• Conduct custom technical SEO website audits & proposed solutions & recommendations.• Develop keyword research & keyword mapping strategies.• Perform deep competitor audits of content, keyword and backlink gap analysis.• Comprehensive audits of Google Business profiles, local citations & other local SEO elements.• Brainstorm and create content calendars and content theme strategies.• Review indexation reports in Search Console to troubleshoot indexation issues and identify zombie or underperforming content.• Customized SEO strategy direction & timelines for client teams.• Strategic content briefs & keyword optimizations for blogs, landing pages, resources, etc.

• Direct manager & main point of contact for the agency’s biggest clients. Managing local SEO & national website campaigns as white-label agency for many different companies & industries including medical, B2B, Saas, Fintech, Professional & Home Services, HVAC, eCommerce, Auto, etc.• Perform technical SEO website audits on client websites to find & troubleshoot technical issues.• Host & lead client calls to discuss campaign updates, present reporting & discuss campaign struggles and propose solutions & action plan to help pivot.• Execute deep investigative sessions on client websites using a mixture of leading SEO tools to diagnose SEO problems, propose solutions & task prioritization recommendations for improvements.• Lead trainings, meetings & support to the SEO team to help grow in SEO knowledge & provide direction for SEO campaigns & advise on best practices & methods.• Create robust SEO reporting for clients with campaign progress, keyword research, competitor analysis, page speed & content score analysis, SEO success predictions, forecasting & milestones.• Conduct advanced keyword research for clients to identify keyword mapping plans, content gaps, competitor analysis opportunities, top-funnel, mid & lower funnel content opportunities & ideas.• Implement keyword mapping & on-page optimizations for core service or product pages on client websites including meta titles, meta descriptions, headers, internal linking, advanced schema markup, image optimizations & alt tags, page speed improvements, etc.• Brainstorm and present content topic research, competitor content gap analysis & opportunity recommendations to map out content strategies to help SEO campaigns growth & lead generation.• Conduct Google Analytics (GA4) set-up & verification for client websites & coordinate custom goal tracking & KPI’s for clients.• Prepare & record technical SEO audit videos for clients to help with new business development & client acquisition.

• Management of up to 15 clients at a time with a monthly managed revenue (MMR) averaging $80K.• Develop, coordinate & initiate multi-phase Search Engine Optimization (SEO) campaign strategies for a myriad of different client industries & website types & sizes (eCommerce, retail, B2B, tech, SaaS, medical, local services, etc.)• Directly involved in on-page and off-page SEO initiatives for clients, including page keyword optimizations, keyword research, global site fixes, schema markup & more. Off-site initiatives include local SEO citation syncs, link building target research & acquisition, GMB profile optimizations & more.• Ongoing client campaign meetings, both in-person & virtual, presenting campaign progress & report decks & ongoing SEO consulting & support.• Create advanced content strategies for client websites & coordinate the writing, optimizations & publishing of the content (blogs, landing pages, hub pages, product & category pages, infographics, case studies, industry studies, press releases, guest blogs & more).• Directly leading, mentoring & training SEO support staff. Conducting 1-on-1 meetings, Zoom trainings, hosting SEO team training sessions, consulting & advice for support team members.• Conduct deep technical SEO audits for websites & providing recommendations.• Research & develop thorough competitor SEO analysis & strategies (keyword gaps & patterns, SERP positions, website structures, branding positioning, etc.)• Evaluating, creating & verifying goals in GA & GTM to align with main KPI’s for each website.• Monthly reporting creation for each client with data analysis for traffic growth, keyword positions, goals & revenue progress, competitor analysis, updated SEO strategy plans & pivots.• Daily guiding & collaborating with Social, PR, Email, CRO, Content, Creative & Dev teams to effectively tackle client deliverables.• Contributed & published blog content for the Ignite company website about SEO Tips & Tricks.

