SUMMARY: Leads the marketing department responsible for 360 degree programs and go-to-market strategies across the global animation TV series slate for Adult Action, Adult Comedy, Kids and Preschool shows.

SUMMARY: Develops and leads the global Kids Series slate to ensure all cross functional projects and campaign goals ladder up to Netflix’s greater business goals and strategic initiatives. Coordination across various areas of the global business including - Regional Marketing, Publicity, Consumer Products, Editorial, Brand, Product, and Partner Marketing. Leads and develops a team of managers to successful launch the Kids slate from strategy development through creative execution as well as stewart scope, budget, and campaign resources for the overall department.

SUMMARY: Oversees publishing, programming, performance analysis/reporting, and audience engagement across all Kids & Family Digital Studio brands (Awesomeness, Nickelodeon, and Nick Jr.) for Podcasts/AVOD/YouTube platforms — generating 3.5+ billion minutes of watchtime monthly and boasting over 50 million subscribers. Partners with executive leadership on longterm strategy, revenue, and growth opportunities.Supervises and develops a interdisciplinary team of digital strategists, channel managers, and graphic designers. ● Led successful integration of publishing operations and social teams across Awesomeness, Nickelodeon, and Nick Jr. Digital Studios. Centralizing analytics functions, digital and linear development, production, talent management and casting through Airtable Enterprise Cloud Solutions.● Launched Podcast publishing operations for AwesomenessTV and supported the development of Spotify exclusive audio shows.● Developed the always-on programming content mix of series, and formats that have led to 105% YoY growth and the number #1 most viewed YouTube portfolio at ViacomCBS (up from #3 in 2019).● Established KPIs and set growth benchmarks across the digital studio in collaboration w/ Senior VPs ● Secured funding, designed and implemented a proprietary data platform integrating Domo, Airtable and YouTube API which automates key reporting functions — cutting costs, and reducing manual labor by 30%.● Utilizes an array of 3rd party tools (Tubular Labs, VidIQ, Tubebuddy) to evaluate content performance, identify audiences, plan new channel launches, and guide creative strategy across the portfolio. ● Portfolio Awarded 8 YouTube Playbutton Subscriber Milestones in 2020 (1 Diamond, 3 Gold, 5 Silver). ● Appointed Co-Chair of the Career Pathing Subcommittee for the ViacomCBS Kids & Family Inclusivity Council by Kids & Family Entertainment President, Brian Robbins.

SUMMARY: Oversees growth strategies, day to day operations, programming calendars and publishing of 300+ videos monthly to Nickelodeon’s domestic YouTube portfolio which attracts 1.5 billion minutes of watch time monthly. Leads and develops a 5-person team of channel operations and audience managers. HIGHLIGHTS: ● Built Viacom’s first in-house YouTube channel management team centralizing programming, content insights, and optimization functions — reducing publishing-related costs by 57% and dependency on external vendors. ● Oversaw growth of 135% in views and 213% in watchtime YoY during a massive division-wide reorg.● Directed the launch of Avatar: The Last Airbender, one of the fastest-growing YouTube channels across all of Viacom brands since 2018 — amassing 400K subscribers and 291 million watchtime minutes in 90 days.● Delivered faster insights to creative partners and grew content analysis capacity 500% by integrating YouTube Analytics insights training across the channel management team. ● Developed and led the adoption of a division-wide content tracking, assignment, and delivery system w/Airtable — consolidating production, project management, paid media, and development teams’ processes. ● Utilized a wide array of 3rd party (Tubular Labs, VidIQ, Tubebuddy, DOMO) and proprietary tools to evaluate content performance, plan channel launches and guide creative strategy across the portfolio.● Led deployment of the Make.TV, a live video cloud platform to create always-on live streaming programming — adding 21 million monthly views● Advised senior stakeholders on all digital exclusive original series development.

Summary: Revitalized The Leaderboard, a premium content video game-focused brand. Leads editorial development, strategic partnerships, branding, scheduling and optimization for 10 to 15 hours of scripted short-form video and livestream content weekly which averages 200 million video impressions per month. HIGHLIGHTS:● Leveraged video intelligence and YouTube analytics tools to identify audience trends, develop KPIs and improve programming, resulting in a 150% revenue increase in 2017.● Generated over 1 billion minutes of watch time since 2017 a 400% increase, adding over 500K subscribers on YouTube.● Oversaw the successful expansion of video publishing from 8 videos a month on a single channel to 50 videos a month across 6 AVOD & SVOD video platforms.● Developed aggressive show piloting processes resulting in new sharable and repeatable series formats.● Manages external partnerships, freelance talent, producers, interns, develops staff, and sets cross-functional priorities for in-house production, social media, marketing, and graphic design teams.

