Darren Werner Email & Phone Number

Sydney, New South Wales, Australia

Focused on expanding & accelerating Australia’s leading streaming service core sports and building advantage positions in priority sports including F1, NBA, PPV, Boxing, UFC, Netball, NBL.

Sydney, New South Wales, Australia

Driving Kayo's growth to continue to lead the market as Australia #1 sports streaming service.

• Guest lecturer for 1st year Marketing students studying Marketing Fundamentals (MKTG101) at Macquarie University on behalf of Optus (up to 600 students per lecture).
• Guest speaker for post grad Applied Marketing course.

Hong Kong

• Driving viewership and subscriber growth for the NBA on Digital platforms in Japan, Indonesia, Philippines, South Korea, New Zealand and Australia.
• Focused on the digital marketing strategy and localised marketing for NBA League Pass and partner marketing campaigns across South East Asia.

• Achieved the highest # of downloads for any Stadium App in Australia.
• Responsible for the development of integrated digital and marketing initiatives to support the official app of Optus Stadium, WA's new home of sport and entertainment.
• Part of a dedicated Agile team focused on the development, planning, testing and rolling out of fan first mobile features create game-changing a fan experience for millions of fans.

• Responsible for the development and implementation of an integrated digital marketing go-to-market strategy for the home broadband category, as well as development of digital marketing strategy for Optus’ entertainment.
• Accountable for all performance marketing media, including: Search, Affiliates, Display and Social channels.
• Delivery to various targets including: website traffic, sales call leads, cost per acquisition and net sales.
• Accountable for managing a significant performance digital advertising budget and managing digital media agency relationships.

• Responsible for strategy development, planning and execution of an integrated performance digital marketing go-to-market plan for post-paid mobile.
• Accountable for owned and paid performance marketing media including: Display and Social channels.
• Delivery to various targets including: website traffic, sales call leads, cost per acquisition and net sales.

• Development and implementation of Student Segment omnichannel strategy and vendor management.
• Execution and optimisation of personalised and targeted email, SMS, self service, online advertising, mobile advertising and in-app marketing campaigns.
• Implementation of digital led initiatives and innovation projects aimed at optimising conversion of organic and campaign specific traffic to drive sales.
• Responsibilities also include digital planning, development and execution of major handset launches (Galaxy S6 & iPhone 6s), new product innovation and digital capability.

• Fixed Propositions (Jan - April)
• Responsibilities included driving propositions and Fixed acquisition marketing activities across all channels to acquire and maximise the profitability of new customers.Digital Lifestyle Group (Telkomsel Indonesia).
• International Talent Exchange secondment at SingTel subsidiary, Telkomsel in Jakarta, Indonesia within the Operations and Analytics Division.
• Responsibilities included analysing digital products based on performance, market insight and internal analytics across games, video, music and hyperlocal verticals.Demand Generation Optus Business (Apr – Aug)
• Demand Generation Marketing Executive involved in implementing the Marketing Communications strategy for mid-market organisations aligned to both Direct and Indirect Sales channels.
• Responsibilities included driving sales enablement, market segment strategies and thought leadership content through campaign development across digital, social and Tele-consulting platforms.Customer Lifecycle &.

• UNSW Co-op Industry placement.
• Oral Care and Professional team aligned to Listerine and Reach product portfolios.
• Responsibilities included developing a 3-year Character Licensing strategy, implementing a Pre-procedural Rinse program in dental surgeries to grow category and managing licensing contractual agreements.

• UNSW Co-op Industry placement.
• South-Pacific area and Premium brand team aligned to Dunhill, Benson & Hedges and Vogue.
• Responsibilities included implementing and managing brand-specific strategies across Australia and the South-Pacific region, developing retailer incentive programs and analysing pricing strategies.

• Developed a marketing plan for the Apple Student and Teachers campaign, operated market day stalls on campus, communicated with students and staff, devised creative strategies to engage students.

As a Marketing Assistant, responsibilities included developing a marketing plan, operating market day stalls on campus, communicating with students and staff and devising creative strategies to engage students.

• Coaching students (ages 10-18) in basketball and general fitness.
• Coaching tennis clients, collating rosters and organising week-long tennis camps for 5-12 year olds.

Bachelor Of Commerce, (Marketing Co-Op Scholarship)

Change Management Course

Digital Marketing Executive Certificate

Certificate In Digital Marketing, Distinction