I'm the MD and Co-Founder of performance-driven marketing and communications consultancy, Hard Numbers.I co-founded Hard Numbers with my business partner Paul Stollery to be the communications consultancy that clients' sales teams love. Hard Numbers marries killer creative with hard commercial acumen in order to deliver demand generation campaigns which drive a demonstrable return on investment. In contrast with many comms agency founders, I've spent most of career doing God's work - business development! I've managed and led sales and marketing functions and driven pipeline and revenues for private, PE-backed and FTSE100 organisations. After spending over eight years running sales and marketing for Precise (now Kantar Media), I moved into digital marketing, running the London office of a Search Engine Marketing (SEM) agency. From my work in Search Engine Optimisation (SEO), I saw first-hand the power of both brand and brand search as a critical element of success for companies when transacting online, and moved into PR and communications as a board director of leading tech-specialist consultancy Hotwire. I am also a Director of The Family Group, the holding company behind Hard Numbers and creative services sector specialist accountancy firm Magic Digits. The ambition of The Family is to give wannabe agency and company founders the opportunity, capital, marketing, finance, operations and other support to start their own agencies. If you want to start your own creative agency business, do get in touch. Apologies for all the acronymns in my bio - to explain them, I'm a Chartered PR professional. I am also something of a collector's item in that I'm a Fellow of both of the PR industry's membership bodies - the CIPR and PRCA. In spite all of the above, by far my most important job is that of father to my daughter Halia and son Hudson.