Providing training, management, optimization, implementation, strategy, and more in all things paid search, web analytics and paid social.

• Oversee the development and execution of SEM campaigns with a variety of goals (online sales, foot traffic, site visits, lead form submissions, etc.).• Work with the Media and Account Management team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.• Track, measure, and analyze performance of paid search campaigns.• Lead monitoring and reporting of campaign performance and proactively communicate any issues.• Review plans and actively apply learnings to create best-in-class executions.• Serve as an SEM expert, platform partner, and trend-spotter to bring first-to-market search and digital media opportunities that align with business objectives.• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).• Present to clients on campaign results and recommended optimizations.

• Manage the third-party vendor sites including edits to Schumacher company brand profiles, staff, contact information and inventory listings for accuracy to increase sales, improve brand reputation and offer a consumer-friendly experience• Ensure that the company/team is utilizing all available tools effectively on vendor sites to improve overall performance and reputation ratings• Build and share Performance Reports from third party vendor sites and Reputation sites and build strategies with the marketing and leadership team for resolving issues and performance improvement• Monitor all digital sites and social platforms sites that offer company reviews to safeguard the company’s reputation (both favorable and unfavorable reviews) • Respond to all reviews (favorable and unfavorable) and work with the Customer Service Manager on the heated cases to diffuse such situations immediately• Ensure that favorable reviews stand above unfavorable ones by creating and implementing success strategies• Create weekly, daily, monthly digital sales, leads and CRM tools reports for managers reflecting sales, customer satisfaction, outstanding associate tasks, systems efficiency and consult with managers and teams to evaluate plan of action for accountability and growth to identify needs for sales skills improvement • Attend weekly meetings with Marketing Team/Marketing Director, Vice Present and VP of Sales to evaluate progress and strategize next steps• Serve as a Presenter to share knowledge with employees when requested and/or contact and utilize outside vendors and resources for instructional technology• Maintains technical knowledge by attending educational workshops, new and existing vendor trainings, and vendor status update meetings including in person, calls and video conferencing• Contributes to team effort by accomplishing related results as needed.• Ensure compliance of corporate policies, standards and procedures.

• Guide Paid Media digital strategy (Google Ads, Social Ads, Programmatic Advertising) by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.• Planning and executing all SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Track and measure SEO and Google Analytics metrics and provide reports• Manage and oversee various digital marketing channels• Developing and executing paid social media campaigns• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.• Measureing and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Identifies trends and insights and optimizes spend and performance based on the insights.• Brainstorms growth strategies• Plans, executes, and measures experiments and conversion tests.• Collaborates with internal teams to create landing pages, optimize user experience and campaigns• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Identifies critical conversion points and drop off points and optimizes user funnels.• Create weekly, daily, monthly reports for managers reflecting sales, customer satisfaction, outstanding associate tasks, systems efficiency and consult with managers and teams to evaluate plan of action for accountability and growth to identify needs for sales skills improvement • Contact and utilize outside vendors and resources for instructional technology• Providing new employees with credentials for needed access to tools• Keeping employee lists accurate on vendor tools and remove employee credentials as needed

Specializing in all phases of ad campaign serving; including creative trafficking, reporting and inventory forecasting.Assisting clients with tag implementation by creating thorough instructions.Assisting clients and agencies in managing technical implementation of third-party creative.Implement tags through ad tag management platforms (Google Tag Manager).Monitoring and optimizing multiple campaign executions to ensure campaigns launch on schedule and meet client expectations.Troubleshoot ad-hoc internal and client tagging, tracking and reporting issues.A/B testing & cross-device targeting.Project Management.

Implement ROI-centric PPC campaigns for clients and Company across search, social and allother PPC or Real Time Bidding platforms (Bing, Google Adwords, Adwords Express, Meta io,Derbysoft, Expedia Travel Ads, Facebook, or other platforms as needed)• Identify and implement new tools & strategies for increasing ROI via PPC• Continually monitoring PPC results to drive greater ROI• Lead PPC-related new business efforts• Liaison w/clients to evaluate unique windows of PPC activity in annual marketing plans• Produce PPC-related thought leadership content for the Company• Maintain best-of-breed tools to track/report PPC results (Google Analytics, Data Studio, etc).

