Responsible for identifying, developing & commercialising business opportunities for several healthcare IT products within both the NHS & commercial portfolio at North 51. Instrumental in driving a key NHS IT solution to its current market leading position. Maximized income and profits through effective portfolio management including the successful introduction of fledgling IT products into a challenging NHS market. Key player in negotiating successful partnership agreements across a wide spectrum of NHS bodies including PCT’s, Acute Trusts, and related commissioning groups. Recognised for providing a responsive customer orientated service to external customers of North 51

The McCallan Group specialised in the supply of medical promotional items and direct mail services to the pharmaceutical and healthcare industries. The McCallan Group were frequently acknowledged for their understanding of the market place, quality of ideas and high degree of client side experience. I had full P&L responsibility across several key accounts including many top 10 pharmaceutical companies. My role at The McCallan Group gave me a unique insight into many award winning promotional campaigns and an opportunity in providing several key supporting services to the marketing mix.

Strategic & tactical marketing responsibility for several brands in a range of therapy areas including Cardiovascular Medicine, Rheumatology & Obesity.Major role accountabilities included: Development of brand marketing strategies to match the position of the brand in its life cycle. Preparation, development and delivery of tactical marketing plans through innovative promotional campaigns utilising the full marketing mix as appropriate. Budgetary responsibility to ensure promotional campaigns are delivered within agreed spending limits.

Responsible for effectively managing, coaching, & developing a team of territory sales managers to achieve individual and regional sales targets. Reporting directly to the National Sales Manager.

Responsible for achieving profitable sales targets across a wide product portfolio within the North & West Yorkshire Region. Reported to the Regional Business Manager

Blood analysis and tissue screening within a busy clinical immunology department at a large teaching hospital in Sheffield.