Recruited By: Global Business Development Lead
Responsible for:• Lead generation team and Client sales support team in the United States and United Kingdom Region• Creating potential client target lists that were segmented by company size, vertical, andcurrent software situation (whitespacing)• Managed and imported potential client lists into Microsoft Dynamics and Eloqua to create both call and email campaigns • Managed team outreach to C-level contacts while aiding in the qualification process, performing software demos and meetings for Managing Directors• Built marketing and sales campaigns for the Internal Business Developmentteam, based on strategies determined by myself, managing directors business plans, and marketing• Managed team with qualifying potential clients using resources such as LinkedIn, Hoovers, InsideView, and JigsawConsulted on:• Campaign management activities for the team, in terms of company tracking, lead nurturing, prospect education, and the campaign development processes• Messaging and strategy for United Kingdom email and call campaigns• What's next strategy with company executives (what is the market asking for)Key Accounts: Nike, AOL, Bombardier, Brunswick, Cushman & Wakefield, Ciena, Foot Locker, OfficeMax, Glanbia, Endo Pharmaceuticals, Equifax, Westinghouse, VF Corp, FirstGroup, and Centrica.