Currently leading a team of 13 as the Founder & CEO of a direct-to-consumer online business, driving a conservative pre-launch valuation of around 309,600 HKD, I am immersed in the world of socially conscious entrepreneurship. My academic journey at HKU Business School in the Bachelor of Business Administration program is complemented by practical skills in web design and online marketing. My recent endeavor connects African artists from Kenya, Tanzania, Ethiopia and South Africa to produce custom socks, leveraging my competencies in image editing and photography.Previously, I crafted a digital presence for a local business, resulting in a substantial online booking system and increasing visitor traffic by 300%. While I was honored to receive an offer as a Policy Research Intern at the New People's Party, I chose to decline due to a misalignment of values. Beyond working on Sababu, I am also working on creating a socially-orientated marketing and web-design agency mainly focused in South East Asia. Where we aim to make websites accessible to every small business to elevate their digital presence. My work and my team is committed to fostering a business culture where personal ethics and professional pursuits are in harmony, ensuring that our collective efforts resonate with the ethos of empowerment and community engagement.