Accomplished multi-channel professional focusing on e-commerce, product development and acquisition, operations management and print media. Experienced in creating proven marketing strategies for direct response in both print and electronic media. Over 20 years experience in sales/marketing of home medical equipment. Expertise in creating and implementing business to consumer (B2C) and business to business (B2B) initiatives across a number of channels including direct mail, e-commerce, focused offerings and drop-ship fulfillment programs. Skilled in new product development and product launch.Specialties: Web design/marketing, catalog design, pre-press, print negotiation, CRM, demographic analysis, financing, franchising, mergers and acquisition, product development, design, market research, drop-ship fulfillment, operations management.
Listed skills include Product Development, Strategy, Crm, Marketing Strategy, and 46 others.