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Learning | Improving | Evolving | Growing | Leading | Strategic Darrius Barnes is a highly passionate and focused sports marketing professional who specializes in corporate partnerships and business development. With a demonstrated ability to strategically manage and oversee key accounts, Mr Barnes is well equip in the business growth and development landscape within the sports marketing industry.Mr. Barnes is an experienced Professional Soccer Player with a demonstrated history of working in competitive strategy and team development through the industry of sport with over 9 years of playing experience in professional sports, education and leadership. Throughout his successful college and professional career, teamwork, leadership and charitable acts have been pivotal values through which Mr. Barnes has centered his livelihood. Through Mr. Barnes' illustrious playing experiences, he has developed a winning mentality that is needed to succeed in all facets of life. His passion to compete and commit to excellence drives him day in and day out. These same experiences have equipped him with the ultimate desire to compete at the highest levels. Mr. Barnes appreciates and values high performance, increased levels of scrutiny and finds great satisfaction in identifying potential problems and solutions while communicating the results and reasoning to others, which has lead him to have optimal interest in in business development, operations and the technology marketplace, with an increased focus on specialization and profitability, coupled with innovation.He is an intensely driven individual with a strong desire to perform at peak levels in order to maximize potential and obtain optimum results. He possesses optimal written, interpersonal, and organizational skills with strong leadership to motivate diverse teams.
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President, Crown Legacy Fc - Mls Next ProCharlotte Fc Apr 2022 - Dec 2024Charlotte, North Carolina, Us -
Director Of Business OperationsCharlotte Fc Apr 2021 - Apr 2022Charlotte, North Carolina, Us -
Manager, Partnership MarketingMajor League Soccer Jan 2020 - Apr 2021New York City, Us- Strategic account management of SUM corporate partners across MLS, U.S. Soccer, the Mexican National Team and Concacaf.- Oversee daily account management including running weekly calls, liaising with internal staff, budget planning, issue resolution, contractual asset delivery, on-site activation, etc.- Proactively generate new ideas for sponsorship opportunities including in-game elements, digital offerings, broadcast features and retail promotions to grow partner business through MLS/SUM.- Lead all renewals and upsells with key corporate partners which includes putting together cross-platform sponsorship packages to meet partner goals and objectives, gathering market research, negotiation of terms and contract execution.- Manage one (1) direct report in day to day tasks and professional development. -
Special Projects Associate - Adidas, Partnership MarketingMajor League Soccer Nov 2018 - Jan 2020New York City, Us- Managed multiple corporate partner accounts across various SUM properties: U.S. Soccer, Major League Soccer, and Mexican National Team- Acted as primary partnership lead across the adidas account within SUM/MLS- Managed day-to-day communication with adidas, cultivating client relationships at all levels- Assisted adidas in utilizing all contractual assets by generating opportunities / innovative ideas to increase and grow partnership value- Engaged with a variety of internal departments including Business Development, Integrated Media Solutions, Brand/Marketing, Consumer Products, Events and Legal to develop and execute fully integrated digital and physical activation plans associated with adidas' strategic objectives -
Special Projects Associate, Partnership MarketingMajor League Soccer Apr 2018 - Nov 2018New York City, Us• Marketing Operations: - Assisted with the day-to-day delivery and execution of partner specific marketing assets - Liaised closely with MLS Clubs and host venues to develop and execute match day marketing assets - Assisted with the planning and coordination of MLS/SUM events (All-Star, MLS Cup, MNT U.S. Tour, etc.) - Strategically drove partner asset delivery efficiencies across all SUM properties (including inventory tracking, budget relief, etc.) - Developed and monitored the Marketing Operations budget, with a focus on net budget impact - Assisted in the compliance monitoring of the MLS Club Commercial Guidelines• Account Management: - Supported and assisted MLS Youth Affiliate Committee by developing and standardizing youth affiliate network process across the league. - Supported Generation adidas Cup planning including on-site logistics and adidas integration/branding - Served as a key point of contact with internal departments teams on adidas including GA Cup, apparel/footwear compliance, youth affiliates, and other miscellaneous competition-focused adidas initiatives. - Supported and coordinated adidas' MLS All-Star and MLS Cup activations -
Professional Soccer PlayerNew York Cosmos Mar 2017 - Dec 2017Served as a defender for the most prestigious franchise in the North American Soccer League-Ambassador for the team in different capacities including media interviews, appearances and engaging with fans.-2017 NASL Finalist -
Professional Soccer PlayerMajor League Soccer Jan 2009 - Dec 2016New York City, UsBuilt and sustained a distinguished eight year career in Major League Soccer while competing in over 135 matches in league play for the New England Revolution and having the opportunity to compete for an MLS cup in 2014. Accumulated a surplus of of skills and experiences through playing career which allowed for growth and development that instilled a competitive edge that is advantageous to success.Playing Career-Defender for New England Revolution-Drafted in the 3rd round of 2009 MLS Superdraft-Only rookie to play every minute of every game in 2009 season-Over 135 career appearances-Helped team to 2014 MLS Eastern conference championship-2014 MLS Cup finalist-2015 US Open Cup finalist -
Guest AnalystNbc Sports Boston Jul 2014 - Aug 2014Burlington, Ma, UsHad the opportunity to sharpen and fine-tune on-air oral communication skills by providing in-depth and detailed broadcast studio analysis during the 2014 World Cup-Served as a guest World Cup Analyst to breakdown game highlights-Discussed topics regarding the World Cup-Provided commentary for a variety of World Cup games
Darrius Barnes Skills
Darrius Barnes Education Details
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Unc Kenan-Flagler Business SchoolMaster Of Business Administration - Mba Candidate -
Harvard Business SchoolCrossover Into Business Program -
Duke UniversitySociology/ Markets&Management
Frequently Asked Questions about Darrius Barnes
What is Darrius Barnes's role at the current company?
Darrius Barnes's current role is Sports Business Management Executive | Commercial Strategy | Drives Operational Optimization | MBA Candidate at UNC Kenan-Flagler Business School 2025.
What is Darrius Barnes's email address?
Darrius Barnes's email address is da****@****cer.com
What is Darrius Barnes's direct phone number?
Darrius Barnes's direct phone number is +191921*****
What schools did Darrius Barnes attend?
Darrius Barnes attended Unc Kenan-Flagler Business School, Harvard Business School, Duke University.
What skills is Darrius Barnes known for?
Darrius Barnes has skills like Athletics, Team Building, Competitive Strategies, Athlete Development, Team Work, Social Media, Team Development, Sports, Sports Coaching, Sports Training, Sports Marketing, Charity Work.
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