As the Principal and Chief Operating Officer at IWP Family Office, Darryl LaRue leads and manages the firm's operational functions, including Finance, HR, Business Development, Operations, Marketing, Technology, and Office Management. He has over 20 years of experience in helping grow and mature the digital marketing and technology industry, with executive leadership, P&L, and finance impact.At IWP, he is responsible for scaling a customized product offering for a distinct group of ultra-high net worth individuals and families from across the country and from varied backgrounds. He focuses on repeatable process, continuous improvement, and talent acquisition, retention, and growth. He also supports the clients' joys and aspirations of a life well lived. He is passionate about driving transformative operations, sales, marketing, and technology disciplines, and leveraging his unique approach and domain expertise in family office and digital media.