Experienced leader and manager of start ups and MNCs in Asia and Europe, gaining and sharing knowledge as a consultant, employee and volunteer. Currently working with Trade Horizons to help organisations access markets in new territories. Advisor of organisations to enhance customer and shareholder value, often though not exclusively through encouraging advocacy of ESG compliance and increased diversity.An expert in Marketing and Data Management, helping companies to focus on the needs of their customers, optimising the customer experience whilst increasing revenues and reputation.An adaptable negotiator, influencer and decision maker, delivering strategic projects, motivating multi-functional teams and leading organisational change, with fresh insights and innovation.Key sectors of expertise: hospitality, advertising, real estate, education, telecoms, consumer electronics, automotive, software and fmcg.Key Skills:Leading finance, sales, marketing, branding, new business development, recruitment and customer service functions in diverse market sectors.Driving data-driven marketing solutions, client on-boarding, account management, CX optimisation, product development and customer journey planning.Planning, managing, executing and evaluating omnichannel marketing, lead generation and CRM strategies integrating online and offline media. Developing profiling and segmentation strategies, planning cross sell/up sell, loyalty and lead generation campaigns, using research to gain insights for competitive edge. Winning new business and increasing sales revenues through developing marketing strategies, improving lead gen processes and developing sales strategies. Designing and presenting proposals, negotiating contracts, managing distributor and reseller operations, running client service/account teams and dealer/channel management.Developing digital and social media strategies and content; managing SEO, SEM, web design, online distribution, reputation management, social media and email campaigns.