Darrick Chang Email & Phone Number

Singapore

Singapore

Lynxeye is an independent management consultancy focused on growth strategies, innovation and design. We believe that the future belongs to companies that have a clear purpose and dare to explore bold ways to make a difference in the lives of their customers and society.

- Involved in all aspects of brand consultancy, including pitching, client relations, project management, research, brand strategy, design conceptualisation and brand activation.- Conducted primary and secondary research – focus groups, in-depth interview, site observations etc.- Analysed research data to provide strategic and tactical recommendations for brand growth and activation.- Developed creative brief to translate brand strategy to visual expression, engaging with creative and cross-departmental teams through close collaboration, brainstorm sessions and internal reviews.- Supported branding workshops involving C-suites.Key branding projects (in alphabetical)Business-to-business: Aztech, DCS synthesis, Growthwell, Louken, MTC, YappyFMCG/Packaging: Alchemy Foods, Boneve, Earthmade, Freedom Range, Gomama, OKK, Kyla, LoveabowlFood and beverage: Yum Sing!Healthcare: Health Promotion Board – Patient medicine list, Regenosis

Singapore

- Responsible for all admin and secretarial work of the company which includes drafting of invoices and deposits, opening of legal files and maintaining of the company’s cash flow.- Involved in all marketing work of the company which includes maintaining of mail chimp, drafting of company’s newsletter, assisting in the LES Newsletter, managing company’s website and collaterals.- Filed intellectual property and trademark applications to Intellectual Property of Singapore on behalf of the firm when instructed by clients.