DT (Darren Thomas) Enterprise Incorporated exists to bring businesses to a place of EXPONENTIAL growth through various streams of digital advertising/promotion. DT (Darren Thomas) Enterprise Incorporated also stands as business that offers training/equipping in marketing techniques and products that help businesses thrive! We are a well-rounded brand that will elevate your business. -CRM -Email Marketing -Social Media Management/Paid Media Advertising (YouTube, LinkedIn, Facebook, Twitter, Instagram, Yelp)-SEO-Website Development-Remarketing-Google Ads -Video Marketing/Editing

Social Media Duties:- Manages some social media accounts- Engages with audience through social media marketing channels to achieve positive interactions - Develops content for monthly social media calendars for various brands across different social channels- Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation- Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers- Manage, implement and oversee ads for all social media outlets for all clients.Marketing & Production Duties:- Manage production of new and current jobs, to ensure the progress of each job- Provide fresh and creative marketing ideas for new and existing clients- Write and edit press releases for clients- Website editing/troubleshooting for clients when necessary

Social Media Duties:- Manages some social media accounts- Engages with audience through social media marketing channels to achieve positive interactions - Develops content for monthly social media calendars for various brands across different social channels- Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation- Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumersMarketing & Production Duties:- Manage production of new and current jobs, to ensure the progress of each job- Provide fresh and creative marketing ideas for new and existing clients- Write and edit press releases for clients

- Manage, implement and oversee Facebook ads and events for the Young Professionals of Naples Networking Group.-Update and edit events posted to the Facebook page of the Young Professionals of Naples Networking Group.-Strategically implement copy for all Facebook ad campaigns

• Media Relations – Research and develop relationships with local and national media outlets as appropriate• Writing – Contribute to the overall communications effort with writing of news releases, blog articles, and ECHO News articles as needed • News Releases – Write and submit approved news releases to researched news contacts, contributing to the media relations goals of the department• Timeliness – Write, communicate and support department initiatives in a timely manner as dictated by category• Communication –Assist with the development of other effective communications through publications, website, social media and news media • Actively cooperate with the Executive Team in performing these and/or additional duties and responsibilities

Facility Manager: Monitor the safety of all participants in all activity areas Recognize and respond to all incidents and emergencies and provide proper emergency care when necessary Enforce and interpret all facility and employee policies and procedures Complete written reports and documents Record statistical data for facility safety and area usage Responsible for facility and equipment setups/breakdowns Possess a general knowledge of all cardio and strength equipment Give facility tours as requested Perform light housekeeping and maintenance duties Execute all opening and closing procedures Assist with events/programs that are scheduled in the facilities Other duties as assigned Customer Service Rep:Monitor access to the Recreation Center by scanning FGCU ID before granting admission to the facility. Issue equipment to be used by participants and keep track of the inventory of equipment. Upon return of equipment, the Front Desk Attendant will check the equipment to insure that is has not been damaged. Sells designated products to patrons while maintaining a balanced cash register. Assists in the access to specified areas by opening necessary doors and checking out keys to designated personnel. Be prepared and organized. Maintain a safe and controlled environment; identify hazardous conditions and eliminate or minimize them. Adheres to posted job schedule. Punctual when reporting for duty and when returning from breaks. In top physical condition, and well groomed at all times. Wears appropriate uniform. Enforce and adhere to all policies and procedures. Recognize and respond effectively to incidents and emergencies. Provide proper emergency care (first aid/CPR/AED) when necessary. Attend all staff meetings and in-service trainings. Act in a professional manner at all times. Provide quality customer service. Complete additional duties as assigned by Recreation Center Management.

• Media Relations – Research and develop relationships with local and national media outlets as appropriate• Writing – Contribute to the overall communications effort with writing of news releases, blog articles, and ECHO News articles as needed • News Releases – Write and submit approved news releases to researched news contacts, contributing to the media relations goals of the department• Timeliness – Write, communicate and support department initiatives in a timely manner as dictated by category• Communication –Assist with the development of other effective communications through publications, website, social media and news media • Actively cooperate with the Executive Team in performing these and/or additional duties and responsibilities

Helped with event setup and tear down.Oversee the event from beginning to the end, and enforce rules/regulations of events.