Darwin Rodriguez Email & Phone Number

San Gabriel, Ca, Us

Singapore, Sg

Manages business P&L; started business entity from the ground up.Built and developed strategy and infrastructure for all revenue channels including affiliate partners, vendors and distribution framework.

Los Angeles, Ca, Us

Rebooted Salesforce and launched other tools relevant to sales, marketing, finance and legal to laydown framework for upcoming client growth strategy.Established sales comp process and back-end systems with Agent team resulting in vendor savings and increased work-efficiency.

Led migration to new CRM system which increased tracking of contacts and deal activity from 75% to 100%.Increased back-end productivity on sales processes from a week to complete, to 2-3 days execution including contracting, project tracking and implementation.

Brought fresh insights to maximize the value of analytics for the customer.Created templates to increase benchmark-tracking for sales process efficiency that enabled clients to use best practices in implementations.

Austin, Tx, Us

Managed team of 6 that developed RFQs, managed sales campaigns, including creative development and impression management while providing company-wide reports.Improved reporting format and analytics that led to more precise forecasting and allocation of resources resulting in decreased impression spills by 10%.

Playa Vista, Ca, Us

Reorganized sales compensation management process, from a complicated forecasting and comp implementation system to an efficient one reducing execution from 6 weeks to 1 week, managing the same $140MM budget. Established a robust communication and crisis management system to anticipate critical issues and effectively communicate crises within whole company and external partners.

Playa Vista, Ca, Us

Played a key role in the development and implementation of new products like warm transfer and bid model.Consolidated all Client Services Managers into one team, streamlined functions and centralized efforts of client service resources to cut down client onboarding time by 50%.Established all role definitions and functional classifications of immediate team to streamline efforts and increase efficiency; resulted in a more effective team performance, reduced employee turnover and improved team culture.

Realized nearly $1MM yearly in recovered revenue by restructuring unmonetized lead management as an incidental new incremental product.Laid out and implemented framework and processes for complex affiliate projects that led the way for increased speed and efficiency for upcoming partnerships.

Drove efforts with product and tech teams to establish multiple revenue-building projects such as Debt Vertical Host & Post system and Real-Time Lead DeliveryEstablished the Technical Account Manager role to be more involved with revenue-driving efforts to help increase overall topline value to the function.

Woodland Hills, California, Us

Led research and development projects alongside engineering team.Analyzed and reported on retail information on different food category packaging trends.Migrated IRi data analyses tool and database environment to AC Nielsen system to manage analysis dashboard for 15 different packaged goods categories.

Presented ideas and facilitated brainstorming critical to business development for top client.

Paris, Issy-Les-Moulineaux, Fr

Nationwide Visibility Manager executing brand marketing campaigns through point-of-sale tools. This involves tools procurement, design implementation, sales training, trade presentations and retail execution aligned with trade marketing efforts to increase retail presence and incremental revenue. Won a visibility award in region competing with several other Nestle Waters participating countries / markets.

Chicago, Illinois, Us

Implemented above and below-the-line advertising efforts for Marlboro, Jose Cuervo Tequila and Philip Morris Trade Marketing.Kickstarted client servicing of Philip Morris Trade Marketing efforts to add to Leo Burnett's portfolio.