Darryl Lee Sang Email & Phone Number

• Led department in major technology transformations, migrating various platforms to enhance digital business• Developed and implemented a department restructure, splitting the team into two roles (Customer Success and Execution) to adapt to the changing needs of the business and department• Lead interdepartmental share groups with other senior leaders to facilitate collaboration and company growth• Assess current vendors while exploring new capabilities to stay cutting edge, maintain/increase profit margins, and create new digital offerings

• Train, mentor, and supervise the Digital Operations team • Demonstrate expertise in EIQs digital platforms and products • Create training videos and EIQ certification program for all digital platforms to ensure team success • Flight, monitor, and report on digital ad operations on website and newsletters • Execute and monitor results of company-wide marketing automation campaigns (i.e. subscription renewals, corporate marketing, event registration) • Execute and monitor digital sponsored content campaigns, generate and distribute campaign reporting to the customers • Configure CMS as needed for sponsored content activations • Configure lead gen system as needed for gated content • Create production and editorial calendars for programs/campaigns • Maintain production schedules and enforce deadlines • Traffic content between sales team, editorial team and clients • Collect sponsor materials

• Setup digital campaigns including ad trafficking and ad insertions • Setup, prepare and distribute weekly or monthly digital ad performance reports to clients • Identify and implement ad placement solutions to increase performance • Produce and execute client sponsored webinars; which entails coordinating and leading multiple planning, content, and hands-on presenter training sessions • Manage daily email operations, promotional calendar and outbound email deployments that include newsletters, marketing, research, events, and third-party emails

• Manage daily email operations, promotional calendar and outbound email deployments that include newsletters, marketing, research, events, and third-party emails • Monitor campaign performance (list size, unsubscribes, bounces, opens, and clicks) to ensure accuracy and provide recommendations for improving program effectiveness • Enhance user engagement of email campaigns by executing periodic A/B tests and trigger deployments • Build targeted audience segments and create marketing automation workflows based on behavioral data to drive renewal efforts, event registrations and more • Defined company-wide best practices, standards, and processes to drive attendance and email performance with a focus on list hygiene, email thresholds, re-engagement efforts, and cross-media new name campaigns • Maintain analytic dashboards for internal teams to visually review statistics in real-time • Led the organization’s data privacy efforts to comply with GDPR regulations • Successfully migrated the company's database and email operations from one email service provider to another

Miami/Fort Lauderdale Area

• Manage day-to-day operations of a boutique digital marketing agency • Manage email operations, promotional calendar and outbound email deployments that include newsletters, marketing, research, events, and sponsored emails for our clients • Monitor campaign performance (list size, unsubscribes, bounces, opens, and clicks) to ensure accuracy and provide recommendations for improving program effectiveness • Maintain analytic dashboards for clients to visually review statistics in real-time • Design and develop client websites

Miami/Fort Lauderdale Area

The Gourmet Retailer Magazine• Manage publication's website that includes posting daily stories, breaking news, and digital edition • Manage email operations, promotional calendar and outbound email deployments that include newsletters, marketing, research, events, and sponsored emails • Monitor campaign performance (list size, unsubscribes, bounces, opens, and clicks) to ensure accuracy and provide recommendations for improving program effectiveness • Create new and custom newsletters for email deployment • Write magazine's monthly new product section

Associates, Mass Communications & Journalism

High School Diploma, Theater Major