▪ Created a successful business plan with a 10-year P&L and positive IRR rate.▪ Sourced product from the highly sought out Central Valley area of Sevilla in Colombia.▪ Developed all brand collateral including packaging, and web design.▪ Developed strategy for sponsored ads on Amazon, and Facebook reducing CAC from $26 per unit to $9.▪ Managed teams in Colombia and Costa Rica.▪ Managed the day-to-day tactical and long-term strategic activities within the business.Darryl Simons480.493.9210 djsimons@me.

▪ Grew annual commercial sales revenue from $22 million to $45 million in four years averaging 26%▪ Responsible for all aspects of hiring, managing and training sales staff to exceed revenue growth targets.▪ Lead eight-store district responsible for $45 million in commercial sales Managed and coached a sales team of 75 sales associates and led all business development initiatives.▪ Cultivated commercial accounts and created merchandising to reflect market trends.▪ Strengthened the companies business by spearheading Salesforce initiative.▪ Created and executed strategic growth supporting corporate growth objectives to dramatically expand sales with city and government agencies.▪ Recognized as top sales generator.▪ Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers.