Darren Whitehead Email & Phone Number

Since February this year my role at IABM has changed in order to coordinate the strategies, activities and performance of all IABM sales, marketing and market development activities. I now have responsibility for making sure strategies and objectives are prioritized and goals are clearly communicated through both teams. I will be working very closely with IABM's new CEO to craft the overarching goals for sales, membership development and brand exposure and business development targets. This change in my role is designed to harmonize the activities of the two key functions at IABM with a specific view to significantly improving external communication.

Chalfont St Giles

IABM is one of the owners of IBC and so a natural progression allowing me to remain within the Broadcast & Media community. The role includes increasing revenues through building strategic relationships with global event organisers, devising and creating new event models (including virtual) to suit a 'changing' industry, supporting and empowering Regional Member Councils and driving engagement with end-user customers/Broadcasters. Along the way membership volume has increased by 12% a year for the last 4 years!

London Ec4A

The premier event for the global electronic media and entertainment industry, over 120,000m2 gross of exhibit space, a globally renowned conference, a dedicated C-level one day programme and a host of other technology and business critical visitor engagement platforms. Record revenues and profits every year delivered by strong sales management and energetic leadership. A focus on customer-care and customer priorities underpinned overall quality, pioneering content and loyalty.

Richmond, Surrey

Event Director of Reed Exhibitions Direct Marketing and Promotions Portfolio. Innovation on the show floor and the content offered to visitors, coupled with strong sales management and leadership mean't £1 million+ profit per year for four years. Underpinned by strategic vision and a strong strategic plan the event was in a market leading position when I moved to IBC.

Business Director across a host of B2B events, B2B magazines and B2C events, with responsibility for the total P&L of half of the company with a turnover of £11 Million+ and a net contribution of £4.6 Million+

Event Manager for the Live Consumer Electronics Show (B2C), responsible for top line revenue generation (£4 Million+), managing a sales and marketing team of six