Darryl Gate Email & Phone Number

Calgary, Canada Area

I recently stepped down from a Vice President role after a startling diagnosis of Stage 4 cancer (metastatic melanoma). I will defeat it, to follow my journey you can find me on Facebook. Initial treatments are working well, and while my main focus is personal, I want to keep my mind active, and contribute to the success of Cortex. I helped shape and build.

Calgary, Canada Area

Cortex Business Solutions is a software as a service (SaaS) business to business network that enables electronic invoicing. Cortex reduces invoice processing times by offering flexible connections and tools that leverage existing customer technology and processes. The Cortex Trading Partner Network provides a simplified document exchange process for.

Calgary, Canada Area

• Leading the Customer Satisfaction Team encompassing:
• Customer Provisioning: Vendor Management team – on-boarding all customer accounts, and connections.
• Customer Training team – produces all training material, guides, and product release comms, and manages documentation for all customer invoice requirements. Manages online help module for self-serve support. Delivers.
• Customer Support: a 3 tier structure to handle all calls, emails and web-form inquiries from our over 10K customer base.
• Customer Satisfaction: the underlying guiding principle for teams. Building and maintaining satisfaction through the lifecycle, and monitor via Survey strategy – with World Class Satisfaction results.CORTEX Trading.
• Workbench – the existing invoicing “engine” to submit invoices.

Calgary, Canada Area

I took on the challenge to strategically fix our customer service channels, managing down cost and build efficiency to maintain strong service levels. I was able to reduce cost by over 55% or $1.7M Year over year.Oversaw moving a portion of customer service to Hong Kong. Thoroughly optimized resources and processes in Calgary to vastly gain efficiency in.

Calgary, Canada Area

Interim title pre company name change.See Director, Member Operations, Optimal Payments above for summary.

Calgary, Canada Area

• After a corporate merger/acquisition fell through, and the business was re-focusing and preparing for a restructuring, I was put in charge of a short term project team to develop a consumer acquisition strategy.
• The direct market and card acquisition strategy was to be developed with the intent to roll the team into the Global Marketing group within 4 months.
• I delivered a detailed matrix plan tying 5 key acquisition tools (Web marketing strategy, Sign up process redesign, Lifecycle strategy, VIP strategy, Referral strategy) to 3 key product lines (core e-wallet, debit.

Calgary, Canada Area

• Own the Consumer Marketing Strategy and plan; Re-build the Consumer Marketing team; Lead all consumer marketing programs. 2008 saw a split of the organization into dedicated strategic business units to better focus.
• I re-built the consumer marketing and development strategy.
• Recruited and built a new consumer marketing and support team.
• I led all consumer marketing programs and support to develop the customer base from Acquisition through Activation, Maximizing product usage and uptake, cross-selling programs, and Retention to extend active member.
• Strong focus on customer lifecycle and tenure model.Accomplishments include:
• Recruiting and building a high performance team.

Calgary, Canada Area

• Became Director of Marketing for both consumer and merchant (B2B), during a difficult period when the company exited the US market and lost 75% of the revenue base. I was key to the entire proactive and reactive.
• Leverage and build on existing foundation to non-US market. Focused on consumer lifecycle to maximize revenue through retention of existing members. Re-launched Refer a Friend referral program in remaining markets to.
• Built and implemented an Affiliate referral program to introduce a new acquisition channel to the business. 300% ROI on the program consistently maintained.
• Introduced Consumer Value Segmentation model to further evolve segmentation, drive activity and retention campaigns, drive a consumer tenure model, and allow service differentiation at a time when service operations.
• Created strategies and merchant pricing packages/contracts to Stabilize merchant relationships post US exit and market uncertainty; Develop stronger relationships with remaining merchants in the marketplace; and Grow.
• Performance based rebate schedule of the merchant packages yielded an increase of 50% in revenue from merchants on the trial packages, generating >$200K in new revenue.

Calgary, Canada Area

• Reporting to the Director of Marketing, led the consumer marketing team and all consumer marketing initiatives and programs focused on both Acquisition of new members and Retention of existing members.Following the.
• Recruited and built a high performance marketing team focused on Acquisition and Retention.
• Increased the sophistication of email marketing, expanding trigger based programs and ad hoc campaigns.
• Built and implemented first ever mass consumer promotions with revenues >$2M, yielding over 1000% ROI.
• Introduced an outbound consumer sales call centre to execute on customer outbound campaigns.
• Created a dedicated VIP service team to serve our highest value members and execute on VIP program and campaigns.

Calgary, Canada Area

• Build and own a Loyalty and Retention strategy and tactical plan for the business.Upon joining the newly formed marketing team in a rapidly growing company with a strong acquisition stream, marketing's #1 priority.
• Introduced technology and methodology to begin email marketing and launched our first ever trigger based email campaigns targeted as specific points in the member lifecycle (welcome, conversion, upgrade, etc.).
• Introduced segmentation to better understand customer behaviours, and highlight profitability of customer segments.
• Built and implemented a VIP program to ring-fence the revenue from the most profitable members (8% of the member base accounted for over 50% of the revenue, and required special attention). Result of the program was.

Calgary, Canada Area

• To champion Loyalty and Retention efforts in the consumer business. To expand the programs and marketing support for the L&R teams.
• Campaign management (ensure smooth implementation of marketing campaigns end to end). Prime subject matter expert for the L&R teams for ADSL internet, Phone Bundles, Local and Long distance winback (preventing.
• Marketing single point of contact for Loyalty and Retention and Outbound sales teams.
• Ad hoc project management to drive marketing initiatives (i.e. internal staff awareness programs - to drive sales of strategic products, and the Shaw Attack program - to lessen customer vulnerability to leaving TELUS.
• Bi-weekly development of Channel Results presentation, and weekly development and delivery of the Loyalty and Retention update for the Campaign Review Board (group of exec, VP, and directors meeting).

Calgary, Canada Area

• Campaign management (ensure smooth implementation of marketing campaigns end to end).
• Marketing single point of contact for Loyalty and Retention and Outbound sales teams (also contact for Retail and External Dealer channels Sept 2003-May 2004).
• Ad hoc project management to drive marketing initiatives.
• Biweekly development of Channel Results presentation, and weekly development and delivery of L&R update for Campaign Review Board.
• Negotiate with channels to ensure capacity exists to execute marketing needs.

Calgary, Canada Area

• Campaign management (ensure smooth implementation of Mktg Campaigns end to end from the channel perspective).
• Facilitate CIM (Campaign Implementation meetings) – to ensure all areas/stakeholders are engaged.
• Spiff management (implement contests etc. to drive sales results).
• Report on results at STARR (Sales Targets and Results Review).
• Quarterly “Prep rally” – to give sales a view of what is to come.
• Single Point of contact for Mktg into the channel.

Calgary, Canada Area

• Manage day to day sales activities of several team types. Maintained top performing team in outbound sales.
• Led Project ONE, trial to call into BC market. Maintained #1 team throughout trial.