist Desk covering Cisco Products team as vendor funded overlay sales.Head hunted by Landis as key contributor to help drive Cisco distribution business in UK (Landis then acquired iLion Group)
  • British Telecom
    Apprentice Engineer
    British Telecom Sep 1988 - Mar 1990
    London, Gb
    Apprentice engineer based at Crawley Exchange at the time when the old strowger exchange was being replaced by the then system Y exchanges which then changed to System X digital exchange which we all now use until the next replacement system comes into play which is Cisco network based I assume the 21CN

Darren Sinden Skills

Cisco Technologies Networking Channel Partners Saas Vmware Salesforce.com Netapp Business Development Account Management Cisco Security Wireless Networking Solution Selling Key Account Development Security Webex Content Filtering Netapp Accredited Sales Professional Cisco Sales Expert Cisco Technology Migration Expert Consulting Wireless Network Design Smartnet Smartcare Cisco Sales Customer Success Manager Cisco Meraki Rfp Qualifying Prospects Presentation Skills Customer Experience Customer Engagement Pre Sales Sales Effectiveness Sales Enablement Sales Performance Team Leadership Sales Engineering Technology Solutions Channel Sales Outcome Focused Customer Experience Analysis Customer Experience Management Technology Adoption Renewal Retention Renewals Hunting New Business Development Business Strategy

Darren Sinden Education Details

  • University Of East London
    University Of East London
    Information Technology
  • Ducere Global Business School
    Ducere Global Business School
    General
  • Crawley College
    Crawley College
    Electrical And Electronics Engineering
  • Crawley College
    Crawley College
    Electrical And Electronics Engineering
  • Crawley College
    Crawley College
    Electrical And Electronics Engineering
  • Thomas Bennett Community College
    Thomas Bennett Community College

Frequently Asked Questions about Darren Sinden

What company does Darren Sinden work for?

Darren Sinden works for Wavenet

What is Darren Sinden's role at the current company?

Darren Sinden's current role is Technology Consultant - MBA Class of 24.

What is Darren Sinden's email address?

Darren Sinden's email address is da****@****ail.com

What is Darren Sinden's direct phone number?

Darren Sinden's direct phone number is +44 845 872*****

What schools did Darren Sinden attend?

Darren Sinden attended University Of East London, Ducere Global Business School, Crawley College, Crawley College, Crawley College, Thomas Bennett Community College.

What skills is Darren Sinden known for?

Darren Sinden has skills like Cisco Technologies, Networking, Channel Partners, Saas, Vmware, Salesforce.com, Netapp, Business Development, Account Management, Cisco Security, Wireless Networking, Solution Selling.

Who are Darren Sinden's colleagues?

Darren Sinden's colleagues are Rob Wilcox, Ben Myall, Ewan Blount, Michael Humphreys, Carla Perry, Jack Kiff, Lee Dixon.

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