Leading the Open Source product direction for adidas Skateboarding as the pinnacle expression and junction of Skate/Lifestyle crossover. By identifying new partners for the brands and managing existing relationships with both partners and assets to create capsules and collections to be showcased at pinnacle retailers in both the Skate and Fashion world. Establishing and driving the strategy for adidas Skateboard Open Source to cut through and establish new and forward thinking product and stories for todays Skateboard consumer. From concept to launch working cross functionally to ensure that the partners vision is brought to life and working closely with them to manage all facets of the process.

As a part of the Statement Product team my focus is to be consumer focused to allow us to create Collaborations that speak to forward thinking, conscious consumers. By identifying and establishing new relationships and utilizing existing network of partners to work collaboratively to create impactful stories and create meaningful product. Overseeing the concept from conception to launch and leading team cross functionally across Design, Development, Brand Coms and Local markets to ensure impactful release that resinates with consumers.

Partnership & Franchise Currently working with existing partners in market and grow the Vans franchise model in the UK • Target new and existing partners to expand and grow door counts.• Implementing sales monitoring processes and bringing in new parameters to the franchise model• Develop the Vans P&L model to create a strong formula that can be applied to new partners & franchise locations• Locating and targeting new business partners for the brand. This brings me to negotiate terms and conditions, site locations and product mixes for new stores as well as hunt out new and potential locations for the brand to establish itself in cities around the UK.• Develop & lead Manager and staff training on processes and product. This is something that I have also looked to do to elevate and develop as part of my role.Key/Trend account managementManage and develop business within key trend accounts in the UK market place, opening and expanding into accounts while continuing to develop and drive business and development within Vans Core channel (Pro skate) with accounts such as Route One, Slam City Skates and Supreme.• Open accounts with key trend accounts (Net A Porter, Kurt Geiger, Liberty)• Manage/Develop Slam City Skates concession• Account/SMU management with Supreme• Order book management• Work with Key Skate partners to drive and develop Vans Pro Skate

As Vans territory manager of the London & South east region I was involved account management of accounts varying from Key accounts to multiple door independents. London & South East region is a key independent territory for Vans. Since joining the brand I have look to expand and develop account base. Opening relationships with key trend accounts such as Net A Porter, Kurt Geiger and Liberty to elevate the brand, as well as bringing on board new multiple retailers. In a 12 month period I have successfully implemented a new distribution model to the region and in doing this increased sales and expanded and grown new and existing product categories.Achievements• Manage & develop account base in London & South East region• Work with Key trend accounts within Vans Vault tier• Roll out/Implement Vans concession model• Work with European product managers within Footwear categories• Implement marketing initiatives within account base

My Role at Protest as Territory Manager was to re-establish, grow and add new accounts to the existing customer base within my area. With Protest being newly re-established in the UK as a subsidiary we were looking to re-define the brand within new and current retailers and to greatly increase on previous sales figures. We were able to defer business from already long established and well known brands within our market, increasing our own market share and promoting Protest through great customer service and providing excellent back up to our accounts.Achievements:Increasing account base within my area season on season50% growth and 100% of target in AW11 seasonExposure to European team, events and marketing strategy (including 2011 Brits Snow Tour & Event in LaxxSourcing/Creation of London showrooms to be used for Key/Independent accountsProduct reports to be used in Production meetings and seasonal reviews within European line meetings

Sports VisionEvents Production ManagerTemporaryJune 09 – PresentMy role at Sports Vision as Production Manager for the company’s 10,000 footfall lifestyle sports and music festivals has seen me take on a wide range of challenges. The Events I have worked on include the Relentless Boardmasters, Reading music festival, Nass and the Freesports on 4 London Freeze.My main responsibilities included managing on-the-ground delivery of all sponsor’s experiential areas, hands-on production, logistics and management of the employed event staff. Events & Roles:• Freeze 2008, Production manager• NASS (National Adventure Sports Sessions) Production manager• Relentless Board masters, Production manager• Reading Festival, Production assistant for Relentless VIP area• Free sports on 4 Freeze, Event site manager

ElementTerritory Manager – Midlands, London & South EastPermanentJune ’07 – June 09 My role at GSM as Sales Manager has assisted my development within an established International Retail Company. Element is a young, up-and-coming brand targeted predominantly to the street wear and lifestyle fashion market. During my time with the brand I gained valuable knowledge of placing a core brand within a growing mainstream market place and develop a deeper understanding of selling and marketing to the current UK youth culture. Achievements:• Management of Key Brand Accounts and commendable growth of Northern Market Share• Implementing marketing assets throughout a vast number of Northern accounts• Exposure to European team, events and marketing strategy• Attending European Pre Line Meetings to establish brand strategies for fourth coming seasons

Representing Lowlife Corporations brands in the North of England (Ezekiel, Lowlife belts and apparel, Atticus, Macbeth Footwear and Optics and Jedidiah)* Implementing marketing assets throughout Northern Accounts* Successfully establishing new accounts for brands Ezekiel, Lowlife belts and apparel10 new accounts confirmed for Ezekiel within first 4 months of UK market entry* Team Manager for Lowlife and Ezekiel teams in the Extreme sector including:Mark Web: BMXRonnie Callow, Lee Blackwell: SkateSam Boex: Surf* Meeting all weekly stock sales of all brands to targets; In its first year selling skate parks, Hags brought me onboard to develop and market the business plan.During my employment at Hags I managed the installation of 25 new sites and a turn over of £750k's worth of new business.

I was employed to manage The Eastpak Transition Tour from conception to execution. I was responsible for all aspects from production to scheduling and managing onsite staff. The Eastpak Transition Tour ran over the summer of 2004 as a marketing tool to raise public awareness within the UK for a need for skate facilities, and to push the culture of Skate/BMX into the public eye.