Hau Truong Email and Phone Number

• Led the IMC business unit, ensuring alignment with company KPIs and overseeing operations.• Headed the Account department, managing multiple teams and ensuring cross-functional collaboration.• Cultivated strong client relationships, acting as a trusted advisor to uncover business needs, create tailored strategies, and drive results.• Collaborated with potential clients to expand the company’s portfolio and increase business development opportunities.• Monitored and enhanced the quality of deliverables, ensuring operational excellence, timely delivery, and adherence to business goals.• Oversaw project P&L to ensure profitability and business sustainability.

• Led new business development efforts, expanding client portfolios.• Developed and executed creative and communications strategies.• Directed daily account and project management for major B2B and consumer brands, ensuring seamless coordination between various teams.

• Developed strategic marketing recommendations based on thorough client and market analysis.• Led multi-channel marketing campaigns, enhancing client business performance.• Trained and mentored the Account team to become reliable marketing consultants.

• Managed and executed key PR and digital campaigns; actively involved in planning to ensure agency’s strategic recommendations aligned with clients' business situations.• Built strong client relationships and expanded the business by recruiting new clients.• Trained junior team members, fostering their professional growth.

• Coordinated communication efforts with media and key opinion leaders (KOLs).• Managed online marketing channels and executed branding activities.• Participated in the Projects/R&D process to ensure new store/product launches aligned with consumer expectations.