Darryl Addison Email & Phone Number

Remote/Richmond, Va

Brainstorm, strategize, and create digital marketing campaigns for small to mid­sized businesses Communicate directly with clients, and manage client campaigns and websitesWireframe & design digital marketing campaign funnels and flowsCoordinate with graphic designers and copywriters to create and review ad creatives & copy Create, launch, and analyze launch Facebook, Instagram, Twitter, LinkedIn, and Google Adwords (Search & Display) campaigns Perform keyword research, utilize search modifiers and ad extensions Create and split­test landing page designs and ad copyImplement retargeting pixel code into website, and create retargeting campaigns Analyze statistics and results from media buys and campaigns Customize Wordpress website themes, and hand code responsive websites Edit and manipulate photos and design inside of Adobe Photoshop

Saint-Ouen, France, Fr

Managed analytics profiles for 5 company domains utilizing Google Analytics and Google Tag ManagerDesigned and distributed various custom dashboard reports for individuals and business units across the company using Microsoft Excel & Google Data StudioManaged the implementation & maintenance of Google Analytics and Google Tag Manager code across multiple domainsIdentified and implemented custom tracking events for company website profiles (such as pdf downloads, form field tracking, video controls, etc.)Created custom tracking links for marketing managers and partners to use within digital ad campaigns and on their websites Facilitated training sessions for internal teams on how to utilize Google Analytics and Google Tag Manager for custom tracking & reporting Queried internal data warehouse utilizing Microsoft SQL Server Management Studio

SEO Analyst in charge of managing client website, content, & SEO strategy.

Richmond, Virginia, Us

Perform routine audit of company website and analyze SEO performanceDevelop long term strategies, website goals, and objectives Recommend actionable next steps and implement SEO improvements and techniques that increase site rankings and traffic using industry best practicesKeep abreast of constantly changing SEO practices to identify new trends and approachesWork collaboratively as part of a specialized web teamConduct research and analysis to gain insight on competitor back-linking strategiesMonitor and manage all phases of keyword research and analysis Interact with copywriters and web team to optimize articles, social media profiles, and product pages enhancing the overall content marketing strategyStrategically create customized reporting dashboards and interfacesUtilize and customize Conductor-Searchlight enterprise SEO softwareManage and update Google local business profiles

New York, Ny, Us

Identified business and website objectives for company websitesIdentified macro and micro conversions to analyze on the company’s websiteIdentified key performance indicators and targets to measure success and progress of business objectivesResponsible for the analysis of promotional and search engine campaigns as well as making changes with future directives, while determining success through the use of analytics toolsIdentified target areas of acquisition and conversion improvements, while suggesting changes in web design and develop analytics to measure effectiveness of changesAnalyze web traffic patterns of existing sites and identify areas for improvementIntegrate quantitative and qualitative data to provide the complete picture of customer experienceConsulted with the internal marketing department on how to improve conversions and customer retentionCreated and managed over 100 daily deal emails, and also analyzed the email statistics

Responsible for the development and maintenance of 20 regional websites using Photoshop and Dreamweaver to increase exposure and company clienteleOversee the branding and marketing efforts for over 20 regional companies by designing logos, images, and bannersCreate NetSenses company newsletters for seamless and effective communications with clientsTarget high traffic, low competition keywords to rank for in the search enginesPerformed On-Page (Site Tagging) and Off-Page (Link Building) SEO for client websitesIn charge of NetSenses online ad placements by utilizing and implementing keyword research and search trends using Google’s keyword toolsTrack and analyze visitor and site usage data via Google Analytics interfacePerform competitive analyses in order to make improvements to existing business and stay up to date on changing market conditionsManaged internal Paid Advertising Campaign using Google AdwordsRanked multiple client websites on the first page of Google

prepared and served food for events and weddingsprovided exceptional customer service to members of parties/eventsloaded/unloaded company trucks