Darryl A. Pratt Ii, Mba Email & Phone Number

New York City, Us

New York City, Us

CX/UX Lead, Customer Agile Team – MerckCollaborated with brand teams and external agency partners to develop customer engagement plans and strategies. Leveraged customer affinity and digital content engagement preferences to inform decision-making, combining qualitative and quantitative insights to shape campaigns. Aligned user insights with business objectives to design a comprehensive customer experience roadmap.

Glassboro, Nj, Us

Teaneck, New Jersey, Us

Develop social media strategy and plans for our clients, both earned and paid social media planning. Lead the data analysis and optimization of social media efforts. Assist client engagement teams in implementing social media for life sciences brands and clients across industries. Understand regulatory issues regarding the use of social media for life sciences businesses, as well as, other industries. Maintain current knowledge on social media trends, opportunities and best practices and regularly communicate this information both to the Commercial Strategy & Innovation team and the agency as a whole. Lead the development of social media responses to new business opportunities

Cincinnati, Ohio, Us

Reported to the Campbell's Director of Marketing. Lead and developed a team of Account Executives to achieve client and company goals. Developed and managed marketing promotions from conception to completion for the Campbell's Soup Company. US retail portfolio (Prego, Campbell's Soup, V8, Plum). Conducted regular status meetings with direct reports, clients, and vendors, to ensure flawless execution for each promotion. Maintained and report metrics for budgets and marketing audits. Responsible for identifying cost savings and opportunities to efficiently increase market share or drive trial.

Cincinnati, Ohio, Us

Collaborating with consumer promotions, finance, and brand marketing teams to deliver on-budget, on-time, and on-strategy promotions for Sudafed, Visine, Pepcid, Imodium, Zyrtec, Benadryl, Tylenol, and Johnson & Johnson Healthy Essentials initiatives.I manage in-store marketing tactics, digital/print coupon programs, and other consumer marketing initiatives. In order to drive efficiency I create promotional timelines, track annual budgets, and develop project reconciliations reports.

Cincinnati, Ohio, Us

Managed Johnson & Johnson Consumer Inc.'s coupon initiatives throughout the United States and Puerto Rico. Specifically, I worked with Listerine, Band-Aid, Aveeno, Neutrogena, Clean & Clear, Johnson's Baby, Lubriderm, and Healthy Essentials. I became highly proficient in analyzing coupon redemption reports from the clearing house system, as well as coding coupon bar-codes.I successfully created coupon redemption reports to assist marketing and finance with forecasting to ensure promotion programs stay on budget. Once a promotional program would end I would develop reports to demonstrate the results of promotion programs through Excel and/or Power Point.

Cherry Hill, New Jersey, Us

Develop digital marketing strategic plans for KLA Marketing Associates and their clients utilizing social media, email marketing, and professional directories to grow their client base.

Cherry Hill, New Jersey, Us

Researched and pitched national speaking engagements for clients. Managed client social media and publishing schedules. Managed email marketing database. Pitched publications to national media outlets.

Purchase, New York, Us

Marketing intern for 97.3 ESPN, SOJO 104.9, Lite Rock 96.9, and Cat Country 107.3, Wrote marketing proposals for upcoming promotions. Researched possible promotional ideas. Formulated special contests and promotional ideas. Maintained five radio station social media pages (Facebook, Twitter, Pinterest, YouTube, etc.)

Master Of Business Administration (M.B.A.)

Bachelor'S Degree, Business Marketing