The Mack-Jordan Group (MJG) is a nimble New York City based digital video consultancy that provides creative content solutions targeting multi-racial, LGBT and faith-based audiences. MJG combines expertise in video production, social media, YouTube strategy, campaign management and web development to craft immersive visual stories and activate online communities. KEY RESPONSIBILITIES:• Oversees client-facing activity ranging from consultations, ideation sessions, proposal writing and presentations • Develops and executes creative strategy• Supervises the creation of digital content (web, video, social) from concept through to delivery• Manages campaign/production budgeting• Tracks and reports on campaign and or content performance

SUMMARY: Leads content execution of influencer video campaigns for fortune 500 companies. Additionally, oversees training, recruitment and retention of gen.video's network of YouTube influencers. HIGHLIGHTS: • Oversaw 40+ influencer campaigns generating 800+ digital video marketing assets for brands ranging from Nickelodeon, HP, Huggies, Braun, Acer, LG, Gillette, Sears.com and many others• Implemented new recruitment strategies, nearly doubling the size of YouTube producers in network• Initiated community overhaul efforts which raised content quality standards across campaigns. • Developed campaign tracking tools to improve visibility into content execution

SUMMARY: Developed data driven approaches to guide institutional audience growth strategy that resulted in new digital product development and increased representation of underserved audiences for one of world's largest museums.HIGHLIGHTS: ● Led cross-departmental team comprising the heads of curatorial, education, membership, visitor services, exhibitions, marketing, and enterprise to implement first organization-wide framework to measure programming.● Shifted organizational culture toward data collection, leading the integration of audience survey analysis into museum touch points, website, mobile apps, programs, and online educational platforms.● Engineered a community engagement campaign leveraging new digital products that increased underserved audience attendance to exhibitions and family programming by 60%. ● Created audience research strategy resulting in first-ever ethnicity related insights to measure future growth. ● Partnered with community-based publications to produce the museum’s first digital web series.

SUMMARY: Coordinates the audio/visual production needs for nationally syndicated weekly cable broadcasts of a multi-campus 15,000 member megachurchHIGHLIGHTS: • Led the design of new packaged graphic standards and produced/edited video announcement segments • Created hands-on training program for staff and volunteers in video operation, audio production, and troubleshooting

SUMMARY: The Gloucester Institute is a leadership development and historic preservation nonprofit founded by national public policy expert Kay Coles James. Overhauled the organization’s technology, communications, marketing, and programming infrastructure from the ground up, resulting in the successful execution of a near $1 million capital campaign for the restoration of a national historic landmark and training facility.HIGHLIGHTS: • Designed marketing collateral and oversaw logistics of a $850,000 capital campaign • Developed leadership program for minority college students that attracted new university partners and $300,000 multi-year support from The Kellogg and Verizon Foundations• Led website redesign, social media strategy and enewsletter campaign which quadrupled internet traffic and improved online giving• Implemented cloud based solutions which improved functionality and cut tech spending by 40%

SUMMARY: Directed marketing campaigns, managed production teams and produced digital content connecting businesses/organizations with the African American collegiate communityHIGHLIGHTS: • Designed strategies and solutions for clients such as Essence Magazine and Prudential Financial• Launched one of the earliest web-video portals profiling black university life, boasting 3,000 unique visitors per month (EMQtv.com - 2007)• Conducted market research (purchasing habits, viewing habits, trends, and other core sensibilities) in order to design brand experiences that met the needs of the target audience

SUMMARY: Implemented character-building initiatives at five Baltimore Public High Schools to combat poor academic performance and produced fundraising multimedia contentHIGHLIGHTS:• Aligned community stakeholders around cohesive vision by publishing internal and external publications including press releases, digital newsletters, web videos, email blasts and other marketing collateral• Lead the on-boarding process for new partners growing the program's reach from two school to seven (impacting nearly 400 faculty and 6,000 students)

SUMMARY: Managed the flight path and tracked performance for over $3 million in digital advertising inventory across Scripps Networks' major web properties (HGTV.com and FoodTV.com). Also coordinated campaign data between New York, Atlanta, and Knoxville sales offices.