Responsible for leading all aspects of digital strategy and execution including: scope, timeline, cost, team coordination, development and communication for client projects. Guiding clients through performance baselining and benchmarking, branding, persona and message development, technology upgrades, digital marketing initiatives and relationship management.• Simultaneous management of clients with budgets ranging from $5,000/mo to $800,000/mo.• Adwords, Adcenter, Google Screened, Yelp, Geofencing, Facebook, YouTube• Extensive medical marketing including: Hormone Therapy, Spine, Orthopedics, Bariatrics, Urgent Care, Gynecology, Neurofeedback, and Pediatrics.• Success metrics including: 162% YoY increase in new patients, 274% YoY increase in revenue growth and 27% YoY reduction in cost per client acquisition. • Development and management of end-to-end client digital strategies (SEO, PPC, SEM, development, client relationships).• Management of custom platforms including HIPAA compliance, EDI/X12 file processing, API integrations, design, development, and customer/employee UX/UI.

Director of Paid Advertising for agency clients. Built team dedicated to management of AdWords, Bing and Google Local Services Ads. 1st year growth from 5 clients to 100.

Paid marketing for Attorneys and Law Firms. Personally responsible for all aspects of creation and management of client accounts. Annual marketing budgets exceeding $10,000,000.- Google Adwords- Microsoft Bing/Adcenter- Google Screened/Local- Yelp- Facebook/Instagram- LinkedIn

SEO consultancy & platform SEO solutions for fortune 150 companies. Specialized in deep SEO and proxied services enabling the quick deployment of hyper targeted custom landing pages. • SEO recommendations resulting in increases of up to 380,000 new unique monthly visits.• Audited existing pay per click campaigns resulting in annual savings exceeding $600,000.• Restructured pay per click accounts resulting in 85% reduction in revenue attribution errors.• Identified analytics tracking issues, uncovering inaccurate attribution of 24% of sales revenue.

• Developed and implemented online marketing strategies for large and mid-sized companies.• Managed site designs including calls to action, trust indicators, predictive layout analysis, content structure, planned content creation and distribution for SEO strategies. Standard, responsive and parallax designs.• Managed $1.8 Million in annual pay per click marketing.• Implemented keyword level call tracking for AdWords accounts.• Developed SEO content strategies resulting in organic traffic increase of 100 – 400% through a combination of on-page SEO, Inbound link building, content distribution and content amplification/engagement.

Digital strategist and project management focused on comprehensive plans encompassing search engine optimization, PPC campaigns, social media, user experience, conversion optimization and custom built technology solutions.• Restructured $1.44 million budget for major medical group resulting in a 74% increase in leads.• Identified top performing keywords and reworked content creation and distribution strategy, resulting in 472% increase in organic search traffic.• Used SEO to propel a major business into the top 3 organic search results within 3 months.• Redesigned website, created buyer personas, and conducted user testing to optimize conversions, resulting in 31.5% increase in leads.• PPC optimization increased click through rate 199% and impression share 20%.• Implemented lead tracking systems, including Google Analytics, AdWords, Tag Manager, UTMs and call tracking, resulting in a 357% improvement in lead attribution.

C.I. Web Group is a leading web design and development company serving small to midsized businesses.• Simultaneously managed 20 web development projects and associated teams.• SEO strategies increased website traffic by as much as 294%.• Developed off-page SEO strategies for managed accounts including directory submissions, article submissions, social bookmarking, blog article reviews, DMOZ submission, search engine submissions, press releases, video distributions and associated guidelines.• Implemented project management system, reducing website development time by 75%.• Developed and reviewed conversion analysis studies, including conversion funnels, call tracking, site use heat maps and visual attention heat mapping.

Project/Program Manager - Military ruggedized tablet design

Murphy Business & Financial (MBF) is one of the largest and fastest growing business brokerages with over 300 brokers. MBF handles small to medium business sales, M & A transactions, Franchise Sales, Commercial Real Estate, Business Valuations, and Machinery & Equipment Appraisals.Personal Experience:•Identify and market to business owners within N.E. Tarrant County.•“As Is Assessments” of existing companies, including review of financials, operations, equipment, real estate and competitive market analysis.•Prepare Brokers Opinion of Value/ Coordinate Licensed Business Appraisals.•Prepare and implement marketing campaigns for the sale of businesses.•Prepare Offering Memorandums.•Manage the negotiations and due diligence process involved in the purchase of a business.•Source and manage the financing process for purchase of businesses.•Manage/review the preparation of legal documents for transfer of ownership of business/assets.

iPhone apps

Geneva Real Estate and Financial (GRE) is a mortgage and real estate brokerage providing services in both the residential and commercial industries. Originally focused on residential transactions, GRE grew to serve commercial needs due to the high demand from former clients. GRE has a reputation for creativity, customer service, customer loyalty, and the ability to complete transactions others thought impossible.Personal Experience:•Average year over year revenue growth of 34%.•Managed or personally handled transactions up to $17,000,000.•Implemented and administered company standards and procedures.•Supervised processing staff including work load, scheduling and quality control.

Point Innovation (formerly PDS Development) provides industrial and mechanical design support to other businesses looking to enhance or out-source the development of new products. Point Innovation provides services from concept sketches to prototypes to manufacturers’ drawings to sourcing and managing manufacturing.Personal Experience:•Responsible for all phases of creation and operation of company.•Created and maintained company policies, benefits, and procedures in accounting, HR, and sales & marketing.•Designed/prepared business plans and financial projections.•Quoted/Managed design projects in Aircraft, Medical, Telecommunications and Consumer Product Industries.•Responsible for the simultaneous management of multiple product development projects from concept to manufacturing.•Managed, analyzed, summarized and made recommendation on design directions to clients based on market research including field surveys, study groups and prototype testing.

Between 1993 and 1997 Bristol Management (formerly Harvey Hotels) grew from 9 to 140 hotels. During this time Bristol Management gained a reputation for exceptional management philosophies and principles, exceeding industry standards in almost all measurable categories.Personal Experience:•Reported directly to GM’s on all aspects of Banquet, Restaurant, Bar, Kitchen, Purchasing and Room Service departments.•Directly responsible for monthly P & L reviews and annual budgets.•Supervised, trained and evaluated staffing levels and performance. •Responsible for developing quarterly/annual budget & goals for managers as well as accountability.•Developed reputation as turn-around specialist working 6 properties in 3 years.