• Coordinate and execute ongoing multi-faceted SEO campaigns, website launches & redesigns and strategies to grow organic traffic and leads for websites in the legal industry.• Execute advanced technical SEO analyses for clients to help on-page optimizations, internal & external linking strategies, and keyword research. Also conduct backlink audits and troubleshoot website structure, hierarchy issues or coding issues to improve rankings and user experience.• Host SEO trainings and presentations for entire SEO team & upper management, discussing latest SEO news & algorithm changes, best SEO practices & techniques.• Create & update search tools, checklists & training guides to help the SEO team. Technical SEO Audits, local citation & niche website target guides, schema templates & optimization techniques.• Mentor & collaborate with entry-level SEO team members reinforcing project strategy & workflow.• Conduct extensive SERP and competitor evaluations for each client’s geo-location to identify and utilize new strategies for improving client Google positions in the local pack, position zero rich snippet opportunities, local organic, or broad nationwide focus.• Strategize, create & optimize content for client sites, including fully optimized practice area pages, blog posts, guest articles, infographics, linkable assets & legal FAQ guides.• Collaborate with all internal teams, including sales, account managers, designers, content writers,programmers and SEO team, to fulfill & QA client initiatives.• Utilize advanced white hat link-building practices, targeting local, niche-based, and topically relevant websites to build healthy backlink profiles including local citations, guest blogging, press coverage & mentions, scholarship or sponsorship opportunities & hyper-local related websites.• Research and outreach to news stations, news outlets and local blogs in client target markets to generate awareness and achieve news placement and content exposure.

• Direct account relations, strategy and management of website builds and on-going SEO & website marketing campaigns (25+ clients at a time). Serving many industries and professional services, including real estate, tech, e-commerce, apps, retail, consumer products, finance, blogs, etc. • Coordinate and host client meetings to discuss campaign updates, client kick-off meetings, website metrics explanations and interpretations, brainstorming sessions, and future milestones discussions.• Conduct competitor & market analysis, keyword research, technical site audits and develop custom SEO campaigns for each client. Campaigns include SEO keyword optimizations, target URL’s, backlink lists, target blogger outreach lists, and custom social and content creation plans.• Directly execute SEO initiatives, including optimizations, blogger outreach, local citation & directory updates, social bookmarking, blogging & social media posts.• Host team brainstorm sessions to discuss current client websites and campaigns, and discuss, conversion rate optimizations, troubleshooting strategies and website improvements.• Coordinate with Social Media, Content, Creative & Dev teams, and account assistants daily to ensure timely and proficient campaigns, monitoring time tracking and budget spends.• Develop bi-monthly website reports and updates for clients, analyzing current website metrics and KPI’s, such as total traffic, organic traffic, conversions, bounce rate, click-thru rates and more.• Research latest SEO and online marketing trends and updates from Google & major search partners in order to stay competitive, assist with SEO team trainings, plus writer and contributor of industry-related articles for submission to the BrightHaus blog, social platforms, and more.

• Oversee and direct workflow of site optimization and on-going marketing projects for 15+ clients in various industries (medical, biotech, retail, real estate, etc.).• Conduct and report heuristic site evaluations for client websites to maximize site performance and user experience and make recommendations to improve overall site aesthetics, e-commerce goals and lead capturing initiatives.• Utilize analytical, e-commerce, keyword research and heat mapping data to determine potential opportunities and challenges for each client.• Strategize and implement SEO-rich content marketing deliverables monthly to increase site performance and targeted keyword/PPC objectives.• Collaborate with clients, account managers, SEO and Social Media specialists, analysts, programmers and designers to execute client tasks quickly and efficiently utilizing seasoned and effective quality-control techniques.

• Primary point-of-contact and manager for 30+ clients in the medical, plastic surgery and dermatological fields during all phases of account status and maturity (website builds and re-optimizations, micro-sites, mobile and responsive design builds, monthly performance marketing, PPC budget assessments, site updates and maintenance).• Strategize, coordinate and implement marketing strategies for clients to improve site performance, generate site traffic and tailor to new and existing practice patients.• Host, lead, and moderate client meetings concerning project kickoffs, site build status, monthly marketing updates and progress, etc.• Manage, art direct, brief and prioritize creative workloads for Designers, Programmers, SEO Coordinators and Copywriters, both in-house & freelance U.S. and international teams.• Collect, evaluate and interpret Google Analytics, e-mail marketing and social media data for each client and develop campaigns to increase site traffic, site conversions and value of leads.• Proactively troubleshoot and solve client challenges, including site hosting maintenance, local internet, email, website, computer browser compatibilities, etc.• Create and distribute detailed monthly marketing reports for each client, breaking down important site metrics, and introducing new marketing recommendations and initiatives.• Personally fulfill website, email marketing and social media modifications using Wordpress, basic back-end coding, Photoshop, social media and internet experience, etc.• Monitor internal company work processes, and recommend and implement processes and policies in order to improve QA, time-efficiencies, and constantly improved customer service.