Darron Guy Email & Phone Number

Bangkok, Th

Phuket, Thailand

Role: Increase revenues and brand awareness.Achievements:• Developed local, regional and worldwide marketing plan, • Created attractive and competitive rate strategy and tailored promotions.• Initiated and signed partnerships and co-marketing deals with nine key travel partners, credit card companies.• Redesigned company website, increased in-house spa sales by 400% through new pricing and marketing initiatives.

Phuket

Achievements: Delivered Chinese language website to increase segment sales by 30%. Created online advertising activities, sales events/roadshows and initiated partnerships to increase membership revenues by 40% year on year.Responsible for planning and delivery of all marketing activities to promote club membership and sell hotel packages globally, including website development, PPC advertising, affiliate marketing, email marketing, event marketing, call centre (OB/IB), product development, sales/marketing team leadership and training.

Colombo, Sri Lanka

Achievements: • Increased admissions by 170% and revenues by 220% by introducing awareness, pricing and marketing strategies.• Created a vibrant social media profile with Facebook page, SEO upgrade and Twitter account, to drive an extra 60% traffic to the website whilst customer satisfaction rate increased by 35%, online enquiries by 15%.Responsible for all management, finance, operations, marketing, recruitment and daily running of the college.Developed the college awareness and brand presence through digital, PR, social media and partnership initiatives.

Bangkok

A consultancy providing online/offline sales and marketing services, booking engine solutions and membership programme services for hoteliers and property developers. Provided feasibility, due diligence, legal, trustee and financial planning for shared ownership projects, followed by sourcing of branded operators to manage operations, purchaser contract development and sales training programs. Achievements: Leisure Solutions became recognised as the leading provider of shared ownership solutions in SE Asia, and had over 60 hotel clients for online marketing, web and SEO services.Role:• Responsible for all management of the business including product development, sales, new business, P & L, marketing, branding and ongoing training.• Managed Distributor Services for booking engines solution providers in Asia; provided sales, marketing, implementation, training and customer support services for clients. Designed and presented full service marketing proposals, negotiating technical service contracts.• Planned, delivered, integrated and analysed digital marketing strategies and delivered campaigns through eDM, online media, Facebook, Twitter and Foursquare using Mailchimp and Tweetdeck.• Developed processes, systems and marketing collaterals for a range of digital services including SEO, web design, online booking, social media management, email campaigns, GDS, hosting and domain registration, CRM, SEO and website audits; copywriting and content development. • Launched digital services encompassing financial projections, market/competitor analysis, product suite development, positioning, pricing, sales and marketing strategy, recruitment and training.• Demographic profiling and customer research to develop marketing strategies and campaigns.• List sourcing and procurement for eDM, slow mail and telemarketing campaigns. • Lead generation campaign management and data services e.g. online surveys, data cleansing, data capture.

Bangkok

Wunderman is an integrated marketing agency.Achievements: Following my new business wins, the Agency grew from 50 to 95 employees, revenues and profits increased every year.Identification, winning and delivery of new business e.g. fmcg, automotive, telecoms, IT, credit card, mobile, retail, healthcare, insurance (Orange, Samsung, Ford, Mazda, IBM, Nestle, Clinique, Wyeth, TNT, Caltex, RSA, Citibank).Through CRM strategies, created a new qualified and highly targeted consumer database for Samsung which helped establish them as the market leader for consumer electronics in Thailand.Increased Agency revenues from Ford by over 200% as the client’s profitability increased following my strategic guidance, and Thailand became the Regional Data Hub.Developed trigger-based engagement strategy enabling Ford to increase repeat purchase levels year-on-year, by identifying pre-purchase behaviours and key changes in customer status. Reasons for disloyalty were identified and solutions introduced to retain customers.Acquired 8,000 qualified leads, 2,800 test drives and 480 Mazda vehicle sales (120% over target).Role: • Responsible for all new business, client services, planning, client relationship management and data services.• Budgeting and negotiation of annual marketing and business strategy/operations with clients at Board level.• Development, management and evaluation of CRM, channel marketing, telemarketing, database management, data capture, customer service, research, event management and trade marketing operations for Blue Chip clients. • Strategic marketing planning and development, including customer acquisition, retention and loyalty programmes, brand and event strategies for Ford Motor Company, Mazda, Samsung and TNT. • Revision and amendment of data management processes in preparation for the implementation of Siebel CRM system for Ford, followed by data reformatting and migration.

Thailand

Telenor is a provider of telecommunication and data services for consumers and enterprises in Thailand.Tasked to increase customer revenues and loyalty from non-voice products by upsell/cross sell activities.Achievements: • Increase in non-voice sales revenues of 35%, reduction in churn of 12% through CRM initiatives. • Formulation, development and testing of a new CRM program. • Analyzed customer data to define new customer segments for targeted and successful marketing activities.