Darren Spicer Email & Phone Number

Greater Los Angeles Area

Digital Media Company - Growth Strategy Demand Landscape• Led quantitative segmentation of digital media consumers for one of the largest media companies in the world. Performed detailed qualitative and data-driven analysis to better understand the drivers of platform and content preferences across different consumer cohorts in quickly changing digital news space, and presented 3 year growth strategy plan to senior leadershipRetail - Growth Strategy• Drove +5% sales lift for the grocery business of a $30+B retailer with insight-driven analytics. Built quantitative big data models to optimize pricing, promotion, assortment, and asset allocation to consumer demand across 100+ product classes

Greater Chicago Area

Retail Athletic Apparel Company - Growth Strategy• Built a comprehensive growth strategy for former market leader in athletic apparel. Uncovered new opportunities in B2C by using qualitative and quantitative primary research studies to identify target segments, optimize brand alignment, and prioritize growth opportunities by shifting away from shrinking core marketFortune 1000 Consumer Goods Company - Innovation Strategy• Created 3-5 year product & platform innovation strategy for market leader in vitamins, minerals, and herbal supplements. Developed scoring method with over 10 market and strategic attractiveness variables to identify adjacent categories in which vitamin mfr had a "right to win" with consumers and where the mfr had relevant capabilities to meet consumer demand

Greater Chicago Area

Fortune 500 Consumer Goods Company - Growth Stratgy• Created detailed survey metrics and analysis work plan to help leading CPG company better understand the drivers of demand across different consumer cohorts in the $400 million beverage mix category• Led the quantitative benchmarking analysis of brand performance against category peers and presented findings to the Director of Consumer Insights

Newport Beach, Ca

Slammers FC is one of the top youth soccer clubs in the nation with over 30 teams from age U-8 to U-18. I worked with multiple teams at the youth club comprised of over 500 players, focusing on individual skills as well as team dynamics and tactics. I also developed different training sessions to meet the needs of each team. In my role as camp coordinator I organized and evaluated coaches and players in multiple youth camps throughout the year.

Los Angeles, Ca

Assisted in asset management for a $1.2 billion multifamily, office, and industrial real estate portfolio while interfacing with upper-level executives.Conducted cost/benefit analysis to determine optimal insurance program for a $370 million multifamily portfolio, resulting in insurance cost savings from the existing policy of $1.2 million without compromising coverage.Developed pro forma financial models for cash flow, acquisition and disposition analysis.

Rochester, New York Area

At the Rochester Rhinos professional soccer team I had multiple responsibilities including mentor to young players, team translator, conduit between players and coaches, volunteer, community service organizer, and on field team leader.As one of five veteran players I helped lead our young team to a regular season USL championship in 2010.

Charleston, South Carolina Area

I was an outside midfielder, forward, team translator, and also responsible for organizing visits to MUSC children's hospital and for running the "kick it back" soccer donation program at the club. Helped collect enough used soccer equipment to fill a storage container that we then sent to Kenya.Led the Battery in scoring in the Open Cup tournament where we played DC United in the final in 2008.

Minneapolis, Mn

At the Minnesota Thunder professional soccer team (now NSC Minnesota Stars) I was a forward and outside midfielder. My duties with the club also involved translating for foreign players and working over 100 hours with the Thunder Youth Soccer Camps as both a coach and camp coordinator.

Bremen, Germany

After effectively networking with German players and coaches I finally obtained a contract with Bremen side Brikumer SV. As a professional in Germany I trained with the club for two or three hours in the morning and did conditioning and strength training in the afternoons. In my role as defender I played the important role of organizing the other players on the field, using my German language skills.

Los Angeles

At MLS side Chivas USA I was a rookie "developmental" player and I trained every day with the first team, often twice a day, while weightlifting in the afternoons. During preseason with Chivas I was still finishing my thesis and last semester of classes at Princeton so I flew back and forth between New Jersey and California.

Master Of Business Administration (Mba), Finance, Economics, Strategic Management

Bachelor Of Arts, Politics- International Relations

Activities and Societies: Varsity Soccer- Team Captain L'Atelier French Theater- Actor Campus Newspaper Delivery Service- Director.